State Hofbräuhaus

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State Hofbräuhaus in Munich

logo
legal form State enterprise
founding 1589 as a ducal brewery, state-owned since September 22, 1939
Seat Muenchen Small City Coat of Arms.svg Munich-Riem
management Michael Möller
Number of employees 131 (2017)
sales EUR 49 million (2017)
Branch Brewery , franchisor
Website www.hofbraeu-muenchen.de

Brewery in Riem

The brewery Staatliches Hofbräuhaus in Munich (also: Hofbräu Munich ) is a state enterprise (commercial enterprise ) of the Free State of Bavaria with its seat in Munich - Riem (Hofbräuallee 1). The highest supervisory authority is the Bavarian State Ministry of Finance and Home .

The range brewery produces top- and bottom-fermented beers , which are sold under the Hofbräu München umbrella brand . The State Hofbräuhaus produced 332,841 hl of beer in 2014.

The company is also the owner of large catering facilities such as the “ Hofbräuhaus am Platzl ”, the “ Hofbräukeller ”, the “Bachmaier Hofbräu”, the “Hofbräu Obermenzing”, the “Alten Wirt” in Moosach , the Harlachinger Jagdschlössl, all in Munich , and the Seehof in Herrsching and the Münchner Hofbräu in Coburg , all of which are leased. As one of six breweries, the Staatliches Hofbräuhaus also serves its beer at the Munich Oktoberfest . The Hofbräu festival tent is one of the largest at the Oktoberfest and is also leased. As a franchisor , the State Hofbräuhaus in Munich aims to establish Hofbräuhaus worldwide.

history

Royal Hofbräuhaus - Munich, 1903

Establishment of the Hofbräuhaus at the Alter Hof

Duke Wilhelm V arranged for the establishment of his own brewery, the Hofbräuhaus. Preparations for this were in full swing in 1589: at the beginning of September Heimeran Pongratz, previously employed in the Benedictine monastery of Geisenfeld in the Hallertau , was hired as the first master brewer of the Hofbräuhaus. On September 27, the court chamber submitted the official building application to Duke Wilhelm. In the spring of 1591, the construction work in the hen house and bath house of the " Old Court " was completed. The ducal court in Munich could from now on be supplied with its own brown beer , having previously had it supplied from Einbeck .

From October 1602 the first attempts at brewing wheat beer were made in Munich . First, the brown beer was brewed alternately day and night in the premises of the old Hofbräuhaus at the Alter Hof. Due to the rapid success, a new building for a white brewery soon became necessary. In January 1607, construction work began in the Graggenau on the square that was later to be called " Am Platzl ". As early as 1661–1665 the White Hofbräuhaus had to be rebuilt and expanded. Another privilege that was granted exclusively to the Hofbräuhaus and that Maximilian in turn secured a lucrative source of income was the bock beer . Master brewer Elias Pichler brewed the first Munich bock beer in the Hofbräuhaus in 1614. Pichler was recruited from Einbeck specifically to brew a beer with a high original gravity that was reminiscent of the taste of Einbeck beer. Until 1818 it was the sole prerogative of the Hofbräuhaus to brew bock beer.

Kingdom of Bavaria

Trademark 1879: HB with crown

In 1806 Bavaria became a kingdom and the Hofbräuhaus became the “Königliches Hofbräuhaus”. From 1802 onwards, almost exclusively brown beer was brewed in the Hofbräuhaus. In 1808, due to lack of space, the brown beer brewery moved from the Alter Hof to the larger rooms of the White Hofbräuhaus on Platzl.

At the beginning of the 19th century, more and more guests came to the Hofbräuhaus, which was a thorn in the side of the city brewers and Munich hosts. In 1815 there was even a lawsuit against it. In 1828 King Ludwig I ordered the so-called “Minuto-Wear” in order to introduce “ Gastung ” in the Hofbräuhaus himself. This allowed catering in the Hofbräuhaus and today's Hofbräuhaus began in 1828. Ludwig abdicated in the revolutionary year of 1848 and handed the throne over to his son Maximilian. Maximilian II was still confronted with complaints from Munich private breweries and landlords about the successful Hofbräuhaus. For a short time, the king thought about privatizing the Hofbräuhaus, which, however, provoked a storm of indignation among the people. Maximilian II decided to sell the Hofbräuhaus to the Bavarian state.

