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{{Short description|Television station}}
{{cbignore}}
⚫
{{Use dmy dates|date=April 2021}}
{{Infobox television channel
{{Infobox television channel
|name = MTV
| name = MTV Italy
| logo = MTV 2021 (brand version).svg
|logofile = MTV_Logo_2010.svg
|logoalt =
| logo_alt =
|logosize = 140px
| logo_size = 200px
|launch = September 1, 1997
| launch_date = 1 September 1997
| picture_format = [[1080i]] ([[HDTV]])
|picture format = [[576i]] ([[standard-definition television|SDTV]])<br>[[1080i]] ([[High-definition television|HDTV]])
|owner = [[Viacom International Media Networks|Viacom International Media Networks Italia]]
| owner = [[Paramount Networks EMEAA]]
| founder = [[MTV Global|MTV Europe]]
| share = 0.73%
| closed_date = 1 August 2015 (DTT)
| share as of = May 2014
| replaced_by = [[TV8 (Italian TV channel)|TV8]] (DTT)
| share source = <ref name=auditel14>{{cite web|title=Sintesi Mensile 1A|url=http://www.auditel.it/media/filer_public/ec/d4/ecd4dc1b-8293-49ef-a004-d3ab18da594b/sintesi_mensile_05_maggio_2014.pdf|publisher=Auditel|accessdate=30 June 2014}}</ref>
|former names = Rete A/MTV (1997–2000)<br/>MTV/TMC2 (2000-2001)<br/>MTV Next (2015-2016)
| former_names = Rete A/MTV (1997–2000)<br />MTV/TMC2 (2000–2001)<br />MTV Next (2015–2016)
|sister names = [[Paramount Channel (international)|Paramount Channel Italy]]<br>[[MTV Music (Italy)|MTV Music]]<br>[[Comedy Central Italy|Comedy Central]]<br>[[Nickelodeon (Italy)|Nickelodeon]]<br>[[Nick Jr. (Italy)|Nick Jr.]]<br>[[VH1 (Italy)|VH1]]
| sister_channels = [[Comedy Central Italy|Comedy Central]]<br />[[Nickelodeon (Italy)|Nickelodeon]]<br />[[Nick Jr. (Italy)|Nick Jr.]]<br />[[Super!]]<br />[[VH1 (Italy)|VH1]]
|country = [[Italy]]
| country = Italy
|web = [http://www.mtv.it www.mtv.it]
| website = [http://www.mtv.it/ www.mtv.it]
|sat serv 1 = [[Sky Italia]]
|sat chan 1 = Channel 133 (HD)
|sat serv 2 = N (Poland)
|sat chan 2 = Channel 891

}}
}}

'''MTV''' is the Italian-speaking version of the popular 24-hour music and youth entertainment channel.
'''MTV''' is an Italian [[pay television]] network, owned by [[Paramount Networks EMEAA]] and operated by [[Sky Italia]].


==History==
==History==
Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of [[MTV Europe|MTV]]. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking [[MTV Germany|MTV]], followed by a UK branded channel in July of the same year. The Italian channel officially launched in [[London]] in September 1997, when its transmissions also entered into the television programming of [[DeeJay TV|Rete A]].
Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of [[MTV Europe|MTV]]. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking MTV, followed by a UK branded channel in July of the same year. The Italian channel officially launched in London in September 1997, when its transmissions also entered into the television programming of [[DeeJay TV|Rete A]].


In 2000, MTV Italy moved to the frequencies of the late TMC2 (already acquired by [[Telecom Italia]] and formerly known as [[Videomusic]]) thus becoming a standalone channel and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. The handover and the whole changing process was advertised with the name of "MTV Regeneration". The channel's operations moved from London to [[Milan]].
In 2000, MTV Italy moved to the frequencies of the late TMC2 (already acquired by [[Telecom Italia]] and formerly known as [[Videomusic]]) thus becoming a standalone channel and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. The handover and the whole changing process was advertised with the name of "MTV Regeneration". The channel's operations moved from London to [[Milan]].


