Denner

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Denner AG

logo
legal form Corporation
founding 1860 (first predecessor company)
1969 (Denner AG)
Seat Zurich , Switzerland
management
Number of employees 5,285 (December 31, 2019)
sales 3.3 billion CHF (2019)
Branch Retail food retail
Website www.denner.ch

The Denner AG is - in terms of sales - the third largest company in the food retail sector in Switzerland . The stock corporation has been majority owned by the Federation of Migros Cooperatives since the beginning of 2007 and since the end of 2009 . In 2019, Denner generated net sales of around 3.3 billion Swiss francs. The company is led by CEO Mario Irminger and the headquarters of the company, which was founded in Zollikon in 1860 , is in Zurich .

The first predecessor company of today's Denner Group was called "Reiff-Schwarz, Mercerie und Spezereihandel" and then owned branches of the colonial goods industry mainly in the area of ​​the upper Lake Zurich , the Zurich Oberland and in the canton of Glarus . Over the course of time, the company was renamed several times, was converted into a stock corporation in 1935 and was given the current name of Denner AG in 1969 under the management of the lawyer and sole owner Karl Schweri ( see also the chapter on the Schweri era ).

Corporate structure

Range and locations

Denner AG discounter in Zurich

Denner is a discounter with an assortment of around 1,900 everyday items. Around 75 percent of these are branded items , the remaining items are offered under the “Denner” brand . The range is supplemented by promotional goods that are offered for a limited time. At the turn of the millennium, Denner was the first in Switzerland to use ESL milk . In 2016, the range was expanded to include IP Suisse products. In 2019, the Rossmann own brand enerBiO also brought organic food to the range again. Since 2019, the discounter has also been increasingly using prebake baked goods , which are freshly baked in the branches. With parallel imports , Denner tries to enforce low sales prices in Switzerland. Denner's share of the Swiss food retail trade is around 10 percent and the company has distribution centers in Mägenwil in Aargau , Frauenfeld in Thurgau , Schmitten in Freiburg , Lyss in Bern and Dietlikon in Zurich . Individual branches were at a post office of Swiss Post appointed.

The end of 2016 were among the leading Swiss discounter Denner 510 own discounter branch stores in all four language regions of Switzerland and the Principality of Liechtenstein as well as independent retailers , who are supplied by the company Denner and under the name Denner Satellite and "Denner Partner" (279 stores) occur. 20 locations are also operated in the franchise model as Denner Express or Denner partners . At the end of 2017, Denner had 811 sales outlets. After Coop , Denner is the second largest wine retailer in Switzerland with over 300 wines in its range . At the end of 2018, Denner had a total of 5,075 employees and 105 apprentices. The net sales amounted to 2.97 billion in 2016 in Swiss francs and 138.3 million purchase transactions were registered. At the end of 2018, Denner had 817 branches.

Other engagements

Around 7 percent of all jobs in the Swiss job market are in Swiss retail. Therefore, in 2006 Denner founded the retail trade interest group (IG DHS) together with Coop, Migros and Manor , which, among other things, aims to highlight the economic importance of the industry and incorporate common interests into politics.

Denner is also working on the constant reduction of energy consumption and waste, and on increasing the recycling rate . For example, leaflets and paper carrier bags are printed on FSC paper. In 2015, Denner also made over 312,000 products available to the 24 Swiss Caritas stores at greatly reduced prices and excess products free of charge. Denner's commitment in the form of product subsidies totaled over 250,000 Swiss francs in 2016. Denner supports One Earth - One Ocean with around 30,000 Swiss francs a year to combat plastic waste in the oceans .