Under Ludwig II , the brewery director Johann Nepomuk Staubwasser registered the Hofbräu trademark HB with crown at the Munich Regional Court in 1879 . Shortly thereafter, the registration with the Imperial Patent Office in Berlin took place "solely for the company Königliches Hofbräuhaus Munich". At the end of the 19th century, the Hofbräuhaus became cramped. The restaurant and the brewery shared the already cramped conditions. Prince Regent Luitpold of Bavaria decided in 1893 to outsource the brewery and relocate it to Innere Wiener Strasse in the Haidhausen district . On August 10, 1896, the first beer brew could be prepared in the new brewery, the Hofbräukeller . There were other plans for the Hofbräuhaus am Platzl. The young Chemnitz architect Max Littmann was selected by the royal building authorities to make the Hofbräuhaus larger, brighter and more modern as a beer palace. After a year of renovation and new building work, the new Hofbräuhaus in neo -Renaissance style was officially opened on September 22, 1897. It has retained its external shape designed by Max Littmann to this day.

First and Second World War

Difficult years began for the Hofbräuhaus with the First World War (1914–1918). The difficult economic situation, the export ban and the allocation of grain and coal led to a dramatic decline in sales. In 1918, the Wittelsbach monarchy was deposed as part of the November Revolution . On November 8, 1918, Kurt Eisner , writer and journalist, founding member of the USPD (Independent Social Democratic Party of Germany) proclaimed Bavaria a free state . On Palm Sunday, April 13, 1919, in the ballroom of the Hofbräuhaus, works councils and soldiers' councils proclaimed the Communist Republic . Almost a year later, on February 24, 1920, the German Workers 'Party (DAP) , also in the ballroom of the Hofbräuhaus, was renamed the NSDAP (National Socialist German Workers' Party) . At the same time the new party program was announced. The then still unknown Adolf Hitler appeared as a speaker that evening. Immediately after Hitler came to power, the National Socialists began to commemorate the founding of the party every February 24th from 1934 and to celebrate the anniversary in the Hofbräuhaus. The Hofbräuhaus served as a motif for the painter Hitler in the years before the First World War. Here he also found buyers for his paintings. On November 4, 1921, the so-called "baptism of fire of the SA" took place in the Hofbräuhaus. The Sturmabteilung (SA) met socialist workers in the ballroom who tried to blow up the meeting. There was a battle in the hall with injuries on both sides. On February 25, 1939, the Führer’s secretary Martin Bormann wrote to the Bavarian Prime Minister Ludwig Siebert that the Führer Adolf Hitler had ordered that the Hofbräuhaus would no longer be allowed to use the addition “royal”. Rather, the official name should in future be “Das Hofbräuhaus zu München”. The Hofbräuhaus was actually renamed, but in "State Hofbräuhaus".

During the Second World War from 1939 to 1945, the Hofbräuhaus was almost completely destroyed by air raids . The first bombs fell on the night of April 25, 1944, followed by three more air raids. The operation was continued in the ruin. The brewery on Innere Wiener Straße was also the target of the bombing raids. 60 percent of the breweries were destroyed.

New beginning and rebuilding

Hofbräuhaus am Platzl

In autumn 1945 Valentin Emmert became the first landlord to take over the ruins of the Hofbräuhaus after the war. As a makeshift he patched up the destroyed rooms again so that the catering business could be maintained. Initially, there was Dünnbier against the presentation of bread stamps, but already in 1948, before the currency reform , the first carnival party was celebrated in the Hofbräuhaus with prominent guests, including Theodor Heuss , who was to become the first President of the newly founded Federal Republic of Germany in 1949 . In the 1950s, the reconstruction of the Hofbräuhaus building began. The renovation of the ballroom was finished in time for the 800th anniversary of Munich and the tapping of the Maibock could be celebrated in front of 2000 invited guests. It took until 1965 for the entire Hofbräuhaus to be rebuilt. The first Oktoberfest after the Second World War could also take place in 1949. 1950 was a milestone in the history of the Oktoberfest, because for the first time the mayor of Munich, Thomas Wimmer , officially opened the Oktoberfest with the legendary "O'zapft is" by tapping the first barrel in the Schottenhamel tent . In 1950 and 1951, Stein mugs and Oktoberfest beer from Hofbräu Munich were tapped. During these years, the Schottenhamel family could not agree on the beer price with the Spaten brewery and quickly obtained the required amount of beer from the Hofbräu. From 1952 Hofbräu was also represented at the Oktoberfest with its own marquee. For the year of the Olympic Summer Games in Munich in 1972, the new Hofbräu festival tent was presented at the Oktoberfest , which was then the largest festival hall at the Wiesn . With a length of 82 meters and a width of 62 meters, it covered an area of ​​5,084 square meters, to which a little more than 2,000 square meters of beer garden were added. It offered space for almost 10,000 Oktoberfest visitors.

