Katjes

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Katjes Fassin GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1950
Seat Emmerich on the Rhine
management Tobias Bachmüller , Bastian Fassin
(managing partners)
Number of employees 500
sales approx. 300 million euros (2010)
Branch Confectionery manufacturer
Website www.katjes.de

The Katjes Fassin GmbH & Co. KG is a confectionery company from Emmerich am Rhein , predominantly licorice and fruit gums produces. Katjes is the third largest manufacturer in the German sugar confectionery market behind Haribo and Storck . Together with its legally independent sister company Katjes International GmbH & Co. KG and Katjesgreenfood GmbH & Co. KG, Katjes Fassin GmbH & Co. KG is part of the Katjes Group. Katjes only sells vegetarian products.

Company history

1910-1950

On November 23, 1910, Josef Langenberg founded a company in 's-Heerenberg in the Netherlands. The purpose of the company was to trade in chemical products such as flycatchers and coloring agents . 1920 was his stepbrother, Xaver Fassin was added as a partner in the company, which now than Langenberg & Co changed its name. After the death of the founder, Fassin continued the company. In 1930 the production began flycatchers, resulting in the company name de NV Chemische Fabriek v / h Langenberg Co. led.

Three Katjes Children (2011)
Yogurt Gums

The production of liquorice was chosen as a winter compensation for the seasonal flycatcher production, as sugar syrup was required as a main component for both products . Fassin, whose ancestors named Fassini came from Sicily, received the recipe from a pharmacist in Catania in 1910 . As a result, production was expanded to include other sugar confectionery such as menthol pearls and peppermint. After taking over molding technology from the plastics industry in the 1930s, the company also produced licorice in the shape of a cat for the first time, the Katjes (Dutch for small cats ), which gave the company its name and its then company logo .

1950-1996

In 1950, Xaver Fassin divided production between his two sons: Helmut Fassin was to continue to manufacture the drawn products in 's-Heerenberg (Langenberg-Fassin BV, since 2005 Fassin BV), Klaus Fassin was to produce the cast products in the neighboring German town of Emmerich. This led to the establishment of the company in its current legal form (Katjes Fassin GmbH & Co. KG). In the Netherlands the company sells a wide range of sweets under the brand name "Katja".

In 1971, Katjes was the first to come up with the idea of ​​making fruit gums with yoghurt (more precisely: skimmed-milk yoghurt powder) and created the yoghurt gums , which are one of the best- selling products in the range today.

One year later, in 1972, today's Katjes International was founded as Fassin Verwaltungs GmbH & Co. Immobilien KG. The Katjes International GmbH & Co. KG , based in Emmerich am Rhein  , together with its legally independent sister company Katjes Fassin GmbH & Co. KG part of Katjes Group, concentrating from 2010 investments of the group in Western Europe (Sperlari, Treets Piast, Dallman, Harlekijntjes, Carambar & Co, Manner).

Since 1988 Katjes has been the first confectionery manufacturer to stop using artificial colors . They were replaced by fruit juices , fruit pulp and coloring fruit and vegetable concentrates.

1996 – today

Villosa Hustelinchen
Ahoy shower effervescent powder woodruff

In 1996 Klaus Fassin brought a non-family manager, Tobias Bachmüller , into the family business as managing director and retired from the management at the age of 65. Bachmüller previously worked as General Manager Suchard at Kraft Jacobs Suchard . He gradually acquired a ten percent stake in Katjes and trimmed the company for growth.

In the following years, growth was achieved both through our own efforts and through the acquisition of German branded goods manufacturers and their brands from the confectionery industry: In 2000, Katjes acquired Villosa , in 2002 Frigeo was bought and in 2003 Glacier Ice from Ragolds followed .

In 2003, Heidi Klum's commitment to Yoghurt Gums TV spots contributed to a 21.4 percent increase in sales. The spot in which she used yoghurt gums as a spacer between her toes to paint her toenails attracted a lot of attention . As a result, 27 million euros were invested in Emmerich to double the capacity.

