MTV Germany
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|---|---|
 |
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| TV station ( private law ) | |
| Program type |
Special program (music, entertainment) |
| reception | Cable , satellite , IPTV , digital |
| Image resolution |
576i ( SDTV ) 1080i ( HDTV ) |
| Start of transmission | March 7, 1997 |
| Seat | Berlin , Germany |
| owner | ViacomCBS Networks International |
| executive Director | Raffaele Annecchino Thomas Goller Mark Specht |
| Market share | 0.3% (04.2019) |
| List of TV channels | |
| Website | |
MTV Germany , formerly MTV Central, is the German version of the TV station MTV .
On March 7, 1997, MTV Central began with a four-hour German program (Select MTV, MTV Hot, MTV In Touch, MTV Hitlist Germany) and thus complemented the English-language MTV Europe in German-speaking countries. With the broadcast of German-language programs, MTV Germany began to put pressure on VIVA , its main competitor in the German music television market. From 2011 to September 1, 2014, the station could only be received via Sky . In 2014, MTV ended its cooperation with Sky and switched to HD + and Telekom Entertain on September 2, 2014 . At the same time, MTV discontinued its SD simulcast. MTV appeared as an HD-only channel - until it returned to free TV - and was no longer available in standard quality until then.
Since March 7, 2017, the station can be received free of charge on its own website via live stream.
It was planned for January 2018 that the station for Germany and Austria should return to free TV, but Vodafone West (previously Unitymedia) switched the station on on November 30, 2017 and has been broadcasting at 1 p.m. since December 4, 2017 the broadcaster broadcasts its program again on free-to-air TV.
history
MTV Germany replaced MTV Europe in Germany and Austria from March 1997 in cable television and the pay-TV service at the time, DF1, and thus became the first regional MTV broadcaster in Europe. The station was headquartered in Hamburg from 1997 to 1999, in Munich from 1999 to 2004 and has been completely based in Berlin since 2004. MTV Germany began broadcasting unencrypted from 1999 on the satellite frequency of the discontinued children's channel Nickelodeon . The regional MTV stations have been expanded since then, so that there are 18 regional MTV stations in Europe that can adapt their programs to the respective music culture of the respective country. Over the years, MTV Germany has succeeded in gaining market share in the German television market and in closing on par with the competition VIVA. In order to increase the pressure on VIVA, MTV Networks Germany started the mainstream channel MTV2 Pop in 2001 , which concentrated on the pop and dance division and was thus positioned directly against VIVA.
MTV parent company Viacom has been owned by the then competing broadcaster VIVA since 2005 . After the takeover, the two MTV channels and the two VIVA channels were repositioned to complement each other. MTV Germany was supposed to get “edgy” and since then has had a program more geared towards the male audience. VIVA, on the other hand, is geared towards the target group of female viewers.
As part of the austerity measures towards the end of 2008, various programs were discontinued - including the moderated music programs MTV Urban and MTV Rockzone, which were then only shown as a web show on MTV.de, as well as the self-produced music magazine MTV Masters and MTV News Mag with Markus Kavka. In 2010 the music clip show MTV Brand Neu ended. Game One was discontinued in December 2014 and was the last German program still moderated in the MTV program.
On October 5, 2010, MTV announced that MTV Germany and MTV Austria would only be available as paid subscription channels via digital cable, satellite and IPTV platforms. An exception is Switzerland, where the German-speaking MTV Switzerland can still be received free of charge. Viacom wanted to increase the market share of the station VIVA.
At precisely 3:00 a.m. on January 1, 2011, MTV introduced the program's encryption and sent a test board between 3:00 and 6:00 a.m. on the analogue frequencies, indicating that MTV was moving to pay TV. At 6:00 a.m., VIVA took over the FTA frequencies from MTV. The original VIVA FTA frequencies were no longer applicable.