On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million.<ref>{{cite web|last=Dziadul |first=Chris |url=http://www.broadbandtvnews.com/2013/07/05/viacom-buys-mtv-italia/ |title=Viacom buys MTV Italia |publisher=Broadband TV News |date=2013-07-05 |accessdate=2013-10-02}}</ref> Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal.<ref>{{cite web|url=http://www.digital-sat.it/ds-news.php?id=34667 |title=Perfezionata la cessione di MTV Italia a Viacom International Media Networks |publisher=Digital-Sat Magazine |date=2013-09-12 |accessdate=2013-10-02}}</ref> The sale was completed on 12 September 2013.<ref>{{cite web|url=http://www.telecomitalia.com/content/tiportal/en/timedia-archive/corporate/2013/09-12.timedia.html |title=Sale of MTV Italia to Viacom completed |publisher=Telecom Italia |date=2013-09-12 |accessdate=2013-10-02}}</ref>
On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million.<ref>{{cite web|last=Dziadul |first=Chris |url=http://www.broadbandtvnews.com/2013/07/05/viacom-buys-mtv-italia/ |title=Viacom buys MTV Italia |publisher=Broadband TV News |date=5 July 2013 |access-date=2 October 2013}}</ref> Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal.<ref>{{cite web|url=http://www.digital-sat.it/ds-news.php?id=34667 |title=Perfezionata la cessione di MTV Italia a Viacom International Media Networks |publisher=Digital-Sat Magazine |date=12 September 2013 |access-date=2 October 2013}}</ref> The sale was completed on 12 September 2013.<ref>{{cite web|url=http://www.telecomitalia.com/content/tiportal/en/timedia-archive/corporate/2013/09-12.timedia.html |title=Sale of MTV Italia to Viacom completed |publisher=Telecom Italia |date=12 September 2013 |access-date=2 October 2013}}</ref>


On June 13, 2015, Italian newspaper [[La Repubblica]] anticipated the purchase of channel 8<ref>http://www.calcioefinanza.it/2015/06/13/sky-mtv-tasto-8-del-telecomando</ref> occupied by MTV.
On 13 June 2015, Italian newspaper [[La Repubblica]] anticipated the purchase of channel 8<ref>{{Cite web|url=http://www.calcioefinanza.it/2015/06/13/sky-mtv-tasto-8-del-telecomando|title = Sky tratta con MTV e punta al tasto 8 del telecomando|date = 13 June 2015}}</ref> occupied by MTV.


On July 31, 2015 Sky Italia took over ownership of the MTV free-to-air channel (now called [[TV8 (Italy)|TV8]]).<ref name="reuters.com">https://www.reuters.com/article/2015/07/31/viacom-sky-mtvitalia-idUSI6N10900A20150731</ref> On the same day, the original MTV Italy was rebranded as MTV Next, then reverted to MTV.
On 31 July 2015, Sky Italia took over ownership of the MTV free-to-air channel. The original MTV Italy changed its name to [[TV8 (Italian TV channel)|MTV8]]. On the same day, a new channel named MTV Next was launched, and then renamed to MTV.


==Programming==
==Programming==
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In 2016 MTV launched successful docu-reality ''Riccanza'' on rich kids of Italy, now on its third season, and in 2018 spinoffs ''Richissitudes - Riccanza Francia'' (co-produced with MTV France), ''Mamma che Riccanza!'' (on rich mums) and ''Riccanza - Vita da Cani'' (rich dogs).
In 2016 MTV launched successful docu-reality ''Riccanza'' on rich kids of Italy, now on its third season, and in 2018 spinoffs ''Richissitudes - Riccanza Francia'' (co-produced with MTV France), ''Mamma che Riccanza!'' (on rich mums) and ''Riccanza - Vita da Cani'' (rich dogs).


MTV Italy also showed a variety of reality shows (mainly imported from MTV US) and TV series such as ''[[Scrubs (TV series)|Scrubs]]'', ''[[Less than Perfect|Less Than Perfect]]'' and ''[[The Office (UK TV series)|The Office]]''. Since 1999, the channel has shown several Japanese anime on a regular basis with the block ''Anime Night''.
MTV Italy also showed a variety of reality shows (mainly imported from MTV US) and TV series such as ''[[Scrubs (TV series)|Scrubs]]'', ''[[Less than Perfect|Less Than Perfect]]'' and ''[[The Office (UK TV series)|The Office]]''. From 1999 to 2010, the channel has shown several Japanese anime on a regular basis on the block ''Anime Night''.


Main Italian hosts for MTV Italy were [[Victoria Cabello]], [[Alessandro Cattelan]], [[Carlo Pastore]], and [[Elena Santarelli]]. Some of the former hosts of the channel are [[Andrea Pezzi]], [[Camila Raznovich]] and [[Enrico Silvestrin]] (who are both also former [[MTV Europe]] VJs), [[Kris Grove]], [[Kris Reichert]], [[Giorgia Surina]], [[Marco Maccarini]], [[Paola Maugeri]], [[Benedetta Zonca]] and [[Daniele Bossari]].
Main Italian hosts for MTV Italy were [[Victoria Cabello]], [[Alessandro Cattelan]], [[Carlo Pastore]], and [[Elena Santarelli]]. Some of the former hosts of the channel are [[Andrea Pezzi]], [[Camila Raznovich]] and [[Enrico Silvestrin]] (who are both also former [[MTV Europe]] VJs), [[Kris Grove]], [[Kris Reichert]], [[Giorgia Surina]], [[Marco Maccarini]], [[Paola Maugeri]], [[Benedetta Zonca]] and [[Daniele Bossari]].