By 2004, the son of the Katjes founder, Bastian Fassin , had gained experience in other companies ( Roland Berger , Kraft Foods ) after completing his studies and joined Katjes as a managing partner. The areas of responsibility of the company management have been split up so that Bastian Fassin is responsible for product development, production, quality assurance and international business, and Tobias Bachmüller is responsible for marketing, finance and domestic business.

With the license for Granini fruit candies (2005) as the third candy brand, building our own candy factory became interesting. On October 20, 2006, Katjes opened the “first glass candy production in Europe” in Potsdam-Babelsberg after an investment of twelve million euros. Visitors can watch the entire process of candy production from a gallery and shop in the affiliated factory outlet. In January 2007 this concept was named “Place of the Year 2007” by the Germany - Land of Ideas initiative . The previous contract manufacturing of sweets in Finland and Italy was discontinued due to quality problems.

As of autumn 2006, Katjes, as a licensee, also offered Mövenpick chocolate as a premium brand . However, Katjes could not succeed in the chocolate market; Licensor Mövenpick announced Katjes after a year of cooperation.

From 2007 Katjes only used natural aromas in fruit gums instead of nature-identical aromas .

On April 20, 2007, Katjes opened a 70 m² flagship store on the Emmerich Rhine promenade. After a transition period, the previous 120 m² factory outlet in the main factory was closed. Another flagship store was opened in Munich , followed by stores in Aachen and Essen in 2010 . The company now has factory sales in Emmerich and Potsdam.

In November 2010 Katjes took over the majority of Lamy Lutti , a sugar confectionery company with production facilities in Lille , France and Bois-d'Haine , Belgium.

Since 2010 Katjes has been bundling its transports together with the companies Diageo , Leaf , Hitschler and Vidal at the logistics company Fiege . Fiege supplies the food retail trade with the products of all companies involved in the pooling , so that around 30 percent of the truck kilometers and thus also costs and environmental pollution from CO 2 are saved.

Katjes has a large range of vegetarian fruit gums and liquorice and has therefore been the first in the industry to pursue a successful “veggie” strategy for years. The Katjes children were vegetarian right from the start, so in 2010 the company is going back to its roots and focusing on vegetarian products. The green-eared rabbit, a product made from foam sugar and fruit gum, will be launched in 2012 and is the hero product of this vegetarian product line. It is advertised on TV and is becoming a top seller for Katjes. The company gradually adapts all product recipes in the following years. In September 2016, the company became the first German confectionery manufacturer to switch its entire range to vegetarian products. The products are marked as vegetarian with a “Veggie” sticker and bear the official yellow V-Label “Vegetarian” of the European Vegetarian Union. In July 2013, Katjes opened the Katjes café (formerly Café Grün-Ohr ) in the Mitte district of Berlin, the first vegetarian Katjes café, which not only offers coffee but also homemade vegetarian and vegan baked goods.

On August 28, 2015 Katjes is launching the Magic Candy Factory, the world's first food-certified 3D printer for fruit gums, in the company's own Katjes Café Grün-Ohr.

From November 2015 Katjes will take over the Europe-wide marketing and distribution of the WICK cough drops from Procter & Gamble .

Katjes launched a brand campaign across Germany in 2018 to draw attention to the brand's vegetarian range. The “jes! Alles Veggie! ”Attracts a lot of attention and in autumn 2018 won a GWA Effie in gold, an award for the most effective advertising campaigns of the year.

Company data

sales
year Sales
(€ million)
2001 119.1
2002 135.0
2003 163.9
2004 180.1
2005 189.3

The company is 60 percent owned by Bastian Fassin , 30 percent by his father, Klaus Fassin, and 10 percent by Tobias Bachmüller . Bastian Fassin is the designated sole heir of the paternal 30 percent. The managing partners are Tobias Bachmüller and Bastian Fassin.

Xaver Fassin GmbH is the shareholder of Katjes Fassin GmbH & Co. KG with unlimited liability.

The turnover in 2005 was 189.3 million euros. Katjes did not publish any official sales figures after 2005, so only estimates are available. For 2006 these are 200 million euros and for 2010 300 million euros.

In 2006, fruit gums contributed around 60 percent to sales, around 20 percent of sales were generated with sweets and the remaining 20 percent with soda. With a market share of around 9 percent, Katjes was third in the German confectionery industry in 2008.