Corporate governance

Management:
The management of Denner AG consists of six members:

  • Mario Irminger (CEO)
  • Gerd Kaiser-Kossmayr (Sales)
  • Sascha Göbels (Purchasing)
  • Bernhard Zubler (logistics)
  • Adrian Bodmer (Finance)
  • Serge Gafner (Human Resources)

Board of Directors:
The Board of Directors consists of the following five members:

history

Beginnings

Heinrich Reiff-Schwarz from Greifensee founded the company "Reiff-Schwarz, Mercerie und Spezereihandel" in Zollikon near Zurich in 1860 . Jakob Pfister became a partner in 1863 and when Heinrich Reiff-Schwarz died in 1870, his widow Dorothea Reiff-Schwarz entered the business, which mainly owned branches of the colonial goods industry in the area of ​​the upper Lake Zurich , the Zurich Oberland and in the canton of Glarus . After the death of Dorothea Reiff-Schwarz in 1881, the son-in-law Julius Cäsar Denner from Biel became a partner and in 1888 the company was renamed “Denner-Reiff & Cie. Consumgesellschaft ”in Zurich (owners were Cäsar Denner and his cousin Carl Denner) and the“ Pfister & Co., Consumgesellschaft ”on Flössergasse in Zurich (owners were Jakob and Barbara Pfister-Maag).

In 1896 the company “Denner-Reiff & Cie. Consumgesellschaft ”was renamed“ Cesar Denner & Co. Consumgesellschaft ”. After Caesar Denner's death in 1914, his son Hans Denner took over management and the company was renamed "Denner & Co. Consumgesellschaft". The competition from Migros , which was founded in 1925 , the global economic crisis at the end of the 1920s and the poor business performance forced Hans Denner to convert the company into a stock corporation in 1935 . In the same year, the head office was relocated to its current location on Grubenstrasse in Zurich and the company was renamed “Consum AG”. Denner & Co. ».

Schweri era

On May 30, 1944, the holding company "Aarauer Handelsgesellschaft AG" (AHG) was founded. Karl Schweri (1917–2001) was Vice Chairman of the Board of Directors. On the same day the operating company “Import- und Grosshandels AG” (IGA) was founded in Sarnen with a branch in Zurich. The two companies took over “Consum AG” on March 13, 1947. Denner & Co. ”, the“ Consum Bär-Pfister & Co. AG ”, the“ Domicilium AG ”and the“ Kaufhausgenossenschaft ”. On July 22, 1947, Schweri was excluded from the activities of AHG and IGA due to internal conflicts with other major shareholders who were also suppliers of IGA and who supplied them at excessive prices. During a five-year power struggle, Schweri secretly acquired IGA shares, eventually becoming the majority shareholder in 1951 and kicking his former partners out. From January 1, 1953, the branch network of IGA comprised 166 sales outlets, which appeared uniformly under the name "Denner" and Schweri was the new Vice Chairman of the Board of Directors. In 1958, 40 “Sommer AG Bern” stores were bought and integrated into “Denner Lebensmittel AG Bern”.

After the system of fixed retail prices for food and luxury foods fell on February 2, 1967 after lengthy disputes between the IGA and the branded goods industry and its Promarca association , the first food and luxury food discounter was established in Zurich-Altstetten on October 24, 1967 opened in Switzerland. This was the first time that the discount business model was practiced in Switzerland. A year later, a distribution center was put into operation to better supply the 23 discount stores in Altstetten. A year-long struggle against the tobacco cartel began with a referendum against a new tobacco tax law. The law, which was put to the vote by the referendum that came about on February 7, 1968, was rejected on May 19, 1968 with a voter participation of 36.9 percent and 48.2 percent votes in favor. The IGA also brought down the spirits cartel in 1968 . In 1969 IGA was converted into “Denner AG” with its headquarters in Zurich, and Schweri became the sole owner of the stock corporation. One year later, “Denner AG” and “Denner Lebensmittel AG Bern” were merged as part of the restructuring process.