==Sister channels==
==Sister channels==
MTV has 6 sister channels: [[MTV Hits (Italy)|MTV Hits]], [[MTV Music (Italy)|MTV Music]], [[MTV Classic (Italy)|MTV Classic]], [[MTV Rocks]], [[MTV Dance]] and [[MTV Live HD]].
MTV has six sister channels: [[MTV Hits (Italy)|MTV Hits]], [[MTV Music (Italy)|MTV Music]], [[MTV Classic (Italy)|MTV Classic]], [[MTV Rocks (European TV channel)|MTV Rocks]], [[MTV Dance]] and [[MTV Live HD]].


In the summer of 2003 MTV Italy launched two satellite channels: [[MTV Hits (Italy)|MTV Hits]], mainly dedicated to showing chart hits and classic clips from the MTV archives and [[MTV Brand New (Italy)|MTV Brand New]], devoted to showing all the best cutting-edge, indie, electronic, metal, experimental music out there. In 2006, a fourth channel was launched: Flux, creating a whole new concept of television consisting of showing eclectic / alternative music videos 24/7 along with some artistic footages sent in by the viewers through the channel's website and other bits taken from the MTV2 US programming.
In the summer of 2003, MTV Italy launched two satellite channels: [[MTV Hits (Italy)|MTV Hits]], mainly dedicated to showing chart hits and classic clips from the MTV archives and [[MTV Brand New (Italy)|MTV Brand New]], devoted to showing all the best cutting-edge, indie, electronic, metal, experimental music out there. In 2006, a fourth channel was launched: Flux, creating a whole new concept of television consisting of showing eclectic / alternative music videos 24/7 along with some artistic footages sent in by the viewers through the channel's website and other bits taken from the MTV2 US programming.


On 30 November the Italian version of Flux, was rebranded into [[QOOB]] and on April an international website was launched. QOOB showed no commercials and was distributed through [[DVB-T]] in Italy.
On 30 November, the Italian version of Flux, was rebranded into [[QOOB]] and on April an international website was launched. QOOB showed no commercials and was distributed through [[DVB-T]] in Italy.


In 2007 MTV Italy launched MTV Gold (hosting music from the '70s, '80s and '90s), [[MTV Pulse]] (for commercial music) and VH1 (a local version broadcast from London).
In 2007, MTV Italy launched MTV Gold (hosting music from the '70s, '80s and '90s), [[MTV Pulse]] (for commercial music) and VH1 (a local version broadcast from London).


[[MTV Plus|MTV+]] was launched in Italy in May 2010 which broadcast a selection of music and content largely from MTV US. It was replaced on 1 March 2011 as [[MTV Music (Italy)|MTV Music]], showing only music programming. The channel is exclusive to the digital terrestrial television network available in the majority of Italian homes.
[[MTV Music (Italian TV channel)|MTV+]] was launched in Italy in May 2010 which broadcast a selection of music and content largely from MTV US. It was replaced on 1 March 2011 as MTV Music, showing only music programming. The channel is exclusive to the digital terrestrial television network available in the majority of Italian homes.


On 10 January 2011 MTV Networks Italia replaced [[MTV Pulse]] and [[MTV Brand New (Italy)|MTV Brand New]] with the pan-European versions of [[MTV Dance]] and [[MTV Rocks]]. MTV Gold was also rebranded as [[MTV Classic (Italy)|MTV Classic]].
On 10 January 2011, MTV Networks Italia replaced MTV Pulse and MTV Brand New with the pan-European versions of MTV Dance and MTV Rocks. MTV Gold was also rebranded as MTV Classic.


==References==
==References==
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{{MTV Networks Europe}}
{{MTV Networks Europe}}
{{Viacom}}
{{Viacom}}
⚫
{{Use dmy dates|date=January 2012}}


{{DEFAULTSORT:Mtv Italy}}
{{DEFAULTSORT:Mtv Italy}}
[[Category:MTV]]
[[Category:MTV channels]]
[[Category:Telecom Italia Media]]
[[Category:Telecom Italia Media]]
[[Category:Music organisations based in Italy]]
[[Category:Music organisations based in Italy]]
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[[Category:Television channels and stations established in 1997]]
[[Category:Television channels and stations established in 1997]]
[[Category:Italian-language television stations]]
[[Category:Italian-language television stations]]
[[Category:Television channel articles with incorrect naming style]]
[[Category:Television channel articles with incorrect naming style]]

Latest revision as of 10:51, 8 February 2024

MTV Italy
CountryItaly
Programming
Picture format1080i (HDTV)
Ownership
OwnerParamount Networks EMEAA
Sister channelsComedy Central
Nickelodeon
Nick Jr.
Super!
VH1
History
Launched1 September 1997
FounderMTV Europe
Closed1 August 2015 (DTT)
Replaced byTV8 (DTT)
Former namesRete A/MTV (1997–2000)
MTV/TMC2 (2000–2001)
MTV Next (2015–2016)
Links
Websitewww.mtv.it

MTV is an Italian pay television network, owned by Paramount Networks EMEAA and operated by Sky Italia.