The company exports to 23 countries worldwide. In addition to various European countries, exports are also made to Australia, South Africa , Singapore and the USA . In 2005 the export share was 14 percent, by 2008 it had grown to 30 percent of sales.

Sugar confectionery is produced at three production locations in Germany: In addition to emmerich (liquorice, fruit gums), products are made in Remshalden (effervescent products) and Potsdam-Babelsberg (sweets).

Katjes is certified according to the International Food Standard and BRC .

The current company logo was introduced in 2007. It is a relaunch of the logo introduced in 2001.

Brands

Logo of glacier ice candies

Katjes is the brand owner of various manufacturer brands , most of which are registered as EU community trademarks, including u. a.

  • Katjes
  • Villosa (with Sallos , Hustelinchen ; since 2000)
  • Frigeo (with Ahoj shower ; since 2002)
  • Glacier ice (since October 31, 2003)
  • Granini fruit candies (licensed brand, since 2005)
  • Heidi’s (USA)
  • Brause Plus fizzy candies (licensed brand, since 2009)
  • Treets (since 2018)
  • Trade brands : In addition to the products sold under its own brands , Katjes also produces under other brand names for trading companies (e.g. some Sweetland products at Aldi ). Private label accounts for less than 15 percent of group sales (as of 2010).

Awards

  • 2006: Katjes honored as "company with vision".
  • 2012: Katjes Grün-Ohr Hase is awarded the Sweetie.
  • 2012: Veggie TV campaign wins the Effie marketing prize for the most effective communication campaign.
  • 2013: Katjes Grün-Ohr Bärchen wins "Bestseller 2013" in the confectionery category. It is the real product innovation with the highest sales in Germany.
  • 2013: Award for Katjes apprentice as the best in the country in the final examination to become a specialist in confectionery technology .
  • 2014: Katjes is the “most popular brand” in Germany and was awarded gold as “Customer Favorite 2014” in the “Sweets / Baked goods” category.
  • 2014: Katjes Biene Maja fruit gum wins Sweetie 2014.
  • 2014/2015: Katjes is named "Superbrand Germany" and, thanks to excellent brand management, is one of the strongest brands in Germany.
  • 2016: Katjes' 3D printer, the Katjes Magic Candy Factory, is honored with the world innovation award in the "Confectionery" category.
  • 2016/2017: Katjes is honored as "Superbrand Germany" for the second time.
  • 2017: Three of the company's products are awarded the Sweetie: Katjes Wolke 7 (Free From), Sallos X-tra Cherry (candies) and Ahoj-Brause-Rings (gummy candy).
  • 2018: Katjes receives a coveted ADC nail in bronze in the PR category for its campaign.
  • 2018: And the Effie goes to ... Katjes wins a renowned golden Effie and is awarded by the General Association of Communication Agencies for one of the most efficient advertising campaigns of the year.
  • 2018/2019: Katjes is once again named "Superbrand Germany" and, thanks to excellent brand management, is one of the strongest brands in Germany.
  • 2019: Katjes is the only industrial company to receive the "Goldener Zuckerhut" award from the Lebensmittel Zeitung, as the confectionery manufacturer is breaking new ground to set nutritional trends. Katjes is also recognized for its sustainable and socially relevant actions
  • Katjes also won the German Marketing Prize in 2019, which honors marketing performance in the areas of sustainability, product development, advertising, communication and sales performance.

advertising

In the past, Katjes relied on testimonials with celebrities in television advertising . The company preferred advertising debutants. This applies to Stefan Raab , Heidi Klum , Nina Hagen , Dana Schweiger and Alexandra Neldel , among others .

For Yoghurt Gums promoted Stefan Raab (1999), Heidi Klum (2000-2008), Tim maltsters (2007), Lena Gercke (2008), Dana Schweiger (2009), Reiner Calmund (2010) and Alexandra Neldel (2010). While the campaign with Heidi Klum was very successful, the spot with Reiner Calmund, for example, was only used briefly.