In autumn 1969 Denner announced that he would sell the bottle of lager for 50 cents in the future . As a result, all Swiss breweries that belonged to the brewery association boycotted orders for lager beer in bottles of 60 cl. Up until this point, Denner had bought a bottle of 60 cl lager beer from its suppliers, Hürlimann and Löwenbräu Zurich, for 46 cents net. The Swiss beer cartel set the minimum sales price at 70 cents. The boycott was followed by trials across several instances, but the federal court ruled on November 28, 1972 that the boycott was lawful. From the fall of 1980, cartel members started delivering branded beer again after Denner had undertaken to adhere to the fixed minimum price of one franc at the time. With effect from November 1st, 1981, the brewery association increased the so-called intervention price to CHF 1.10. Denner refused to comply with this increase and continued to sell the 58 cl returnable bottle of lager for CHF 1.00, which was followed by another delivery block. Denner demanded that the boycott be revoked as a precautionary measure. A constitutional appeal to the federal court was dismissed on July 20, 1982. From November 1982, a series of lawsuits, counterclaims and lawsuits about the boycott as well as claims in advertising followed. On May 6, 1986 the Federal Supreme Court overturned a judgment of the Commercial Court of the Canton of Zurich of November 16, 1984 with regard to the main complaint and referred the matter back to the lower instance for a new decision. The legal dispute only ended in 1993 with Denner's victory.

The “Denner tobacco trial” began in 1973 before the cantonal court in Friborg, dealing with the tobacco cartel's minimum price regulations and the concealed parallel behavior of the tobacco companies. The trial was won against the Federation of the Swiss Tobacco Industry (FIST) in the first instance. The FIST appealed against the judgment to the federal court. Because of the tobacco process, Denner started the consumer protection initiative on January 24, 1984, which was submitted around seven months later with over 156,000 signatures. However, the initiative was withdrawn in 1988 and was not put to the vote. Denner distributed tobacco receipts to customers during the tobacco process, which could be redeemed if the process was won. In 1992 the Swiss tobacco cartel dissolved and in 1995 Denner lost a similar tobacco case to the Swiss Federal Supreme Court and had to comply with the minimum prices of the tobacco cartel. In a second process in 1996, however, Denner won and paid out the tobacco receipts that had been given to customers since 1988 in the form of vouchers.

In 1971 a distribution center was opened in Toffen in Bern and another two years later in Mägenwil , whereupon the Altstetten distribution center gave way. In 1972, Schweri expanded the management structures and appointed a group management team. It was the first time in a Swiss group in the heyday of the Swiss women's movement with the press officer Dr. Helga Hnidek (the wife of City Councilor Ernst Bieri ) appointed a woman as director. In the same year the company expanded abroad under the name "Denner Handelsgesellschaft mbH Vienna", but in 1979 sold this company based in Vienna .

Denner satellite and strong growth

In 1977 the first “Denner Satellite” was opened in Endingen in Aargau , followed in the same year by another 14 satellites, which grew to 141 within ten years. “Denner satellites” are shops run by legally and financially independent retailers, which are primarily located in rural areas and sell part of the Denner range at Denner prices as well as additional ranges. In the same year an additional distribution center was opened in Frauenfeld and in 1982 the distribution center in Schmitten followed , replacing the distribution center in Toffen. Denner established the Consumer Ombudsman Foundation in 1977 with an initial capital of half a million Swiss francs. Former National Councilor Franz Josef Kurmann headed this politically neutral and economically independent ombudsman, which was supposed to protect consumer interests, free from any influence.

Another strong expansion began in 1979 with the entry into the travel business with «Pronto-Reisen», in 1980 Merkur branches and drugstores and in 1984 the largest toy retail chain in Switzerland, the Franz Carl Weber retail group , and Molki AG . The first Denner Optik-Discount opened in Zurich in 1988 and in 1993 Denner acquired Mothercare Switzerland AG with 15 shops. The chain, which specializes in baby items and maternity wear, was renamed “Babycare AG” and was sold to Takomi SA in 2001. In 1994 Denner took over the retail chain Waro , which was sold to Coop at the end of 2002 . The seven optics branches in Zurich, Basel and Frauenfeld were sold in February 1996 to Zürcher Kochoptik AG, which belongs to the Jelmoli holding, because Denner wanted to concentrate on the areas of Discount, Waro and Franz Carl Weber. The range was therefore streamlined, with lower sales in the years that followed.

