MTV2 Pop
 |
|
|---|---|
 |
|
| TV channel | |
| Program type | Special program (music) |
| reception | Cable , satellite & antenna |
| business | May 1, 2001 at 12:00 a.m. to September 11, 2005 at 5:59 a.m. |
| owner | Viacom Inc. |
| executive Director | Catherine Mühlemann , Tim Ellis |
| List of TV channels | |
MTV2 The Pop Channel (also called MTV2 Pop , MTV2 or MTV Pop ) was a German offshoot of the private music television broadcaster MTV . On MTV2 Pop were around the clock mainstream - music videos shown, only interrupted by advertising. The target group were mainly young people and families with children.
In addition to MTV2 Pop in Germany, there has been MTV 2 in the USA and MTV Two in Europe for several years , which is distributed via pay TV . Unlike MTV2 Pop, the English language versions play rock and alternative music videos.
history
Since May 1, 2001, the station has been broadcast throughout Europe via satellite, in the German-speaking cable network, partly terrestrial analogue and later also occasionally via DVB-T . It replaced the German offshoot of the music broadcaster VH-1 , which had hardly been successful until then . The video "One More Time" by Daft Punk was played both at the start and at the end of the broadcast .
broadcasts
At the start of the broadcast, there were actually clearly separated programs, the music formats of which, however, mostly did not differ. Thus Hits of the Century Although advertised as a retrospective of the past two decades, however, the same current mainstream clips were aired as in the rest of the day and evening program. Only formats such as Dance Hits and later Black Hits differ significantly in their formats from the rest of the programs. Otherwise, the selection of music videos was based on the corresponding times of the day. In the mornings, videos that were not too penetrating, but also not particularly calm, were played ( daylight , pop hits ). During the day there were stronger songs in the program ( Quicklunch ), the evening was aimed at those who were looking for a little relaxation ( Relax , Kiss Me ). The night and weekend program was not put together according to these criteria ( moonlight , weekend ).
Moderated formats
The first moderated format was created in August 2001: ODC 40 with Simone Heppner was a two-hour dance chart show. The top 40 charts were based on the New York Official Dance Charts , which were also posted in the clothing company's branches. In September 2002, the show was renamed the New York ODC 40 . ODC-40 parties have been held several times across Germany. At the end of 2004, New Yorker and MTV2 Pop ended the cooperation. Until then, the corresponding music format even dominated the entire program.
In July 2003 the phone quiz GaMe TV started . The presentations were recorded in advance; In contrast to other call-in formats, in the show you had to answer several questions about pop culture in five game rounds after registration. GaMe TV was discontinued after a short time.
More broadcasts
2001 the MTV Video Music Awards were repeated in the daily program on MTV2 Pop . In 2002, older episodes of Making the Band , from which the formation O-Town emerged , aired, while MTV showed newer episodes.
Anime and cartoon series
Between September 2003 and January 2004, the station broadcast anime and cartoon series that were previously broadcast on MTV Germany and Nickelodeon .
Aired cartoons:
Other cartoons such as CatDog were originally announced. It is unclear why it was limited to the series mentioned above.
Anime series aired:
- Inu Yasha (episodes 1-52, uncut)
- Lupine III
- Cowboy bebop
- The Vision of Escaflowne
- Golden boy
MTV2 Pop broadcast the anime series Inu Yasha in German for the first time and in the uncut version (the repetition and the second German season were cut on RTL II ).
On-air design
In the first month, MTV2 Pop revamped its on-air design twice. This happened because the responsible agency Regardez! was only commissioned with the design at short notice and the final version of the on-air design, dubbed Lots of Dots, could not be completed on time. There were also problems with the MTV servers in London, which could only display the animated overlay incorrectly. That is why a provisional on-air package was developed for the initial phase.
With Lots of Dots , a graphic world with light bulb surfaces and 3D elements, the disco and nightlife theme was taken up. The graphics were yellow from 6:00 a.m. to 12:00 p.m., orange from 12:00 p.m. to 6:00 p.m., magenta from 6:00 p.m. to 12:00 a.m. (a special feature here is that in the corresponding trailers no self-produced music, but "One More Time" was incorporated) and kept in blue from 00:00 to 06:00.