The modern brewery

In the 1980s, Hofbräu beer had been brewed in the brewery at Hofbräukeller on Innere Wiener Strasse in Haidhausen for almost a hundred years . But it also became clear that the brewery's premises had become too small and no longer met the technical requirements for a modern brewery. The Free State had been planning to move the brewery to the outskirts since the early 1980s. In 1987/88 the new operation of the State Hofbräuhaus was established in Munich-Riem. Just in time, because a severe fire on April 6, 1987 in the malthouse of the Hofbräukeller made it necessary to move quickly to the shell.

On November 23, 1988, the inauguration of the 76 million mark expensive new building took place. A deep well for brewing water, optimal transport links to rail and road as well as state-of-the-art machine equipment made the Hofbräuhaus brewery, which is designed for an annual capacity of 250,000 hectoliters, one of the most modern breweries in Europe. In order to be able to satisfy the increasing demand at home and abroad, the brewery had to be expanded just seven years after its construction: In August 1995, four new storage tanks with a total capacity of 6,720 hectoliters were added to the 51 existing storage tanks.

On September 1, 2000, there was a change in management. Michael Möller replaced Albert Riedl as director of the State Hofbräuhaus. In 2001 Hofbräu Munich was certified according to the EC Eco Audit Regulation ( EMAS ). In 2003 the company joined the Bavarian Environment Pact . In 2007 Hofbräu München celebrated 400 years of beer tradition in the Hofbräuhaus am Platzl . In 1607 the Hofbräuhaus was built in what was then Graggenau as a white brewery on the site that is now called Platzl. For this 400-year birthday, the then Bavarian State Minister of Finance, Kurt Faltlhauser , symbolically presented the figurine of the brewing assistant Julius, who stood on the north gable of the famous Hofbräuhaus bay window until the end of the Second World War and was destroyed by the bombing at the end of the Second World War . In 2008, on Munich's 850th birthday, the statue of the brewing assistant Julius, named after its creator, the sculptor Julius Jordan (1864–1907), returned to its old place after 60 years. With a height of 2.60 meters and a shining bronze tone, it is easy to see from afar and brings a piece of Munich history back to life. In 2011, the brewery was expanded by eight new tanks in the fermentation and storage cellar and the brewing capacity was increased by an additional 90,000 hectoliters.

In 2013, the largest construction project to date began on the brewery site in Munich Riem with the construction of a new logistics center.

The trademark of the State Hofbräuhaus "HB mit Krone" comes from the time of the Kingdom of Bavaria , when the Hofbräuhaus operated under the name "Königliches Hofbräuhaus". "HB with crown" is the brewery's corporate logo to this day and has been continuously developed over the decades. Court brewers were already known in Europe in the 19th century and were even exported to America . Other breweries tried to imitate this success and used the trademark of the “Royal Hofbräuhaus Munich”. These plagiarisms were over when the successful signet was first registered with the Munich Regional Court in 1879 and shortly afterwards with the Imperial Patent Office in Berlin . From this point in time, the trademark, consisting of a crown and the letters "H" and "B", was declared a trademark .

Products

The State Hofbräuhaus offers top- and bottom-fermented beers under the Hofbräu München umbrella brand . The eight main brands include the bottom-fermented beers Hofbräu Original, Hofbräu Dunkel and the seasonal specialties Hofbräu Maibock, Münchner Sommer naturtrüb, Hofbräu Oktoberfestbier and Hofbräu Festbier as well as the top-fermented beers Münchner Weisse and Hofbräu Schwarze Weisse. The brewery's sales focus is 82 percent on bottom-fermented varieties. With a good 50 percent of sales, Hofbräu Original is the best-selling beer in the range.

