Bauer Hockey

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Bauer Performance Sports Ltd.

logo
legal form Public
founding Kitchener, Ontario , 1927
Seat Exeter, New Hampshire
Branch Sporting goods
Website http://www.bauer.com/

Bauer Performance Sports Ltd. is a Canadian sporting goods manufacturer especially for ice hockey and inline hockey equipment, where it occupies a leading position. From 2005 to 2008 the company belonged to Nike and operated as Nike Bauer .

The range includes protective equipment , including ice hockey helmets , gloves, sticks, shin guards, shoulder and elbow guards, goalkeeping equipment as well as ice skates and sports textiles. The manufacturer also owns the Mission brand , which only sells inline hockey items.

history

The Freibauer family, owners of the "Western Shoe Company", founded the Bauer company in Kitchener (Ontario) in 1927.

The shoe manufacturer Greb Industries took over the company in the 1950s and integrated it as a separate department, only to be taken over by Warrington Products in 1974 . In 1981 the ski boot and ice skate entrepreneur Icaro Olivieri joined the company and took it over completely in 1988. The company was renamed Canstar Sports and the range was limited to ice hockey equipment .

In 1994 Canstar was acquired by Nike and operated as a subsidiary. In 2006 the Bauer products were marketed as Nike Bauer with the release of the Bauer Supreme One90 . These were the very first Nike products to bear the name of a subsidiary.

Bauer Hockey was sold to investors Roustan, Inc. and Kohlberg & Co. on February 12, 2008 for US $ 200 million. The trademark rights to the "Bauer" brand were also sold. Since then, Bauer products no longer bear the Nike Bauer logo, but a redesign of the old Bauer logo before the Nike takeover. On September 25, 2008, Bauer announced the takeover of its competitor Mission -Itech. The Mission brand expired and the products have been marketed by Bauer since 2009. In 2010 the company Maverik Lacrosse was also taken over. In 2011, Bauer announced plans for the conversion into a public company and the associated IPO on the Toronto Stock Exchange . In October 2016, the Performance Sports Group filed for bankruptcy that belonged to Bauer. Previously, many retail chains had enormous outstanding claims from Bauer, which were never paid. This was partly due to bankruptcies.

The bid for the sale of the company started at $ 575 million. As a result, the joint venture Peak Achievement Athletics Inc. (Sagard Holdings Inc. and Fairfax Financial Holdings Limited) was awarded the contract.

Until 2018, the company also had two specialty stores under the name “Own The Moment” that only sold products of the brand, these were sold to the chain store Pure Hockey and will continue to operate under the name “Bauer Hockey Experience”.

Products

Nike Bauer Supreme One 90 from 2005
Goalkeeper skates Nike Bauer Supreme One75 from 2005

In 1933, Bauer was the first ice hockey supplier to begin producing ice skates with blades that were firmly attached to the boot. The boot was made by Bauer, the runner by the now defunct Starr Manufacturing Company in Dartmouth (Nova Scotia) . This innovation was originally marketed under the brand name Bauer Supreme . Later, the market for ice hockey skates was dominated by the competitor CCM , who successfully produced George Tackaberry's models under the name Tacks from 1937 . This shoe was worn by all NHL top scorers from 1939 to 1969.

The name Bauer returned to its former prominence after the company hired then superstar Bobby Hull as an advertising medium for Bauer skates.

The current NHL regulation, which bans the use of extravagant skates, was introduced on September 24, 1927 and in a sense banned all shoes that were not tube skates. The plastic or rubber stoppers that were found on the heel of later tube skates were developed by CCM after an injury to Maurice Richard , who played for the Canadiens de Montréal in that same season 1958/59 . It was made mandatory by the NHL in 1964.

In the early 1970s, the Canadian Jim Roberts began to wear the now well-known Tuuk runners. Other high-ranking teammates like Guy Lafleur , Steve Shutt and Jacques Lemaire soon followed suit. The success of this purchase was so great that the various Canstar brands such as Micron, Bauer etc. had a market share of around 70% in the NHL in 1995. Their Tuuk and ICM runners and systems together even made up a share of 95%, although the ICM system was no longer offered to field players, but only to goalkeepers.

In 1994 Bauer began to produce the perforated Tuuk chassis, which is the connecting piece of equipment between the steel runner and the actual shoe. This invention made lighter and more durable ice skates possible, with the use of new plastics the weight and abrasion resistance were reduced and the stiffness of the shoe increased. The new running properties also had an impact on ice hockey.

The currently most elaborate version of the Bauer skates is the Bauer Supreme Total One MX3 which cost almost € 1000 when it was introduced and is a further development of the Bauer Supreme TotalOne NXG. This skate uses a material that is not based on epoxy resin and is 35-45% lighter than its predecessor, the Supreme One95. The Supreme One95 weighed 750 grams in size 8. This low weight was achieved without the use of perforated runners. The shoe was worn by famous ice hockey players such as Mike Fisher , Erik Cole and Milan Lucic . For those runners who still preferred a skate similar to the One95, the One100 was released. This has the same specifications as the One95, with the biggest difference being in the preformed shoe (the top models are individually adapted to the shape of the player's foot). An average of five players per NHL team wear Vapor series ice skates . The latest Vapor ice skate is the Vapor APX , which is the successor to the Vapor X: 60. Bauer also launched the X7.0 for those who wanted a shoe identical to the X: 60. This shoe is very popular with all types of players and is even preferred over the APX by some NHL players such as Yevgeny Malkin , Phil Kessel and Teemu Selänne .

  • 1975 Bauer brings the TUUK system onto the market.
  • 1995 Bauer develops the lightweight VAPOR ice skate and a better helmet with two different foam densities
  • 2005 Bauer develops the VAPOR XXX one piece hockey stick.

The competitor CCM produces the "Tacks" series until 2006 (and again from 2014). At that time, Bauer had great success with the Vapor series, which was followed by the Nexus and Supreme series .

Pawn player

Outfield player

goalkeeper

Popular culture

Hockey sticks, most of them from Bauer

The Scandinavian graphic designer and typographer Samuel Park used the lettering at the time to create the "Bauer" font in 2000 , which is very popular and based on which many company logos were created. The term Bauer can also be understood as a provocation, as this term was previously understood as a variant of the classic Bodoni font .

Web links

Footnotes

  1. ↑ http://www.sedar.com/DisplayProfile.do?lang=EN&issuerType=03&issuerNo=00031103
  2. ^ Bauer Hockey Appoints Kevin Davis President & Chief Executive Officer. In: newswire.ca. April 17, 2008, accessed March 14, 2017 .
  3. ↑ Archive link ( Memento of the original from May 4, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.bloggingbuyouts.com
  4. ↑ http://www.tsn.ca/nhl/news_story/?ID=230199&hubname=nhl
  5. ↑ Dana Flavelle: Bauer, Mission-Itech create hockey behemoth . In: The Star , September 25, 2008. 
  6. ↑ Toronto Star: Bauer skates from rink to stock market today . In: Newspaper , March 10, 2011. 
  7. ↑ Performance Sports Group files for bankruptcy on October 12, 2017
  8. ↑ https://retailrestaurantfb.com/pure-hockey-acquires-bauer-hockey-s-retail-locations/