On September 30, 2002, MTV2 Pop presented itself in a new design. The design package created by the station's own on-air promotion represented a playful, two-dimensional flora and fauna landscape. The colors used as the transmission area separators were retained. Shortly afterwards, the design was adopted by the then newly founded British branch of the pop channel TMF .
The station's theme song is based on the piece Weave Your Web by Luke Slater .
Station name
The station name also caused some confusion. As can be seen from the first design drafts, MTV Pop was originally intended as the name. Apparently, the final logo with the internationally established MTV2 brand was better suited to the general appearance, so that initially there was talk of MTV2 The Pop Channel or simply MTV2 . With the first revision in mid-May 2001, the short form MTV2 Pop, which is better distinguishable from other MTV2 programs, gradually gained acceptance . A few months later, the program notes and moderations suddenly spoke of MTV Pop . It was only shortly before the broadcasting was stopped that there was talk of MTV2 Pop again almost everywhere on the website . The logo remained the same throughout.
Market shares (from 3 years)
| year | from 3 years | ||||
|---|---|---|---|---|---|
| 2003 | 0.3% | ||||
| 2004 | 0.3% | ||||
MTV2 Pop showed quotas for the first time in 2003 and did so, like the parent broadcaster MTV Germany, from January 2003. Until it was discontinued in September 2005, market shares were shown for each month, but the discontinuation made it possible for 2005, unlike 2003 and 2004, no annual market share can be reported.
In both 2003 and 2004, MTV2 Pop achieved 0.3% of the total audience and was 0.2% and 0.1% below MTV Germany and was also 0.1% defeated by VIVA Germany , against which MTV2 Pop was directly positioned.
Overview of the course of the month
| Months | 2003 | 2004 | 2005 |
|---|---|---|---|
| January | 0.2% | 0.2% | 0.3% |
| February | 0.3% | 0.3% | 0.2% |
| March | 0.3% | 0.3% | 0.2% |
| April | 0.3% | 0.3% | 0.2% |
| May | 0.3% | 0.3% | 0.3% |
| June | 0.4% | 0.3% | 0.3% |
| July | 0.3% | 0.4% | 0.3% |
| August | 0.4% | 0.3% | 0.3% |
| September | 0.3% | 0.3% | 0.1% |
| October | 0.3% | 0.3% | |
| November | 0.3% | 0.3% | |
| December | 0.3% | 0.3% |
From January 2003 to September 11, 2005 there were repeated fluctuations in the market share. A market share of 0.4% was achieved several times, while the lowest market share of 0.1% was achieved in September 2005. This is due to the fact that MTV2 Pop gave up broadcasting on September 11, 2005 and therefore the entire September 2005 cannot be rated.
Sampler
On September 30, 2002 ( Volume 1 ) and April 14, 2003 ( Volume 2 ), in cooperation with Polystar, 2-CD compilations were released under the name MTV (2) Pop - Tophits Nonstop! released. One CD consisted mainly of dance tracks, the much more poppy content of the second CD could be determined by internet users by voting.
attitude
Since Viacom became the market leader in music television in Germany with the takeover of VIVA and VIVA Plus in 2004 , all special formats at MTV2 Pop were canceled. This step was justified by the fact that the four programs are now to be set up more broadly with differentiable formats. As a family-friendly program from now on, MTV2 Pop recorded some older videos in the program until it was discontinued. On September 11, 2005, MTV2 Pop was replaced by the children's channel Nick , which began broadcasting after a 24-hour countdown.
swell
- ↑ Lots of Dots for MTV 2 . In: digital production . 3/2001
- ↑ Lots of Dots for MTV 2 . In: digital production . 3/2001
- ↑ kek-online.de: audience shares 2003 . kek-online.de. Archived from the original on August 11, 2017. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved June 30, 2014.
- ↑ kek-online.de: audience shares 2004 . kek-online.de. Archived from the original on August 11, 2017. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved June 30, 2014.
- ↑ kek-online.de: audience shares 2003 . kek-online.de. Archived from the original on August 11, 2017. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved June 30, 2014.
- ↑ kek-online.de: audience shares 2004 . kek-online.de. Archived from the original on August 11, 2017. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved June 30, 2014.
- ↑ kek-online.de: audience shares 2005 . kek-online.de. Archived from the original on December 8, 2015. Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved June 30, 2014.