Hofbräu München beers are sold throughout Germany and sold in specialist beverage shops. The supply of gastronomy continues to be of great importance, for its own varieties such as Hofbräu Doppelbock, Hofbräu Winterzwickel, Hofbräu Kristall Weisse, Hofbräu Weisse light, Hofbräu Weisse alcohol-free, Hofbräu alcohol-free and HB Pure are brewed. HB Pure is a special light for the trendy gastronomy and is offered in Munich in the Muffathalle and in the Kultfabrik .

Once a year Hofbräu München brews a craft beer for the Munich beer fair "Braukunst Live" . In 2012 it was the double-hopped Hallodri, in 2013 the ice-cold hopped Hallodri, in 2014 the double-hopped Hallodri again and in 2015 the five-times-hopped Hallodri.

In Germany, the beers from Hofbräu München exclusively in are returnable containers sold: returnable box 20 × 0.5 × 0.33 l and 24 l as well as in barrel l to 30 l and 50 and party keg 30 l. Tanks are used for large quantities. 50 l and 100 l wooden barrels are provided exclusively for delivery to the “Oide Wiesn” at the Oktoberfest. One-way containers such as the one-way carton 20 × 0.5 l and the 6-pack with 0.33 l are only used for export . The majority of export beers are delivered in kegs.

International activities

Foreign business is becoming increasingly important for the brewery. The foreign sales ratio has increased steadily in recent years: in 2012 it was 46 percent, in 2013 it was 48.3 percent and in 2014 it was 51 percent. In 2013 165,842 hectoliters of beer were exported and in 2014 around 182,000 hectoliters, which corresponds to an increase in sales of around 10 percent. When it comes to internationalization, the Hofbräuhaus benefits from the high level of awareness of the brand, which was mainly created through the connection between Hofbräu München beer, Hofbräuhaus am Platzl and Oktoberfest . The international business has three pillars: direct export , license and franchise business . Hofbräu München exports its beers to over 40 countries worldwide. The currently most important export markets are Italy , the USA , Russia , China , Hungary and Australia . In contrast to sales throughout Germany, non-returnable containers are also used for export. Most of the beers for export are delivered in returnable kegs.

Hofbräu München beer is brewed under license in China, Hungary and the USA. In Hungary, the Dreher Sörgyárak Rt. Brewery in Budapest is a licensee. Hofbräu München has been partnering with Yanjing-Bier in the east Chinese province of Shandong since 1993, which is now one of the three largest breweries in China. The licensed beer is brewed according to the Hofbräu Munich quality specifications and the purity law. In the USA, the Hofbräuhausers, which have an integrated brewpub, are also licensees.

The brewery has been exporting the Hofbräuhaus concept as part of a franchise business since the 1990s. There was already a Hofbräuhaus in New York in 1902, but it fell victim to Prohibition in 1923 . With the opening of the Hofbräuhaus Dubai in 1999, the success story of today's franchise business began. In 2003 the brewery made another leap to the USA with the establishment of the Hofbräuhaus Newport near Cincinnati. Only correspondingly large objects that adhere to the specifications for typical Munich large-scale catering are allowed to call themselves “Hofbräuhaus”; smaller ones have names such as Hofbräu Beerhall Miami and Hofbräu Beergarden Panama City Beach, which opened in 2007 and 2008 respectively. There are franchise partners of this kind in Europe too: Hofbräu zum Lindwurm was opened in Klagenfurt in 2012 , Hofbräu zum Rathaus in Vienna in 2014 and Hofbräu to Frauenkirche in Dresden in 2015. The brewery currently has eleven Hofbräuhaus breweries on three continents with the Hofbräuhaus am Platzl in Munich .