On July 1, 2011, the new logo from the USA was adopted in Germany, Austria and Switzerland. The pay-TV channels MTV Hits, MTV Music, MTV Dance, MTV Rocks and MTV NHD (from July 1st MTV Live HD) also got the new look. Since May 16, 2011 There are the paid HD - simulcast MTV HD Germany in the HD package of IPTV service Telekom Entertain .
From January 29 to August 31, 2014, the HD version could be received via satellite via the pay-TV provider Sky Deutschland . In return, the SD version via Sky was canceled.
From September 2, 2014 to December 3, 2017, MTV was only distributed in HD. The SD distribution initially continued to exist until the end of the contract with the cable network operators. The reception parameters since September 2nd are 10.964 MHz horizontal (DVB-S2, symbol rate SR 22 000, error correction FEC 2/3, 8PSK). MTV HD has since, to 20 October 2015 only as a free additional service - also not part of the HD + -Senderpaketes itself - to the pay-TV package of HD + to receive. There was no further reception via Sky Deutschland. From September 4, 2014 to September 10, 2014, MTV Germany was available for a short time on Magine TV . From November 25, 2014 to December 3, 2017, MTV was only available in HD on Kabel Deutschland. Since June 2015 in Austria also via HD Austria and also via Sky with HD Austria package. Transmitter frequency 10.964 MHz horizontal (DVB-S2, symbol rate SR 22 000, error correction FEC 2/3, 8PSK)
On October 1, 2015, the program of MTV Germany and MTV Switzerland was aligned, all German-speaking countries saw the same program from then on. This change was accompanied by a further shortening of the music program. While the old, independent MTV Germany broadcasted from around 2 a.m. to 2:30 p.m., i.e. around 12.5 hours of music videos, these were now broadcast from around 3 a.m. to 12 noon in the joint program, i.e. only around 9 hours . In the first days after the changeover, MTV also tested a concept to end the music programs at 9 a.m. and start the reality programs, i.e. to shorten the music program to just 6 hours. This concept was rejected after a short time.
MTV HD has been an official channel for the HD + package since October 21, 2015, making it possible for customers of the pay TV provider Sky to receive MTV HD again, provided they have booked an HD + subscription.
In February and March 2017, MTV broadcast a teleshopping window from 7:55 a.m. to 9 a.m. and during this time reduced the music program to around 8 hours.
Since December 4, 2017 at 1 p.m., the station has been broadcasting its program again on free-to-air TV. As early as November 22, 2017, music videos were shown in a loop on the new Astra satellite frequency without commercial breaks. A treadmill was faded in, announcing the return of MTV to free-to-air television. In the course of a redesign of the on-air design, the program was also revised. Gradually, the music content increased to around 80% of the daily broadcast time by November 1, 2018, from 01:30 a.m. to 9:15 p.m., varying music tracks are shown.
Since November 1, 2018, MTV has been broadcasting a continuous commercial from 1 a.m. to 3 a.m.
Station logos
MTV station logo until June 30, 2011
MTV HD channel logo from May 16, 2011 to June 30, 2011
MTV HD channel logo from July 1, 2011 to September 30, 2013
MTV HD channel logo since October 1, 2013
Current MTV station logo
MTV +
Logo of MTV + Germany
Logo of MTV + Germany HD
Since November 1, 2018, a timeshift version of MTV Germany under the name MTV + has been activated on the former broadcasting slot of Nicknight Germany , which can therefore be seen between 8:15 p.m. and 5:00 a.m. MTV + shows the regular MTV program with a time delay of one hour.