History[edit]

Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking MTV, followed by a UK branded channel in July of the same year. The Italian channel officially launched in London in September 1997, when its transmissions also entered into the television programming of Rete A.

In 2000, MTV Italy moved to the frequencies of the late TMC2 (already acquired by Telecom Italia and formerly known as Videomusic) thus becoming a standalone channel and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. The handover and the whole changing process was advertised with the name of "MTV Regeneration". The channel's operations moved from London to Milan.

On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million.[1] Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal.[2] The sale was completed on 12 September 2013.[3]

On 13 June 2015, Italian newspaper La Repubblica anticipated the purchase of channel 8[4] occupied by MTV.

On 31 July 2015, Sky Italia took over ownership of the MTV free-to-air channel. The original MTV Italy changed its name to MTV8. On the same day, a new channel named MTV Next was launched, and then renamed to MTV.

Programming[edit]

Several shows were made up locally, featuring Italian music and artists. Some of the most popular shows on the channel were the Italian version of Total Request Live, LoveLine, Brand New, other are original ones like Very Victoria, Italo-Francese, Avere Ventanni and Hitlist Italia. In 2016 MTV launched successful docu-reality Riccanza on rich kids of Italy, now on its third season, and in 2018 spinoffs Richissitudes - Riccanza Francia (co-produced with MTV France), Mamma che Riccanza! (on rich mums) and Riccanza - Vita da Cani (rich dogs).

MTV Italy also showed a variety of reality shows (mainly imported from MTV US) and TV series such as Scrubs, Less Than Perfect and The Office. From 1999 to 2010, the channel has shown several Japanese anime on a regular basis on the block Anime Night.

Main Italian hosts for MTV Italy were Victoria Cabello, Alessandro Cattelan, Carlo Pastore, and Elena Santarelli. Some of the former hosts of the channel are Andrea Pezzi, Camila Raznovich and Enrico Silvestrin (who are both also former MTV Europe VJs), Kris Grove, Kris Reichert, Giorgia Surina, Marco Maccarini, Paola Maugeri, Benedetta Zonca and Daniele Bossari.

Sister channels[edit]

MTV has six sister channels: MTV Hits, MTV Music, MTV Classic, MTV Rocks, MTV Dance and MTV Live HD.

In the summer of 2003, MTV Italy launched two satellite channels: MTV Hits, mainly dedicated to showing chart hits and classic clips from the MTV archives and MTV Brand New, devoted to showing all the best cutting-edge, indie, electronic, metal, experimental music out there. In 2006, a fourth channel was launched: Flux, creating a whole new concept of television consisting of showing eclectic / alternative music videos 24/7 along with some artistic footages sent in by the viewers through the channel's website and other bits taken from the MTV2 US programming.

On 30 November, the Italian version of Flux, was rebranded into QOOB and on April an international website was launched. QOOB showed no commercials and was distributed through DVB-T in Italy.

In 2007, MTV Italy launched MTV Gold (hosting music from the '70s, '80s and '90s), MTV Pulse (for commercial music) and VH1 (a local version broadcast from London).

MTV+ was launched in Italy in May 2010 which broadcast a selection of music and content largely from MTV US. It was replaced on 1 March 2011 as MTV Music, showing only music programming. The channel is exclusive to the digital terrestrial television network available in the majority of Italian homes.

On 10 January 2011, MTV Networks Italia replaced MTV Pulse and MTV Brand New with the pan-European versions of MTV Dance and MTV Rocks. MTV Gold was also rebranded as MTV Classic.

References[edit]

  1. ^ Dziadul, Chris (5 July 2013). "Viacom buys MTV Italia". Broadband TV News. Retrieved 2 October 2013.
  2. ^ "Perfezionata la cessione di MTV Italia a Viacom International Media Networks". Digital-Sat Magazine. 12 September 2013. Retrieved 2 October 2013.
  3. ^ "Sale of MTV Italia to Viacom completed". Telecom Italia. 12 September 2013. Retrieved 2 October 2013.
  4. ^ "Sky tratta con MTV e punta al tasto 8 del telecomando". 13 June 2015.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=MTV_(Italian_TV_channel)&oldid=1204920540"