History of internationalization

In 1987 the first license for court brewers was awarded to the southern English brewery Hall & Woodhouse. In 1989 the Finnish brewery Olvi Oy was added, in 1993 the Hungarian brewery Kanizsa, which was taken over by the South African Breweries (SAB) in 1994 . Hofbräu München found another partner in 1994 in the Bavarian sister province of Shandong in China with the Laizhou brewery. In 1988 , the first Hofbräuhaus restaurant licensed by Hofbräu München opened in Tokyo , Japan . In 1995 another Hofbräuhaus was built in Rattenberg, Austria. In 1996 at the airport in Bangkok in Thailand opened a HB-site brewery. With the opening of the Hofbräuhaus Dubai in 1999, the success story of today's franchise business began. In 2003 the brewery made the leap to the USA with the establishment of the Hofbräuhaus Newport in Kentucky . Also in 2003 Hofbräu München gained a foothold in China with the Hofbräuhaus Jiangyin near Shanghai . The Hofbräuhaus Las Vegas followed in 2004, the Hofbräuhaus Seoul in 2006 , the Hofbräuhaus Shanghai in Pudong in 2007 , the Hofbräuhaus Pittsburgh in 2009 and the Hofbräuhaus Chicago in 2013. A Hofbräuhaus in the USA was last opened in 2015 in Saint Petersburg, Florida.

Hofbräuhhäuser International

As a brewery of the Free State of Bavaria, the State Hofbräuhaus must not take any risks when investing in Hofbräuhaus abroad. In the franchise business of the Hofbräuhaus concept, all costs are borne by the investor on site plus the license fees for the use of the brand name. A manual regulates all of the requirements that are needed to open a Hofbräuhaus - from the location, size, architecture, to the furnishings, menu and music. But that doesn't mean that all international Hofbräuhhäuser are exact copies of the Munich original. The world's only replica of the Hofbräuhaus am Platzl is in Las Vegas . All material from roof tiles to chairs was imported from Germany.

Hofbräuhhäuser with opening year:

Further court breweries are currently being planned in St. Petersburg , Russia, and St. Louis , USA, and will soon open. The supply of beer to the Hofbräu houses is different: all Hofbräu houses with the exception of Las Vegas, St. Petersburg (USA) and Dubai have their own brewpubs in which they can brew the Hofbräu Original, Hofbräu Dunkel and Münchner Weisse varieties themselves under license. Seasonal beers such as Hofbräu Maibock and Hofbräu Oktoberfestbier are imported from Munich by sea.

environmental Protection

The brewery has been validated according to EMAS since 2001 . Since April 2003 it has been a member of the Bavarian Environment Pact . Since 2009, the operating facilities have been getting their electricity exclusively from green electricity from Stadtwerke München , which is generated from renewable energies such as wind , water, photovoltaics and biomass .

Since 2012, the reusable box for Germany-wide sales of beers is recycled - PET produced.

literature

  • Heinrich Letzing: Royal Bavarian beer. The history of beer under the Wittelsbach family in Bavaria. Augsburg 2000
  • Heinrich Letzing: The history of the beer brewing of the Wittelsbacher. The establishment of the Hofbräuhaus Munich and the emergence of the ducal wheat beer monopoly in the dispute with the state estates up to the state parliament of 1612 as well as the basics of beer compulsory. Studies on the state budget, administrative practice, economic, social and agricultural history of old Bavaria. Augsburg 1995

Web links

Commons : Staatliches Hofbräuhaus  - Collection of images, videos and audio files

