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{{Infobox company|
{{Infobox company|
company_name = Dunelm |
company_name = Dunelm |
company_logo = [[Image:Dunelm mill logo.png]]|
company_logo = [[Image:Dunelm logo.png]]|
company_type = [[Public company|Public]] ({{lse|DNLM}})|
company_type = [[Public company|Public]] ({{lse|DNLM}})|
slogan = Simply Value For Money |
slogan = Simply Value For Money |
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}}
}}


'''Dunelm''', also known as 'Dunelm Soft Furnishings Ltd', (sometimes informally Dunelm) is a major [[United Kingdom|British]]-based [[home furnishing]]s retailer with over 100 stores and over 40 implant Pausa coffee shops throughout the [[United Kingdom]]. One of the largest homewares retailers in the United Kingdom, '''Dunelm Mill's''' headquarters are based in Watermead Business Park, [[Syston]] in [[Leicestershire]]. It also has its own UK factory for curtains, blinds and accessories also based in [[Leicester]].
'''Dunelm''', also known as 'Dunelm Soft Furnishings Ltd', (sometimes informally Dunelm) is a major [[United Kingdom|British]]-based [[home furnishing]]s retailer with over 100 stores and over 40 implant Pausa coffee shops throughout the [[United Kingdom]]. One of the largest homewares retailers in the United Kingdom, '''Dunelm's''' headquarters are based in Watermead Business Park, [[Syston]] in [[Leicestershire]]. It also has its own UK factory for curtains, blinds and accessories also based in [[Leicester]].


It is listed on the [[London Stock Exchange]] and is a constituent of the [[FTSE 250 Index]].
It is listed on the [[London Stock Exchange]] and is a constituent of the [[FTSE 250 Index]].


==History==
==History==
Dunelm was founded in 1979 by Bill Adderley & Jean Adderley, initially trading in home textiles from a market stall in Leicester.<ref name=timeline>[http://www.dunelm-mill.com/cm/AboutUs.htm Dunelm Mill: Timeline]</ref> The first Dunelm Mill store opened in Churchgate [[Leicester]] in 1984<ref name=timeline/> with the first [[superstore]] opening in [[Rotherham]] in 1991.<ref name=timeline/>
Dunelm was founded in 1979 by Bill Adderley & Jean Adderley, initially trading in home textiles from a market stall in Leicester.<ref name=timeline>[http://www.dunelm-mill.com/cm/AboutUs.htm Dunelm: Timeline]</ref> The first Dunelm store opened in Churchgate [[Leicester]] in 1984<ref name=timeline/> with the first [[superstore]] opening in [[Rotherham]] in 1991.<ref name=timeline/>


In 1996 Will Adderley took over full responsibility for the day to day running of the company from his father, Bill Adderley. The expansion of Dunelm Mill continued with a new Head Office and Warehouse being established in 1991 in [[Syston]], [[Leicestershire]].<ref name=timeline/>
In 1996 Will Adderley took over full responsibility for the day to day running of the company from his father, Bill Adderley. The expansion of Dunelm continued with a new Head Office and Warehouse being established in 1991 in [[Syston]], [[Leicestershire]].<ref name=timeline/>


In 2001 the Company ventured into manufacturing, acquiring Bellbird producing custom-made [[curtain]]s, [[blinds]] and accessories, with the facility now being known as Dunelm Mill's Manufacturing Centre. On reaching their 50th store (Walsall) Dunelm Mill opened a new warehouse in [[Burton upon Trent|Burton]].<ref name=timeline/>
In 2001 the Company ventured into manufacturing, acquiring Bellbird producing custom-made [[curtain]]s, [[blinds]] and accessories, with the facility now being known as Dunelm's Manufacturing Centre. On reaching their 50th store (Walsall) Dunelm opened a new warehouse in [[Burton upon Trent|Burton]].<ref name=timeline/>


Key appointments were made in 2003 with David Stead being brought in as [[Finance Director]]; this also coinciding with Dunelm Mill's 60th store (Ilkeston) and the roll out of [[Point of sale|EPOS]].<ref name=timeline/>
Key appointments were made in 2003 with David Stead being brought in as [[Finance Director]]; this also coinciding with Dunelm's 60th store (Ilkeston) and the roll out of [[Point of sale|EPOS]].<ref name=timeline/>