MTV + broadcasts from 8:15 p.m. to 5:00 a.m., the rest of the day is broadcast on the same frequency Nick Germany. A continuous commercial will be shown from 2:00 a.m. to 4:00 a.m.
| 02:00 am | 4:00 a.m. | 05:00 am | 8:15 pm | |
|---|---|---|---|---|
| since February 4, 2019 | Continuous advertising | MTV + Germany | Nick Germany | MTV + Germany |
program
Audience ratings
| year | from 3 years | 14 to 49 years |
|---|---|---|
| 2003 | 0.5% | k. A. |
| 2004 | 0.4% | k. A. |
| 2005 | 0.4% | 0.8% |
| 2006 | 0.4% | 0.9% |
| 2007 | 0.5% | 1.0% |
| 2008 | 0.5% | 0.9% |
| 2009 | 0.4% | 0.7% |
| 2010 | 0.4% | 0.8% |
| 2018 | 0.1% | 0.1% |
| 2019 | 0.1% | 0.3% |
| average | ≈ 0.4% | ≈ 0.7% |
The ratings remained at a constant level for all viewers, and the values fluctuated in the advertising-relevant target group . MTV achieved its strongest year in 2007 with 0.5 percent of the total market share and 1.0 percent in the target group of 14 to 49 year olds. In 2003 and 2008, MTV was also able to reach 0.5 percent of the total audience.
From 2011 to 2017, no quotas could be measured because MTV was a pay-TV broadcaster during this time and officially no longer reported quotas. For 2018, i.e. before the foreseeable end of broadcasting of the competitor VIVA, 0.1 percent was measured in the age group of 14 to 49 year olds.
criticism
MTV Networks Germany was criticized because the program of the music broadcaster MTV Germany consisted primarily of documentary soaps during the day and only includes classical music tracks at night. MTV Networks itself spoke of a "youth station" instead of "music station". The then managing director of MTV Networks Germany, Catherine Mühlemann, countered the criticism that “journalists have no idea about the target group” and that the program from earlier would “no longer knock young people off their feet today”. The fact that topics such as politics or job problems do not take place is due to the fact that "unfortunately, such topics cannot get particularly good ratings". Critics even spoke of the end of the “MTV era” and the “death of music television”. The Frankfurt cultural scientist Thorsten Wübbena said: "Most music videos are viewed on the Internet or loaded onto a portable player," and "MTV and VIVA have to be careful that they do not get lost in this change."
The broadcast of the English satire series Popetown on MTV Germany was criticized by politicians and church representatives. Other series, such as Jackass , Viva La Bam or Fist of Zen , have deliberately provocative content and divide public opinion.
After it became known that MTV Germany would only be available on Pay TV from 2011 onwards, numerous groups formed in social networks to protest against the move to Pay TV. The protest went so far that those responsible at MTV answered questions from viewers on Facebook .
After the TV broadcaster had broadcast the 45-minute documentary MTV Masters by television journalist Leyla Piedayesh about the German rock band Böhse Onkelz in July 2001 , the four-piece rock group composed an anti-song against the music broadcaster entitled No amnesty for MTV in the spring 2002 appeared on the album Dopamine . Regarding the media coverage of MTV about the right-wing extremist past of the Frankfurt rock band, the Böhsen Onkelz felt misunderstood and incorrectly reproduced by the music channel, for these reasons the quartet wrote this criticizing song.