In 1988/1989, Denner supported the referendum against the new viticulture decision, which stipulated wine import quotas for a further 10 years. The law came to a vote on April 1, 1990 and was rejected with a turnout of 40.8 percent with 46.7 percent. Denner built a commercial center in Spreitenbach in Aargau , which contained the fresh produce distribution center that replaced the one on Grubenstrasse in Zurich. Denner launched three popular initiatives in 1997: the Federal People's Initiative "for the acceleration of direct democracy (treatment deadlines for popular initiatives in the form of an elaborated draft)", the Federal People's Initiative "for lower hospital costs" and the Federal People's Initiative "for lower drug prices". All initiatives were rejected.

On August 1, 1998 Philippe Gaydoul , Schweris then 26-year-old grandson, became CEO of Denner AG and two years later changed Denner's strategy and started selling more branded goods again. The group was also reorganized: from this point on, the strategic management of Denner, Waro and Franz Carl Weber was with Rast Holding . In the same year, Denner took over 49 of 60 stores in the loss-making top-billi discount chain with over 300 employees from Konsumverein Zürich AG, which belongs to the Coop Group . At the end of 2000, Philippe Gaydoul also took over the office of President of the Holding from his grandfather Karl Schweri after his death. However, in 2002 Mario Bonorand replaced Philippe Gaydoul as President of Rast Holding, but Gaydoul remained Managing Director of Denner AG. In 2002 Denner started modernizing its branches and on February 27 of the same year the first pilot branch was opened in Zurich. The appearance of the more than 300 Denner branches was renewed from 2003 to the end of 2004 under the motto "New Denner".

Denner took over the former competitor “ Pick Pay ” of the German Rewe Group in 2005 for 56 million francs ; the competition commission approved the takeover on October 14, 2005 unconditionally. The 146 Pick-Pay branches and the logistics center in Egerkingen were taken over and the “Pick Pay” brand was abandoned. At the beginning of 2006, “Pick Pay Reisen” became “Denner Reisen”. The nine Franz Carl Weber branches that remained in 2006 were sold to the French Ludendo Group. In November 2006 Denner opened the first “D-Vino wine bar” in Zurich's Seefeld , which offered over 200 different wines. The offer was supplemented with a location on Bahnhofstrasse and Limmatplatz . Denner sold the three wine bars in July 2009 to “D-Vino Weinbars AG”, which, however, sticks to the concept.

After the takeover by Migros

On January 12, 2007, the Federation of Migros Cooperatives and Denner announced that Migros should take over 70 percent of Denner's share capital. The remaining 30 percent remained in the possession of Gaydouls family holding and Denner was still an autonomously managed business unit with the previous managing director Philippe Gaydoul. The Competition Commission (Weko) examined the matter and seven legal reports - five on behalf of the Weko and two at the request of Migros - were drawn up. On September 3, 2007, Weko approved the takeover with conditions for seven years in order to limit the negative effects of the merger. At the end of 2007 Denner launched “Primess”, a range of own brands in the premium segment. In 2013 the Primess line disappeared from the permanent range and was relaunched in 2014 as a seasonal holiday line. On November 30, 2009, the competition commission approved a lawsuit filed by Denner in 2005: In order to circumvent price agreements, Denner is allowed to purchase the products of the GABA Group ( e.g. Elmex ) where they are cheapest.