Other products of the Katjes Group were also advertised with spots : Stefan Raab (1999) advertised Katjes children , Euro fruit gums , Euro liquorice and Super Bear , Heidi Klum and Lena Gercke for Katzenpfötchen , Hape Kerkeling (2004) for Ahoj Brause , Eva Padberg (2005) for Gletschereis , Dana Schweiger (2009) for Tappsy and Yoguberries .

Nina Hagen campaigned in 2008 on city light posters for Ahoj-Brause . In 2010, Katjes also used poster advertising with Ralf Möller for Sallos X-Treme .

Katjes also ran national sports sponsorship from 2003 to 2008 ( German national soccer team for women ). A television commercial for Yoghurt Gums was also produced with the team . From 2010 to the end of 2016, Katjes (or Katjes International) is the personal sponsor of Formula 1 racing driver Nico Hülkenberg , who comes from Emmerich like Katjes .

In 2007 Katjes sponsored an action by the artist Rainer Bonk , in which 1.80 m glass fiber blanks in the form of a Katjes cat could be painted by students or art lovers and then set up across the city center of Emmerich.

In order to circumvent the advertising ban at the Wimbledon Championships 2011, the German tennis player and Katjes testimonial Julia Görges wore a silver necklace with the Katjes company logo in the first few rounds. This caused a stir and the tournament officials banned her from wearing the jewelry for the rest of the tournament.

From around 2012, Katjes will no longer use celebrity testimonials in its TV spots, but will advertise the product “Green-Ear Bunny” for the Katjes brand, for example with a nibbling actress and a tame rabbit.

From the beginning of 2018, the Katjes brand will use a brand campaign instead of product advertising and advertise on TV, OOH and online with its brand promise “jes! Everything veggie! ”At the beginning of 2019, the pink campaign and the brand promise will be extended with a new motif and an emotional message. "The spot statement 'Every life is valuable' relates on the one hand to the young woman's love for a three-legged dog, on the other hand it also stands for the careful use of nutrition." The problem with factory farming in milk production was also discussed in 2019 in an advertisement for chocolate made from oat milk . There were numerous complaints and Katjes was asked to comment by the German Advertising Council . After the company's statement, the German Advertising Council came to the conclusion that the campaign was not objectionable.

Katjes vs. Haribo

There have been and continue to be numerous legal disputes between Katjes and its strong-selling competitor Haribo. Each company won about half of the cases. Some of these trials have received wide media coverage.

  • A lawsuit against Haribos Katjes was established in April 2004 by the Civil Chamber of the District Court of Dusseldorf ruled in favor of Katjes. Haribo had tried to have Katjes delete the Yoghurt-Gums brand . A comparable product was to be brought onto the market under a similar name. However, the judges decided that Katjes had registered the trademark and used it for years and that it was therefore not justified to expire.
  • In 2009 the Düsseldorf Higher Regional Court ruled against Haribo. The company was no longer allowed to print a picture of a child or its slogan “Haribo makes children happy” on adult liquorice packaging. Katjes had obtained an injunction due to unfair competition, which Haribo had contradicted.

literature

  • Katjes Fassin GmbH & Co. KG (ed.): Powder box . Katjes employee newspaper, Katjes, Emmerich 1993–

media

Trivia

  • Long before the first licorice cat production at Katjes, there was a manufacturer in Groningen called N (athan) Kater , who advertised their licorice under the name Katjes-Drop from 1882 to 1907 . Apparently the design of the cat was so popular that it was copied by other producers in the Netherlands. This was probably to the great chagrin of the inventor, who in his advertisements strongly advised against consuming the imitated products.
  • Today's main shareholder Bastian Fassin is said to have made a collage at the age of nine with the notation “Katjes, jes, jes, jes” and “Haribo, no, no, no”.

