VH-1 Germany

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Infobox radio tower icon
VH-1 Germany
Station logo
TV station ( private law )
Program type Special program (music)
reception Cable and satellite
Image resolution ( Entry missing )
business March 10, 1995 to May 1, 2001 at midnight
language German
Seat Hamburg
owner Viacom Inc.
executive Director Michael Oplesch
Program director Volker Precelt
List of TV channels

VH-1 Germany was an offshoot of the music channel VH1 based in Hamburg . In contrast to the parent broadcaster MTV , VH-1 addressed an older target group. Broadcasting started on March 10, 1995; the appointment took place on May 1, 2001.

The program was operated by Me, Myself & Eye Entertainment GmbH , the former editorial team of Tele 5's predecessor musicbox , in cooperation with MTV Networks Europe .

In contrast to the other language versions, VH-1 Germany had to use an older logo and consequently a different spelling, as the ARD saw too many parallels to its own logo in the original logo.

history

VH-1 Germany started on Friday, March 10, 1995 at 8:00 p.m. for twelve hours a day. VH-1 used the program-free time of the British Nickelodeon offshoot on the ASTRA satellite system. In fact, VH-1 initially only broadcast a four-hour program, which was repeated twice over the course of the night. With the commissioning of the new Eutelsat Hotbird 1 satellite at position 13 degrees east, the program offer was expanded to 24 hours and converted into a full program from April of the same year . Daniel Kovac was the moderator from the very beginning . The first clip played was Musique Non Stop by Kraftwerk .

As part of the encryption of the mother station MTV Europe on July 1, 1995, VH-1 also encoded its signal on the Eutelsat satellite from that day . The 12-hour program window still remaining on ASTRA was switched off on the same day. From this day onwards, VH-1 could only be seen unencrypted in the cable network for a longer period of time .

The focus was on pop and rock video clips from the 1960s to 1990s for an audience of 25 to 49 years old. In the initial phase, in addition to imported VH-1 formats such as storytellers , pop-up video and behind the music , concerts and recordings from the archive and broadcasts of live events such as the VH-1 Big In Award, there were also numerous self-produced formats with relatively high music journalistic standards in the program, such as the musical quintet . The moderator was Alan Bangs , other critics were Götz Alsmann and Heinz-Rudolf Kunze .

When it started broadcasting in 1995, the VH-1DERLAND website (www.vh1.de) also went online. It was the first website of a German television station. Curiously, the website went online a few days before the station.

In 1996, as a reaction to the start-up losses of around DM 60 million, the first open consideration was given to converting it into a more recent program called MTV2 .

The then competitor VIVA initially created an equal program with VIVA II eleven days after VH-1. In the meantime, those responsible at VH-1 have indicated that a merger with VIVA Zwei would make sense from a financial point of view. Instead, VIVA has rejected the unsuccessful concept in favor of a more progressive format, now under the notation VIVA Zwei .

A budget cut in October 1997 meant that almost all moderated formats had to be canceled; a large part of the workforce was “released”. Since then, pure video clips and US formats have dominated the program. Alan Bangs and Susanne Reimann , both VJs for the show 360 Grad at the time , resisted the reformatting.

Ronny's pop show made a comeback on VH-1 that same year.

In 1998 the VH-1 text was published .

On August 7, 2000 the entry of the Bauer publishing group was announced. She should take over 50% of the shares in VH-1 and the design of the program from 8 a.m. to 8 p.m. For this purpose, the program Bravo TV should be devoted to a separate channel. These plans were abandoned on December 11th of the same year.

attitude

VH-1 was on 1 May 2001 as a "debut project" of his wedding new MTV managing director Catherine Mühlemann in the much younger conceived mainstream transmitter MTV2 Pop converted. The last video on April 30, 2001 was "Money for Nothing" by Dire Straits ; At midnight, MTV2 Pop took over all cable frequencies from VH-1 with “One More Time” by Daft Punk .

The Me, Myself & Eye Entertainment GmbH also took over editorial duties in the beginning of MTV2 Pop. In contrast to its predecessor, however, the program was played from the MTV servers in London .

reception

The program was usually only available in unencrypted cable networks. In the same way , the station was only broadcast temporarily, and only by the hour, via ASTRA . The last time they used the program-free time from 8:00 p.m. to 12:00 a.m. of the sister program Nickelodeon Germany . VH-1 initially remained on the satellite place, although the previous "main tenant" Nickelodeon ceased broadcasting on May 31, 1998 at 8:00 p.m. However, VH-1 retained its limited transmission times, although Nickelodeon only replaced it with an ASTRA continuous loop and an expansion of the transmission would theoretically have been possible. MTV Central took over the frequency on January 1, 1999 completely. From this point onwards, VH-1 was no longer broadcast analogue via satellite until it was completely discontinued.

For a while, satellite viewers only had the option of receiving the program in the then new digital standard. VH-1 was only offered digitally in encrypted form for DF1 satellite customers. After the merger of DF1 and Premiere to Premiere World , both VH-1 and MTV Central were no longer represented in the program portfolio.

The reason for this restricted reception situation via satellite was an exclusive contract with the cable network operator at the time, Deutsche Telekom , who wanted to create an incentive for customers with the unencrypted broadcast of VH-1. In spite of everything, VH-1 could only be received by the hour in many cable networks. A similar agreement between the parent company Viacom Inc. and the DF1 operator, the Kirch Group , for all Viacom programs was rejected by Viacom.

swell

  1. ARD is suing VH-1's logo . In: SatelliFax . Thursday November 7th 1996
  2. Recording of the start of broadcasting in 1995.
  3. Clips from Bertelsmann? In: Der Spiegel . No. 45 , 1996 ( online - 4 November 1996 ).
  4. VH-1 wants to merge with VIVA ZWEI . In: SatelliFax . Saturday April 19, 1997
  5. VH-1 on austerity course . In: SatelliFax . Wednesday October 1, 1997
  6. Format curse in TV & radio: Alan Bangs about being thrown out of the video station VH-1 ( Memento of the original from April 1, 2004 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.subway.de archive link was inserted automatically and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . In: Subway (magazine) .
  7. The music channel VH-1 and "Bravo TV" go together . In: Berliner Zeitung . Monday 7th August 2000
  8. Bauer-Verlag does not participate in VH-1 . In: press release . Monday December 11, 2000
  9. MTV converts VH-1 to MTV2 - The Pop Channel . In: SatelliFax . Wednesday April 18, 2001
  10. MTV, VH-1 and BBC not on Premiere World . In: SatelliFax . Wednesday July 14, 1999
  11. MTV and VH-1 do not accept DF1 termination . In: SatelliFax . Tuesday September 7, 1999
  12. VH-1 Germany from May analog and uncoded on Astra . In: SatelliFax . Monday April 16, 2001
  13. Viacom does not want to bind itself exclusively to the Kirch group . In: SatelliFax . Monday April 15, 1996