In December 2010, Denner was the first Swiss retailer to include coffee capsules in its range that were compatible with Nespresso machines. The companies Société des Produits Nestlé SA in Vevey and Nestlé Nespresso SA in Lausanne obtained a provisional sales ban at the commercial court of the canton of St. Gallen on January 10, 2011 , with objections primarily to the shape of the capsule and the slogan. The super-provisional measures were lifted in March 2011 by the President of the St. Gallen Commercial Court, because it could be shown that the shape of the capsule was technically necessary. Nestlé and Nespresso lodged a complaint with the Federal Supreme Court against the decision of the St. Gallen Commercial Court, which was partially approved on June 28, 2011. The Federal Supreme Court held that the lower court - the St. Gallen Commercial Court - could decide on the ban on sales. Denner submitted a request to lift the temporary sales ban, whereupon the St. Gallen Commercial Court lifted the temporary sales ban on July 22, 2011. In May 2012, Denner was awarded the Prix ​​K-Tipp by the Swiss consumer magazine K-Tipp for the most customer-friendly campaign of the year with regard to the coffee-capsule dispute. The legal dispute was finally decided in 2013 in favor of Denner by the St. Gallen Commercial Court.

At the end of 2009, the ownership share of Gaydoul Holding (30 percent) passed to Migros, which is now 100 percent owner of Denner AG. Also at the end of the year, Philippe Gaydoul handed over the operational management of Denner AG to Peter Bamert , the former company director of Ex Libris . In January 2011 Peter Bamert handed over the management to the previous CFO Mario Irminger and in March 2012 Philippe Gaydoul stepped down as Chairman of the Board of Directors. Oswald Kessler followed him . In 2014 it was decided to revise the appearance and range of the Denner branches. By the end of 2016, all Denner's own branches should be converted. Following the conversion of Denner's own branches, the strategic realignment of the “Denner satellites” followed and, at the same time, their renaming to “Denner Partner”.

Denner Reisen was discontinued in 2014. Vacation packages such as those offered by Denner Reisen will be sold under the Hotelplan and Migros Ferien brands in future . In future, they will be advertised in the “Denner Woche”.