Current moderators
- Palina Rojinski (2009 - 2011 / again since 2019) Yo! MTV rapeseed
- MC Bogy (since 2019) Yo! MTV rapeseed
- Uli Brase (since 2017) MTV Buzz , MTV Top 100
- Jan Köppen (since 2017) MTV Top 100
- Aminata Belli (since 2019) MTV Top 100 , Yo! MTV Raps Weekly Vibes
- Alex Barbian (since 2019) Yo! MTV Raps Weekly Vibes
Former moderators
- Ariane Alter (2007–2009) MTV News Mag, TRL
- Simone Angel (1997–1998) Dance Floor Chart Germany
- Gerd Bischoff (1999–2000) brand: new
- Nils Böhme (1999–2001) MTV Sushi
- Nils Bomhoff (2009-2014) Game One
- Patrice Bouédibéla (1999–2009) fat MTV, MTV Urban, brand: new
- Daniel Budiman (2006-2014) Game One
- Jörg Diernberger (2000–2003) Under elms
- Anneke Dürkopp (2003)
- Nina Eichinger (2007–2009) MTV News Mag brand: new, TRL
- Collien Fernandes (2001) Fashion Zone
- Phil Fuldner MTV Alarm, MTV Select
- Etienne Gardé (2009-2014) Game One
- Steven Gätjen (1997–1999) MTV News Highlights
- Pierre Geisensetter (1998–1999)
- Ina Géraldine (2000-2002) MTV Urban
- Jasmin Gerat (1998) MTV Alarm
- Christoph Göttsch (1998) MTV Select
- Andrea Günther (2006) MTV Rockzone
- Johanna von Halem (2000-2001) Hot @ MTV
- Klaas Heufer-Umlauf (2009–2011) MTV Home , Beck's Most Wanted Music
- Claudia Hiersche (1999–2001) MTV live from Berlin, MTV Select
- Isabell Horn (2006) TRL
- Peter Imhof (1999–2000) MTV live from Berlin, MTV Select
- Charlotte Karlinder (2003-2004) Mission MTV
- Tatiani Katrantzi (1998) MTV In Touch
- Markus Kavka (2000–2009) brand: new, MTV News, MTV Spin, 20 Years On MTV, MTV Rockzone
- Verena Kerth (2004) US charts
- Johanna Klum (2003-2005) TRL , album Top 50
- Oliver Korittke (2005) Pimp My Bicycle
- Caroline Korneli (2004–2006) Caro - A woman goes uphill, Kuttner.
- Michael Krabbe (2000) Hot @ MTV
- Simon Krätschmer (2006-2014) Game One
- Stefan Kretzschmar (1999–2001) MTV Sushi
- Sarah Kuttner (2005-2006) Kuttner.
- Melissa Lee (2017-2019) MTV Top 100
- Stephan Michme (1998-2004) MTV Select
- Nandini Mitra (1997-2001) Fashion Zone, MTV Select, Beach House, 50: 1, MTV In Touch
- Andreas Morgenstern (1999) emtevau
- Tom Novy (2003-2005) Dance Floor Charts, Streetlife, Battle of DJ's, Nightlife
- Claire Oelkers (2007–2008) MTV News Mag, brand: new, TRL
- Eva Padberg (2002) Designerama
- Jana Pallaske (2003-2004) MTV News Mag
- Karolin Peiter (2006–2008) MTV News Mag, TRL , brand: new
- Kimsy von Reischach (1997–1998) MTV Select
- Palina Rojinski (2009-2011) MTV Home , Beck's Most Wanted Music
- Sophie Rosentreter (1998–2002) MTV In Touch, Hacienda, MTV Select
- Tobias Schlegl (2006) Kick it like Schlegl
- Christoph Schlingensief (2000) U 3000
- Dieter "Dida Dodder" Schmidt (1998) fat MTV
- Hanna Scholz (2017-2019) MTV Top 100
- Thomas "Jumbo" carpenter fat MTV street show
- Markus Schultze (2000–2006) MTV Select, brand: new
- Nevo Souleiman (2000) brand: new
- Holger Speckhahn (1997–1998) MTV In Touch, Fashion Zone
- Vanessa Struhler (2004) Streetlife, Soul Of MTV
- Benjamin von Stuckrad-Barre (2000–2001) reading circle
- Rob Szymoniak (2001–2005) MTV Select, Hot @ MTV, MTV Worldwide, Dance Floor Charts
- Hadnet Tesfai (2008-2010) TRL , MTV Urban, brand: neu, Beck's Most Wanted Music
- Ben Tewaag (2002–2004) MTV freak show, Mission MTV
- Max von Thun (1999) MTV Kitchen
- Nora Tschirner (2001–2006) Ulmens order, MTV News Mag
- T-Zon (Christoph Thesen) (2017-2018) Top 100
- Christian Ulmen (1997–2005) MTV Hot, MTV Alarm, Unter Ulmen , Ulmens mission
- Julia Valet (1997-1998) MTV Hot
- Mirjam Weichselbraun (2002–2007) MTV Select, TRL , brand: new
- Joachim Winterscheidt (2005-2011) TRL , MTV Home , Beck's Most Wanted Music
- Anastasia Zampounidis (1999-2005) MTV Select, TRL
German VJs on MTV Europe
- Kristiane Backer (1989–1996) Party Zone, Coca Cola Report, European Top 20, Awake on the Wild Side
- Ingo Schmoll (1993–1996) Cinematic, First Look, Greatest Hits
Web links
Individual evidence
- ↑ This is how April went for the small broadcasters. DWDL.de , May 2, 2019, accessed on May 3, 2019 .