Individual evidence

  1. a b c Participation Report of the Free State of Bavaria 2018. Accessed on February 21, 2019 .
  2. Altenbockum, Annette von: Das Münchner Hofbräuhaus: Das Wirtshaus, Das Bier and other beliefs , Munich 2008, pp. 16-18.
  3. ^ Association of Munich Breweries e. V. (Ed.): The Munich Purity Law of 1487, Festschrift for the 500th anniversary, Munich 1987, pp. 46, 93.
  4. ^ Altenbockum, Annette von: Das Münchner Hofbräuhaus: Das Wirtshaus, the beer and other beliefs, Munich 2008, pp. 21-23.
  5. ^ Gattinger, Karl: Beer and sovereignty. The white beer monopoly of the Wittelsbachers under Maximilian I of Bavaria 1598–1651, Munich 2007, pp. 61–70.
  6. Kirchner, Bernd HD (Ed.): The Hofbräuhaus am Platzl in Munich: 1897–1997: 100 years in its world-famous form today, Pöcking / Starnberg 1997, p. 23.
  7. Landeshauptstadt München (Ed.): 175 Years of Oktoberfest 1810–1985, Festschrift, Munich 1985, pp. 11–13.
  8. Altenbockum, Annette von: Das Münchner Hofbräuhaus: Das Wirtshaus, the beer and other beliefs , Munich 2008, pp. 24–33.
  9. Dering, Florian & Eymold, Ursula (eds.): The Oktoberfest 1810–2010. Official Festschrift of the City of Munich, Munich 2010, pp. 16–22.
  10. Bernd HD Kirchner (ed.): The Hofbräuhaus am Platzl in Munich: 1897–1997: 100 years in its world-famous form today, Pöcking / Starnberg 1997, pp. 26–32.
  11. Altenbockum, Annette von: Das Münchner Hofbräuhaus: Das Wirtshaus, the beer and other beliefs, Munich 2008, pp. 34–35.
  12. ^ Bauer, Richard; Hockerts, Hans Günter; Schütz, Brigitte; Till, Wolfgang and Ziegler, Walter (ed.): Munich - the capital of movement. Bavaria's metropolis and National Socialism , Munich 2002, p. 12.
  13. Stattreisen München (ed.): Walks into Munich's past. 18 tours for connoisseurs , Cadolzburg 2013, p. 47.
  14. Weyerer, Benedikt: Munich 1919–1933. City tours on political history , Munich 1993, p. 100f.
  15. ^ Letter from Martin Bormann dated February 25, 1939 to Prime Minister Ludwig Siebert: Bayerisches Hauptstaatsarchiv, MF (Ministry of Finance) 70360
  16. Altenbockum, Annette von: Das Münchner Hofbräuhaus: Das Wirtshaus, the beer and other beliefs, Munich 2008, p. 37.
  17. Dering, Florian & Eymold, Ursula (eds.): The Oktoberfest 1810–2010. Official Festschrift of the City of Munich, Munich 2010, pp. 13, 179.
  18. Steffen Armbruster: Munich: Secret about mysterious hole in the sidewalk revealed. In: welt.de . January 21, 2014, accessed October 7, 2018 .
  19. http://www.hallo-muenchen.de/hallo-verlag/verlagsnews/hallo-rundgang-hofbraeu-muenchenhalbzeit-grossen-logistik-erweiterung-3304295.html as of October 16, 2014.
  20. Kirchner, Bernd HD (Ed.): State Hofbräuhaus in Munich. Company portrait 1990–1996, Pöcking / Starnberg 1996, p. 43.
  21. Altenbockum, Annette von: Das Münchner Hofbräuhaus: Das Wirtshaus, the beer and other beliefs, Munich 2008, p. 30.
  22. Astrid Becker: The little blonde from the trend department. In: sueddeutsche.de . August 25, 2011, accessed April 13, 2020 .
  23. ^ Munich: Beer fair "Braukunst Live": We show the best pictures. In: tz.de. March 7, 2015, accessed April 13, 2020 .
  24. Philipp Vetter: This is how Hofbräu boss Michael Möller experiences the Oktoberfest. In: welt.de . September 19, 2015, accessed October 7, 2018 .
  25. Christian Schenk: Bayern Export: A Hofbräuhaus for New Yorkers and their guests. In: welt.de . June 2, 2009, accessed October 7, 2018 .
  26. Kirchner, Bernd HD (Ed.): State Hofbräuhaus in Munich. Company portrait 1990–1996, Pöcking / Starnberg 1996, pp. 63–78.
  27. http://www.spiegel.tv/filme/hofbraeuhaus-las-vegas/ as of October 16, 2014.
  28. http://www.tz.de/muenchen/stadt/neues-hofbraeuhaus-chicago-eroeffnet-2741821.html as of October 16, 2014.
  29. http://www.tz.de/muenchen/stadt/hofbraeuhaus-bier-ganze-welt-tz-758649.html as of December 26, 2015
  30. Environmental declaration 2015 Staatliches Hofbräuhaus http://www.hofbraeu-muenchen.de/fileadmin/user_upload/downloads/Umwelterklaerung_2015.pdf as of January 5, 2016

Coordinates: 48 ° 8 ′ 36.5 ″  N , 11 ° 41 ′ 53.7 ″  E