literature

Web links

Commons : Denner  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b c Freshness concept ensures growth of +2.3 percent at Denner. Denner AG, accessed on May 28, 2020 .
  2. ↑ Migros achieves record sales. In: tagesanzeiger.ch. Retrieved January 17, 2019 .
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  5. ↑ Denner is selling organic food again. In: blick.ch . February 9, 2019, accessed February 11, 2019 .
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  28. ↑ a b c Jörg Becher: The misunderstood . The establishment disdained him. The discounter pioneer Karl Schweri deserved a memorial while he was still alive. Now he's died. A long overdue appreciation. In: The magazine . No. 23 , June 15, 2001, pp. 20 .
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  30. ^ Federal law on tobacco taxation: Chronology. Swiss Confederation, accessed on December 25, 2015 .
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  32. ↑ 49. Excerpt from the judgment of the I. Civil Department of July 20, 1982 by Denner AG against the Swiss Brewery Association and those involved (constitutional complaint) (BGE 98 II 365). Collection of the decisions of the Swiss Federal Supreme Court , accessed on December 25, 2015 .
  33. ↑ 46. ​​Judgment of the I. Civil Department of May 6, 1986 iS Denner AG against the Swiss Brewery Association and participants (appeal) (BGE 112 II 268). Collection of the decisions of the Swiss Federal Supreme Court , accessed on December 25, 2015 .
  34. ↑ Federal 'Consumer Protection Initiative'. Swiss Confederation, accessed on December 28, 2015 .
  35. ↑ a b c d e f g h General Secretariat Information / Communication Denner: A company introduces itself . 2003, p. 11 .
  36. ^ Toffen story. School Toffen, accessed May 17, 2016 .
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  38. ↑ Tobias Fischer: Just a flash in the pan: The consumer ombudsman in the 1970s. Espresso retro, May 7, 2015, accessed December 28, 2015 .
  39. ^ Richard Lienhard: The consumer ombudsman a chance . In: Profile: social democratic journal for politics, economy and culture . tape 56 , no. 3 , 1977, pp. 87 .
  40. ↑ Denner sells Babycare to Takomi SA. In: Neue Zürcher Zeitung . March 31, 2001, accessed May 17, 2016 .
  41. ↑ Kochoptik takes over Denner-Optik . In: Neue Zürcher Zeitung . No. 298 , December 22, 1995, pp. 51 .
  42. ^ Federal decree on viticulture: Chronology. Swiss Confederation, accessed on December 30, 2015 .
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  44. ^ Federal popular initiative 'for lower hospital costs'. Swiss Confederation, accessed on January 3, 2016 .
  45. ^ Federal popular initiative 'for lower drug prices'. Swiss Confederation, accessed on January 3, 2016 .
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  50. ^ Denner sells Franz Carl Weber to France. 10vor10 , July 6, 2006, archived from the original on December 28, 2015 ; accessed on December 28, 2015 .
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  52. ↑ Denner sells D-Vino wine bars - the concept remains. Denner AG, May 29, 2009, archived from the original on May 17, 2016 ; accessed on May 17, 2016 .
  53. ↑ Thomas Schürpf: Migros buys Denner. Orange giant acquires a majority of 70 percent in the competitor. In: Neue Zürcher Zeitung . July 21, 2007, accessed December 28, 2015 .
  54. ↑ Peter Keller: Migros is nervous. In the next few days, the competition commission will make a decision to take over Denner. In: Neue Zürcher Zeitung . September 2, 2007, accessed December 28, 2015 .
  55. ↑ Weko imposes conditions on the merger of Migros / Denner. (PDF, 31 kB) Competition Commission , September 4, 2007, accessed on December 28, 2015 .
  56. ↑ Conditions for the merger Migros / Denner (excerpt). (PDF, 21 kB) Competition Commission , September 4, 2007, accessed on December 28, 2015 .
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  58. ↑ Order of November 30, 2009 regarding investigations in accordance with Article 27 of the Federal Act on Cartels and Other Restraints of Competition of October 6, 1995 (Antitrust Act; SR 251) regarding 22-0349: Gaba. (PDF, 794 kB) Competition Commission , accessed on December 28, 2015 .
  59. ↑ Decision of the Commercial Court of January 10, 2011 (PDF, 364 kB) Commercial Court of the Canton of St. Gallen, September 4, 2007, p. 13 , accessed on December 28, 2015 .
  60. ↑ Nestlé Nespresso SA / Denner AG: Federal court approves Nestlé's complaint in the dispute over coffee capsules. (PDF, 23 kB) Federal Supreme Court, July 28, 2011, archived from the original on December 28, 2015 ; accessed on December 28, 2015 .
  61. ↑ "We have a Robin Hood gene". Swiss consumer portal K-Tipp, September 2012, accessed on December 28, 2015 .
  62. ↑ Sergio Aiolfi and Marie-Astrid Langer: Groundbreaking judgment in the coffee capsule dispute. In: Neue Zürcher Zeitung . May 22, 2013, accessed December 28, 2015 .
  63. ↑ Denner boss Peter Bamert surprisingly leaves the discount chain. In: Handelszeitung . January 27, 2011, accessed May 17, 2016 .
  64. ↑ Norbert Raabe: Denner boss Bamert leaves after only one year. In: Tages-Anzeiger . January 27, 2011, accessed December 28, 2015 .
  65. ↑ Marc Brupbacher: Gaydoul resigns as Denner President. In: Tages-Anzeiger . March 8, 2012, accessed December 28, 2015 .
  66. ↑ Denner: Satellite becomes a partner. In: Balance . September 4, 2014, accessed January 21, 2016 .
  67. ↑ The end of a traditional brand: Denner Reisen is history. In: look . August 28, 2014, accessed October 14, 2017 .