- ↑ 20 years of MTV Germany - just in time for the birthday, MTV launches the TV program as a live stream. In: mtv.de
- ↑ Roll backwards: MTV will return to free TV in 2018. In: youtube.com
- ↑ MTV will start broadcasting on free TV (December 4th, 2017, 1:00 p.m.). In: youtube.com
- ↑ MTV moves to Berlin. In: Abendblatt.de
- ↑ MTV from 2011 on pay TV. In: dwdl.de
- ↑ MTV deletes "Music Television" from the logo. In: forum.digitalfernsehen.de
- ↑ MTV, Viva, Nickelodeon / Comedy Central also in HD. In: digitalfernsehen.de
- ↑ Sky confirms the launch of the MTV Germany HD channel on the Astra 19.2 ° East satellite - the broadcast will start on January 30th. In: infosat.de
- ↑ MTV is expanding its reach as an HD channel: MTV HD can be received on the HD PLUS platform from September. In: mtv.de
- ↑ Viacom confirms: MTV will broadcast on HD + from autumn. In: dwdl.de
- ↑ MTV HD flies from Sky, but comes to HD +. In: quotenmeter.de
- ↑ Sky and Viacom end cooperation. In: digitalfernsehen.de
- ↑ MTV HD will switch to HD Plus in September. In: digitalfernsehen.de
- ↑ MTV Deutschland takes over the Swiss feed. In: dwdl.de
- ↑ http://www.quotenmeter.de/n/81123/mtv-kuerzt-das-musikprogramm
- ↑ MTV HD: Sky customers no longer locked out. In: dwdl.de. October 20, 2015, accessed October 20, 2015 .
- ↑ http://www.quotenmeter.de/n/104446/mtv-primetime-beginnt-kuenftig-mit-musikvideos
- ↑ TV program. VIMN Germany GmbH, accessed on March 14, 2019 (TV program on March 14/15, 2019).
- ↑ From November 1st: Viacom International Media Networks starts MTV +. In: vimnswemea.com. September 5, 2018, accessed September 15, 2018 .
- ↑ https://www.dwdl.de/nachrichten/69525/mtv_setzt_nachts_kuenftig_auf_zeitwerbesendung/
- ↑ market shares. (No longer available online.) In: kek-online.de. Archived from the original on December 8, 2015 ; Retrieved June 3, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Audience shares 2018. In: kek-online.de. Retrieved August 8, 2019 .
- ↑ Market parts. In : quotemeter.de. Retrieved December 21, 2010 .
- ↑ Records for Neo and Maxx, kabel eins Doku storms off. In : quotemeter.de. Retrieved August 8, 2019 .
- ↑ MTV boss Catherine Mühlemann disembarks. In: DWDL.de
- ↑ Mühlemann defends MTV's new course. In: DWDL.de
- ↑ Now music television is finally dying. In: Welt.de:, October 28, 2008
- ↑ Jürgen Kaube: Outrage at world level. In: FAZ.net , April 23, 2006, accessed November 9, 2009
- ↑ MTV will answer your questions. In: facebook.com. Retrieved October 6, 2012 .
- ↑ Gonzo: The official and authorized biography of Böhse-Onkelz guitarist Matthias Röhr . Autobiography written with co-authors Dennis Diel and Marco Matthes, Hannibal Verlag , Höfen , 1st edition, November 2019. Chapter twelve: Some programs are already picture disturbances , pp. 256–265
