VIVA Switzerland

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Infobox radio tower icon
VIVA Switzerland
Station logo
TV station ( private law )
Program type Special program (music)
reception electric wire
Image resolution ( Entry missing )
business September 6, 1999 as SWIZZ
restart October 1, 2012 to December 31, 2018
owner Viacom
List of TV channels

VIVA Switzerland (current station identification: VIVA CH ) was a Swiss television broadcaster based in Zurich and the Swiss branch of VIVA Germany . It went on air on September 6, 1999 as SWIZZ. Music videos and entertainment programs for teenagers were broadcast on the special interest channel. On May 16, 2011, Comedy Central Switzerland took over the broadcasting slot of VIVA Switzerland, which meant the cessation of broadcasting for the time being. On October 1, 2012, the station resumed broadcasting. At the end of December 31, 2018, the station was discontinued because the parent company Viacom decided to discontinue the VIVA brand.


In 1999, Pierre Rothschild and Suzanne Speich founded a music channel in Zurich under the name swizz Music Television (SWIZZ) - SWIZZ went on air for the first time on September 6th. One sleepless night, Pierre Rothschild was watching the local music station in a hotel room in Amsterdam and over breakfast he thought: "I'll do that in Switzerland too!" Together with Suzanne Speich, the construction and financing work took more than two years until a subsidiary of Credit Suisse made the start possible. McDonald's, Sunrise and Coca-Cola were among the major customers from the very beginning. Without them, the station would never have been possible. The station was a great success from the start. The technical solution, all clips and program parts came from the hard disk even then, was groundbreaking. Teletrend AG in Rotkreuz was responsible for the entire technology and did pioneering work.

In 2000, the German VIVA Fernsehen acquired shares in SWIZZ - the station was initially renamed VIVA Swizz on September 6, 2000 and switched to VIVA Germany's broadcasting slot . The German branch could no longer be received in Switzerland. It was later renamed VIVA Switzerland. After the majority takeover by VIVA (Germany) in 2002, Asta Baumöller was appointed sole managing director. Giovanni Zamai succeeded her in 2007. After VIVA Media AG was taken over by the US media group Viacom , VIVA Switzerland is now part of Viacom. In 2008 there were reports that Viacom wanted to sell the actually profitable Swiss offshoot.

From April 1, 2009 to May 15, 2011, VIVA was only broadcast from 8:15 p.m. to 5:00 a.m. The Swiss Nick window previously broadcast in the morning on MTV Switzerland had taken over the free airtime. A few country-specific programs were produced for Nick. Since then, the VIVA program has consisted exclusively of music videos and telephone competitions; Formats of a different kind were broadcast on MTV Switzerland, which since April 1, 2009 has also been supplemented by Swiss music videos and local productions and has become structurally more independent of the German program.

As of May 16, 2011, the structure of the Viacom channels distributed in Switzerland was changed again. While MTV Switzerland remains available as a localized 24-hour broadcaster, the newly localized broadcaster Comedy Central Switzerland took over the broadcasting time of VIVA Switzerland (20:15–05:00) on the shared channel with Nickelodeon Switzerland (05:00–2020) : 15). The change marked the de facto end of VIVA Switzerland , which was replaced in digital cable networks by VIVA Germany and is no longer distributed in analogue.

On September 27, 2012 Viacom announced that VIVA Switzerland would go on air again. The station started again on October 1, 2012.

The channel is currently received in HD via Quickline , Sunrise Communications TV and Swisscom TV, and in SD via UPC Switzerland .

Since September 8, 2014, VIVA CH has been broadcasting only 11 hours a day, between 5:00 p.m. and 6:00 a.m. Comedy Central broadcasts its program. This gave up its previous frequencies with Nickelodeon after a conversion phase for cable network operators that ended on September 30, 2014. On October 1, 2015, a little more than a year after the channel split, Viacom will again change the transmission times so that VIVA will be broadcast from 2:00 a.m. to 2:00 p.m. and will receive an additional hour. This should also extend the music track by four hours. Comedy Central will continue to be seen for the rest of the time from 2:00 p.m. to 2:00 a.m.

In June 2018 Viacom announced that VIVA will be discontinued at the end of 2018. The broadcasting slot is taken over by Comedy Central, so that it then broadcasts 24 hours.