Web links

Commons : Katjes  - collection of images, videos and audio files

Individual evidence

  1. ↑ Katjes Fassin: Profile of Tobias Bachmüller. Retrieved March 11, 2020 .
  2. ↑ Katjes Fassin: Bastian Fassin profile. Retrieved March 11, 2020 .
  3. ↑ Nolco Oosterhagen: L & Co: een historically overzicht van een bijna honderdjarige , in: Perfinpost No. 88, February 2009, Perfinclub Nederland, PDF file, 371 kB, accessed on November 29, 2010 (nl)
  4. ↑ a b c Fascini: 100 years of fascination. Retrieved June 20, 2017 .
  5. ↑ katjes in the online dictionary Van Dale , accessed June 11, 2020 (Dutch)
  6. ↑ Yoghurt gums: vegetarian pleasure - Katjes - liquorice & fruit gums. Retrieved June 20, 2017 .
  7. ↑ FAQ - Answers about Katjes and our products - Katjes - Liquorice & Fruit Gums. Retrieved June 20, 2017 .
  8. ↑ Katjes International GmbH & Co. KG - Portfolio . In: Katjes International GmbH & Co. KG . ( katjes-international.de [accessed on April 2, 2019]).
  9. ^ German Standards: Brands of the Century, edited by Florian Langenscheidt, p. 274 Online
  10. ↑ WDRWunderschönes NRW culinary: The most delicious addresses in the country from A to Z, p. 75 Online
  11. ↑ Family business: Katjes. The interim solution as a long-running Süddeutsche Zeitung , August 6, 2009, accessed on November 29, 2010
  12. ↑ We at Katjes - Katjes - Licorice & Fruit Gums. Retrieved June 20, 2017 .
  13. ↑ Katjes: Vernascht Die Zeit, January 15, 2004, accessed on November 29, 2010
  14. ↑ a b c d Katjes equips works on Lebensmittel Zeitung, February 12, 2009, accessed on November 29, 2010
  15. ↑ Katrin Starke: Katjes - the glass candy machine from Potsdam . ( Morgenpost.de [accessed June 20, 2017]).
  16. ↑ Katjes Bonbon GmbH & Co. KG | Land of Ideas | Germany. Retrieved June 20, 2017 .
  17. ↑ Butter wins budget for Mövenpick Schokolade horizont.net, March 6, 2006, accessed on November 29, 2010
  18. ↑ Mövenpick changes to Halloren Lebensmittel Zeitung , January 28, 2008, accessed on November 29, 2010
  19. ↑ a b Katzenjammer at Katjes Capital , September 9, 2010, accessed on November 29, 2010
  20. ↑ a b Birgit Dengel: Katjes uses aromas for marketing ( Memento from July 8, 2007 in the Internet Archive ) Financial Times Deutschland , January 29, 2007 (via Katjes press review)
  21. ↑ Katjes outlet store opened in Emmerich ( Memento from July 1, 2007 in the Internet Archive ) Press release, Katjes
  22. ↑ Katjes: Naschen in Aachen press release, Katjes (via openPR), November 11, 2010, accessed on November 29, 2010
  23. ↑ Katjes: New Shop in Essen press release, Katjes (via openPR), November 9, 2010, accessed on November 29, 2010
  24. ↑ Press release from Katjes Fassin GmbH & Co. KG dated November 9, 2010 , accessed on December 27, 2018
  25. ↑ Pooling saves CO2 and costs , Lebensmittel Zeitung, September 9, 2010, accessed on November 29, 2010
  26. ↑ Now snack with a 100 percent clear conscience - Katjes makes it possible - food-monitor . In: food monitor . September 19, 2016 ( food-monitor.de [accessed June 20, 2017]). Nibble now with a 100 percent clear conscience - Katjes makes it possible - food-monitor ( Memento from February 5, 2018 in the Internet Archive )
  27. ↑ Katjes children: delicious hard liquorice & vegetarian enjoyment - Katjes - liquorice & fruit gums. Retrieved June 20, 2017 .
  28. ↑ Confectionery manufacturer Katjes is now 100 percent "veggie" . ( nrz.de [accessed June 20, 2017]).
  29. ↑ RP ONLINE: Emmerich: Katjes brings vegetarian rabbits to the market. Retrieved June 20, 2017 .