2004 saw the company appointing Geoff Cooper as Non-Executive Chairman and Marion Sears as a [[Non-Executive Director]]. It also saw the opening of their 70th store (Trafford). Two years later Dunelm Mill was seen to be continuing its expansion and opened not only its 80th store (Bradford), a new distribution centre in Stoke but also launched their online shopping facility, offering 13,000 homewares products and floated on the [[London Stock Exchange]] with it now being a constituent of the [[FTSE 250 Index]].<ref>[http://www.independent.co.uk/news/business/news/family-pocket-163100m-in-dunelm-float-420892.html Family pocket £100m in Dunelm float] The Independent, 20 October 2006</ref>
2004 saw the company appointing Geoff Cooper as Non-Executive Chairman and Marion Sears as a [[Non-Executive Director]]. It also saw the opening of their 70th store (Trafford). Two years later Dunelm was seen to be continuing its expansion and opened not only its 80th store (Bradford), a new distribution centre in Stoke but also launched their online shopping facility, offering 13,000 homewares products and floated on the [[London Stock Exchange]] with it now being a constituent of the [[FTSE 250 Index]].<ref>[http://www.independent.co.uk/news/business/news/family-pocket-163100m-in-dunelm-float-420892.html Family pocket £100m in Dunelm float] The Independent, 20 October 2006</ref>


2007 saw the appointment of Simon Emney as [[Non-Executive Director]] followed in 2008 with their 90th store (Plymouth) and the acquisition of the worldwide rights to the 'Dorma' brand, famous for bed linen, for £5m in July.<ref>[http://www.retail-week.com/News/2008/07/dunelm_buys_dorma_for_5_million.html Dunelm buys Dorma for £5m] Retail Week, 29 July 2008</ref> In 2009 Dunelm Mill appointed Nick Wharton as Non-Executive Director and re-launched their online shopping website.<ref>[http://www.screenpages.com/ecommerce/archives/000323.html Homewares retailer Dunelm Mill re-launches website to make Internet its largest store] Screenpages</ref> September 2009 saw the announcement that Nick Wharton would be taking over from Will Adderley as [[Chief Executive]] in March 2011 with Will Adderley still remaining heavily involved with the company as Executive Deputy Chairman.<ref>[http://www.ft.com/cms/s/0/978aa92e-c1d6-11df-9d90-00144feab49a.html#axzz1KQmIBubU Dunelm chief to step down to deputy position] FT.com, 16 September 2010</ref>
2007 saw the appointment of Simon Emney as [[Non-Executive Director]] followed in 2008 with their 90th store (Plymouth) and the acquisition of the worldwide rights to the 'Dorma' brand, famous for bed linen, for £5m in July.<ref>[http://www.retail-week.com/News/2008/07/dunelm_buys_dorma_for_5_million.html Dunelm buys Dorma for £5m] Retail Week, 29 July 2008</ref> In 2009 Dunelm appointed Nick Wharton as Non-Executive Director and re-launched their online shopping website.<ref>[http://www.screenpages.com/ecommerce/archives/000323.html Homewares retailer Dunelm re-launches website to make Internet its largest store] Screenpages</ref> September 2009 saw the announcement that Nick Wharton would be taking over from Will Adderley as [[Chief Executive]] in March 2011 with Will Adderley still remaining heavily involved with the company as Executive Deputy Chairman.<ref>[http://www.ft.com/cms/s/0/978aa92e-c1d6-11df-9d90-00144feab49a.html#axzz1KQmIBubU Dunelm chief to step down to deputy position] FT.com, 16 September 2010</ref>


==Operations==
==Operations==


As of May 2012 Dunelm operated over 125 stores, spread across the UK and a webstore. The majority of the retail network is superstore based operating from an average net sales area of 29,000 sq ft; there still remain a few high street stores that Dunelm Mill established from its earlier trading years.
As of May 2012 Dunelm operated over 125 stores, spread across the UK and a webstore. The majority of the retail network is superstore based operating from an average net sales area of 29,000 sq ft; there still remain a few high street stores that Dunelm established from its earlier trading years.


On October 6, 2011 the Dunelm store located at the Orchard Retail Park in [[Coventry]], [[West Midlands (county)|West Midlands]], was completely destroyed by fire.<ref>[http://www.bbc.co.uk/news/uk-england-coventry-warwickshire-15216547 Dunelm Mill fire] bbc.co.uk, 7 October 2011</ref> The cause is still unknown, however it is suspected that arson may have been the cause.<ref>[http://www.mercia.co.uk/news/headlines/retail-park-fire/ Coventry fire deliberate?] mercia.co.uk, 7 October 2011</ref> The Coventry store is due to re-open in late October 2012.
On October 6, 2011 the Dunelm store located at the Orchard Retail Park in [[Coventry]], [[West Midlands (county)|West Midlands]], was completely destroyed by fire.<ref>[http://www.bbc.co.uk/news/uk-england-coventry-warwickshire-15216547 Dunelm fire] bbc.co.uk, 7 October 2011</ref> The cause is still unknown, however it is suspected that arson may have been the cause.<ref>[http://www.mercia.co.uk/news/headlines/retail-park-fire/ Coventry fire deliberate?] mercia.co.uk, 7 October 2011</ref> The Coventry store is due to re-open in late October 2012.