Broadcast times

6:00 a.m. 14:00 clock 17:00 o'clock 8:15 pm 02:00 am 05:00 am
September 6, 1999 to September 6, 2000 SWIZZ
September 6, 2000 to March 31, 2009 VIVA SWIZZ / VIVA Switzerland
April 1, 2009 to March 30, 2010 NICK Switzerland VIVA Switzerland NICK Switzerland
March 31, 2010 to May 15, 2011 Nickelodeon Switzerland VIVA Switzerland Nickelodeon Switzerland
October 1, 2012 to September 7, 2014 VIVA Switzerland
September 8, 2014 to September 30, 2015 VIVA Switzerland Comedy Central Switzerland
October 1, 2015 to December 31, 2018 VIVA Switzerland Comedy Central Switzerland VIVA Switzerland


The proportion of Swiss clips in the program was 15 to 20 percent.

Excerpt from programs previously broadcast

  • Americas Next Top Model
  • Simple life
  • The Sexiest
  • Extreme entertainment
  • Celebrities Gone Bad
  • All access
  • The Fabulous Life
  • Shibuya
  • Virgin Diaries
  • Bump & Grind
  • Style star
  • Are u hot?
  • Laguna Beach
  • Swiss.Space
  • VIVA special

With the introduction of channel sharing with Nickelodeon (5: 00–20: 15), only music clips with continuous advertising were broadcast on VIVA (20: 15–5: 00). These two music clip blocks, divided into Clip Trip (20: 15–22: ​​19) and Night Express (2: 20–5: 00), were each followed by a four-hour block (22: 19–2: 20) with esoteric programs (including future views Mike Shiva ) interrupted.

VIVA-VJs (1999-2011) & (2012-2018)

If the moderators' careers are unknown, what they are today is mentioned. Otherwise career and / or broadcast at VIVA.

Former VIVA-VJs

Your current activities in brackets, if known.

VJs when it started broadcasting in 1999

Former logo of VIVA Swizz
Logo until 2011

Web links

Individual evidence

  1. a b c d e f 10 years of Viva Switzerland What has life made of the moderators?, September 12, 2009, accessed on December 14, 2018 .
  2. «Swizz» becomes «Viva-Swizz»
  3. Good mood at Lake Zurich
  4. Sale: Viacom wants to part with VIVA Switzerland . In: TVmatrix. Friday May 16, 2008.
  5. MTV launches first Swiss children's channel  ( page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. @1@ 2Template: Dead Link /   . In: , Sunday, February 22, 2009.
  6. Viva Switzerland available from October . In: , Friday, September 28, 2012.
  7. From October 1st: Viacom launches Swiss Viva offshoot . In: , Friday, September 28, 2012.
  8. Viacom shrinks VIVA in September
  9. VIVA is already shrinking on September 8th
  10. Kastner evaporates Viva, expands Nickelodeon
  11. Nickelodeon becomes a 24-hour broadcaster - Comedy Central and VIVA will share broadcasting frequencies in the future
  12. Daniel Sallhoff: Another change in strategy at Viacom: VIVA will be on the air again at night from October. In : . August 12, 2015, accessed August 24, 2015 .
  13. Bye bye Viva: We say goodbye to the coolest music station after 25 years., accessed June 20, 2018 .
  14. ^ Gabriel Gee-Jay Jenny: About. February 4, 2008, accessed December 14, 2018 .
  15. ^ Sanja Ristic. Retrieved December 14, 2018 .
  16. Suzanne Speich submits a license application for August 26, 2003, accessed December 14, 2018 .
  17. Introducing the short conductor. August 19, 2010, accessed December 14, 2018 .
  18. Max Loong. (PDF) October 12, 2012, accessed December 14, 2018 .
  19. Raphael Waldvogel: New moderator of the «Jukebox» on Tele24. December 12, 2000, accessed December 14, 2018 .
  20. Nick Läderach also says goodbye. September 19, 2007, accessed December 14, 2018 .
  21. Swizz: Troubles - and merger with VIVA. Retrieved December 14, 2018 .
  22. Jubaira Bachmann new head of music department VIVA., August 29, 2007, accessed on December 13, 2018 .