  30. ↑ perspektiven-mittelstand.de, perspektiven Mittelstand, partner of the Perspektive Mittelstand, media partner of the Perspektive Mittelstand: Katjes Grün-Ohr Hase wins Sweetie 2012 and is on everyone's lips - press release from January 14, 2013. Retrieved June 20, 2017 .
  31. ↑ a b Katjes Veggie Grün-Ohr Hase TV spot 2013 - YouTube. January 18, 2014, archived from the original on January 18, 2014 ; Retrieved June 20, 2017 .
  32. ↑ FAQ - Answers about Katjes and our products - Katjes - Liquorice & Fruit Gums. Retrieved June 20, 2017 .
  33. ↑ Now snack with a 100 percent clear conscience - Katjes makes it possible - food-monitor . In: food monitor . September 19, 2016 ( food-monitor.de [accessed June 20, 2017]). Nibble now with a 100 percent clear conscience - Katjes makes it possible - food-monitor ( Memento from February 5, 2018 in the Internet Archive )
  34. ↑ DerWesten - derwesten.de: The confectionery manufacturer Katjes is now 100 percent "veggie" . ( derwesten.de [accessed on May 19, 2017]).
  35. ↑ The European V-Label ›V-Label. Retrieved June 20, 2017 .
  36. ^ Café Grün-Ohr ( memento from February 9, 2015 in the Internet Archive ), Katjes website, accessed on February 10, 2015
  37. ↑ A Vegan In Berlin . In: The Green V . October 10, 2015 ( thegreenv.com [accessed June 20, 2017]). A Vegan In Berlin ( Memento from February 5, 2018 in the Internet Archive )
  38. ↑ Katjes successfully launches the world's first 3D printer for fruit gums ( Memento from September 30, 2015 in the Internet Archive ). food-monitor.de, accessed on September 28, 2015
  39. ↑ Katjes Fassin takes over the European-wide marketing of Wick sweets . Sweet Global Network of September 3, 2015 (login required), accessed September 28, 2015
  40. ↑ #achtemaldrauf - Katjes says "jes!" to “Alles Veggie” - Katjes - Liquorice & Fruit Gums. Retrieved April 2, 2019 .
  41. ↑ Katjes wins Effie Gold for “jes! Everything veggie! “- Campaign - Katjes - Licorice & Fruit Gums. Retrieved April 2, 2019 .
  42. ↑ a b c development ( Memento from February 9, 2005 in the Internet Archive ) Katjes
  43. ↑ The seducer of those with a sweet tooth, Die Zeit , February 8, 2007, p. 32, accessed on November 29, 2010
  44. ↑ Xaver Fassin GmbH, Emmerich, annual financial statements for the business year from January 1, 2008 to December 31, 2008, in: Electronic Federal Gazette , accessed on November 29, 2010
  45. ↑ Michael Witt: Sweet tooth, licorice rasper . In: Die Rheinpfalz , August 12, 2007, p. 19
  46. ↑ a b c Archived copy ( memento of April 17, 2015 in the Internet Archive ) Issue 5/10 Bastian Fassin and Tobias Bachmüller, Katjes Fassin GmbH & Co. KG The family entrepreneur , PDF file, 356 kB, accessed on April 16, 2015
  47. ↑ Michaela Schellner: The kitten aims high Cash Handelsmagazin, April 30, 2010, accessed on November 29, 2010
  48. ↑ Imprint Smile Factory, accessed on November 29, 2010
  49. ↑ Archived copy ( memento of February 2, 2014 in the Internet Archive ) Handelsblatt, accessed on April 16, 2014
  50. ↑ Archived copy ( memento of April 16, 2014 in the Internet Archive ) Rundschau für den Lebensmittelhandel, accessed on April 16, 2014
  51. ^ [1] Branded Articles, accessed on April 16, 2014
  52. ↑ Archived copy ( memento of April 9, 2014 in the Internet Archive ) Rundschau für den Lebensmittelhandel, accessed on April 16, 2014
  53. ↑ [2] The West, accessed on April 16, 2014
  54. ↑ Archived copy ( memento of April 16, 2014 in the Internet Archive ) Rundschau für den Lebensmittelhandel, accessed on April 16, 2014
  55. ↑ Archived copy ( memento of April 24, 2016 in the Internet Archive ) Rundschau für den Lebensmittelhandel, accessed on April 16, 2014