==Product ranges==
==Product ranges==
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==External links==
==External links==
* [http://www.dunelm.com Dunelm Mill Official Website]
* [http://www.dunelm.com Dunelm Official Website]
* [http://www.dorma.co.uk Dorma Official Website]
* [http://www.dorma.co.uk Dorma Official Website]



Revision as of 09:01, 27 September 2013

Dunelm
Company typePublic (LSEDNLM)
IndustrySoft furnishing retailing & manufacturing (Homewares)
FoundedLeicester, Leicestershire, England 1979 by Bill Adderley & Jean Adderley
HeadquartersSyston, Leicestershire, UK
Number of locations
1,063 (February 2011)
Key people
Geoff Cooper, (Chairman)
Will Adderley, (Executive Deputy Chairman)
Nick Wharton, (CEO)
ProductsHomewares - Dining, Cookshop, Crafts, Utility, Pictures & Mirrors, Lighting, Storage, Flowers & Decor, Rugs & Doormats, Duvets & Pillows, Bathroom, Fabrics & Custom Made (Curtains, Blinds & Accessories), Bedlinen, Furniture, Seasonal, Pets, Cushions, Throws & Beanbags, Curtain Tracks & Poles, Dorma, Pausa Coffee Shop
Revenue£603.7 million (2012)[1]
£95.2 million (2012)[1]
£71.2 million (2012)[1]
Number of employees
over 6,600 (October 2011)
Websitewww.dunelm-mill.com

Dunelm, also known as 'Dunelm Soft Furnishings Ltd', (sometimes informally Dunelm) is a major British-based home furnishings retailer with over 100 stores and over 40 implant Pausa coffee shops throughout the United Kingdom. One of the largest homewares retailers in the United Kingdom, Dunelm's headquarters are based in Watermead Business Park, Syston in Leicestershire. It also has its own UK factory for curtains, blinds and accessories also based in Leicester.

It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

History

Dunelm was founded in 1979 by Bill Adderley & Jean Adderley, initially trading in home textiles from a market stall in Leicester.[2] The first Dunelm store opened in Churchgate Leicester in 1984[2] with the first superstore opening in Rotherham in 1991.[2]

In 1996 Will Adderley took over full responsibility for the day to day running of the company from his father, Bill Adderley. The expansion of Dunelm continued with a new Head Office and Warehouse being established in 1991 in Syston, Leicestershire.[2]

In 2001 the Company ventured into manufacturing, acquiring Bellbird producing custom-made curtains, blinds and accessories, with the facility now being known as Dunelm's Manufacturing Centre. On reaching their 50th store (Walsall) Dunelm opened a new warehouse in Burton.[2]

Key appointments were made in 2003 with David Stead being brought in as Finance Director; this also coinciding with Dunelm's 60th store (Ilkeston) and the roll out of EPOS.[2]

2004 saw the company appointing Geoff Cooper as Non-Executive Chairman and Marion Sears as a Non-Executive Director. It also saw the opening of their 70th store (Trafford). Two years later Dunelm was seen to be continuing its expansion and opened not only its 80th store (Bradford), a new distribution centre in Stoke but also launched their online shopping facility, offering 13,000 homewares products and floated on the London Stock Exchange with it now being a constituent of the FTSE 250 Index.[3]

2007 saw the appointment of Simon Emney as Non-Executive Director followed in 2008 with their 90th store (Plymouth) and the acquisition of the worldwide rights to the 'Dorma' brand, famous for bed linen, for £5m in July.[4] In 2009 Dunelm appointed Nick Wharton as Non-Executive Director and re-launched their online shopping website.[5] September 2009 saw the announcement that Nick Wharton would be taking over from Will Adderley as Chief Executive in March 2011 with Will Adderley still remaining heavily involved with the company as Executive Deputy Chairman.[6]

Operations

As of May 2012 Dunelm operated over 125 stores, spread across the UK and a webstore. The majority of the retail network is superstore based operating from an average net sales area of 29,000 sq ft; there still remain a few high street stores that Dunelm established from its earlier trading years.

On October 6, 2011 the Dunelm store located at the Orchard Retail Park in Coventry, West Midlands, was completely destroyed by fire.[7] The cause is still unknown, however it is suspected that arson may have been the cause.[8] The Coventry store is due to re-open in late October 2012.

Product ranges

The main focus for Dunelm is home textiles - bedding, curtains & blinds, cushions, fabrics, quilts, rugs, kitchenware, utility, dining, lighting, storage products, gifts and seasonal items. Dunelm also offers customers a made-to-measure service for Curtains, blinds and accessories which runs from Dunelm's factory in Leicester.

References

External links