  56. ↑ Archived copy ( memento of February 10, 2015 in the Internet Archive ) Superbrands Katjes, accessed on February 10, 2015
  57. ↑ Katjes Magic Candy Factory wins world food innovation award - food monitor . In: food monitor . March 4, 2016 ( food-monitor.de [accessed June 20, 2017]). Katjes Magic Candy Factory wins World Food Innovation Award - food-monitor ( Memento from March 8, 2016 in the Internet Archive )
  58. ↑ Katjes from Emmerich became Superbrand 2016/2017. Retrieved May 19, 2017 .
  59. ↑ Katjes: Katjes is "Superbrand Germany 2016/2017"! April 18, 2017. Retrieved June 20, 2017 .
  60. ↑ numrich: These are the winners of the Sweetie Awards 2017 from the Rundschau for the grocery trade. In: Naschkater. April 29, 2017. Retrieved June 20, 2017 .
  61. ↑ ADC winner gallery. Accessed January 31, 2019 .
  62. ↑ General Association of Communication Agencies GWA e.V. www.gwa.de: GWA - Winner 2018. Accessed on January 31, 2019 .
  63. ↑ Superbrands Germany - Superbrands Germany. Archived from the original on March 1, 2016 ; accessed on January 31, 2019 .
  64. ^ Golden Sugar Loaf goes to Edeka Rhein-Ruhr, Katjes Fassin, Rewe Dieter Schneider and Gerhard Drexel. November 8, 2019, accessed February 12, 2020 .
  65. ↑ Henning Eberhardt: Katjes wins the German Marketing Prize 2019 ›absatzwirtschaft. Retrieved February 13, 2020 .
  66. ↑ Eggert Group brings Nina Hagen and Ahoj-Brause together horizont.net, April 18, 2008, accessed on November 29, 2010
  67. ↑ Ralf Möller will be the new Katjes face horizont.net, November 19, 2009, accessed on November 29, 2010
  68. ↑ Katjes first main sponsor of the women's national team of the German Football Association , November 14, 2003, accessed on November 29, 2010
  69. ↑ Advertising: Sponsors discover the women's soccer star , January 23, 2004, accessed on November 29, 2010
  70. ↑ Markus Juchem: ALNO is the new main sponsor of the women's national soccer team ( Memento from October 20, 2008 in the Internet Archive ), Womensoccer.de, September 16, 2008, accessed on November 29, 2010
  71. ↑ Markus Miksch: Hülkenberg is now riding with a sweet helmet sponsor . Motorsport-Total, August 10, 2010, accessed on September 28, 2010.
  72. ↑ Nico Hulkenberg. Retrieved June 20, 2017 .
  73. ^ Cats for Emmerich ( Memento from October 12, 2010 in the Internet Archive ) Rheinische Post , April 25, 2007, accessed on November 29, 2010
  74. ↑ #achtemaldrauf - Katjes says "jes!" To "Alles Veggie" - Katjes - liquorice & fruit gums. Accessed January 31, 2019 .
  75. ↑ "Jes! - It's all veggie! “: This is how Katjes and Antoni Jellyhouse are continuing the Effie award-winning campaign. Accessed January 31, 2019 .
  76. ↑ Advertise & Sell: The new Katjes spot | W&V. Accessed January 31, 2019 .
  77. ↑ https://www.presseportal.de/pm/30621/4408290
  78. ↑ Advertising advice gives Katjes right. October 31, 2019, accessed February 13, 2020 .
  79. ↑ Fruit gums in court. Katjes eats Haribo , Süddeutsche Zeitung, April 14, 2004, accessed on November 29, 2010
  80. ↑ Katharina Rüth: Court forbids children's picture on liquorice bags from Haribo Neue Rhein Zeitung, June 9, 2009, accessed on November 29, 2010
  81. ^ Judgment I-20 U 11/09 20th civil senate, Düsseldorf Higher Regional Court, July 30, 2009, accessed on November 29, 2010
  82. ↑ Fruit gum process. Haribo wins against Katjes Spiegel Online , January 29, 2009, accessed on November 29, 2010
  83. ↑ KATJESDROP - "WACHT U VOOR WAARDELOOZE NAMAAKSELS" ( Memento from July 10, 2012 in the web archive archive.today ) Gelkinghe Blog, Harry Perton, Groningen, 2010 (nl)