Media in Austria
This page provides an overview of the media in Austria .
watch TV
- See also: History of television in Austria
The public television company in Austria is the ORF with the channels ORF eins , ORF 2 , ORF III and ORF SPORT + . In addition to the broadcasting center in Vienna, there are state studios in all federal states. Regional news programs are regularly produced there and broadcast on ORF 2, as well as special programs for events such as state elections. The ORF is involved in the culture channel 3sat together with ARD , ZDF and SF and is a partner of the broadcaster Arte .
Since December 1995 there has been private television in Austria. WKK Lokal TV was the first private local television broadcaster to go on air in West Styria. The most important private broadcasters are ATV , ServusTV and PULS 4 , which started out as the Viennese metropolitan area broadcaster Puls TV . The offer is being multiplied by numerous German television programs. ProSiebenSat.1 Media produces its own Austria versions of its stations with ProSieben Austria , Sat.1 Austria and kabel eins Austria , in which certain content is overlaid with self-produced programs so that the original German program cannot be received in Austrian cable networks. In order to be able to receive these versions, as well as those of Switzerland, a satellite reception system with alignment to Astra 19.2 ° East is required.
In November 2005, Okto , a participatory TV broadcaster, went on air in Austria for the first time. Okto sees its program as a supplement to public and private commercial television. Dorf followed in 2010 and FS1 in 2012 based on a similar concept.
There are also several local and smaller TV channels (e.g. LT1, Steiermark1, KT1, ...), some of which can be received terrestrially and some only via cable or satellite - for example the Vienna city broadcaster W24 . Terrestrial private television has only existed since 2003, but also very late in comparison to other countries via other distribution channels. In Carinthia Tele Uno could be received until 1988 , which was aimed at Austrian viewers, but was broadcast from Italy.
In addition, there is the pay-TV channel Sky Sport Austria , which is best known for its live broadcasts of the soccer Bundesliga and the ice hockey league.
For an overview of other local channels , see the list of TV channels .
radio
The ORF operates three national radio stations:
- the advertising-free culture and information channel Austria 1 (with predominantly " classical music ");
- the chart mainstream oriented Ö3 ;
- alternatively, with a higher proportion of words and music off the charts, FM4 .
In addition, there are regional radio stations under public law ("Ö2") in all federal states .
There are a number of private radio stations nationally and regionally that have come together in the Association of Austrian Private Broadcasters (VÖP) . The private radio stations with the highest coverage are KroneHit (broadcasting area: Austria), Radio Arabella (Vienna, Lower Austria, Upper Austria, Salzburg, Vorarlberg), Life Radio (Upper Austria, Tyrol) and Antenne Steiermark . Most private broadcasters are designed as format radios which, like Ö3, are mostly geared towards the target group of 12–49 year olds (“ adult contemporary ”).
As a third pillar, there are also 15 non-commercial so-called free radio stations that have come together in the Association of Free Radios Austria (VFRÖ) .
It is noteworthy that in Austria after the end of the occupation in 1955 there was a monopoly of the ORF for a long time . Official private radio was only available from 1998 and occasionally from 1995, which is why commercial broadcasters used to broadcast from abroad and non-commercial broadcasters illegally. One of these “illegal” stations was Radio CD International , which on March 31, 1990 broadcast from Bratislava mainly for the Vienna area - the production studio being located in the Lugner City shopping center in Vienna.
Throughout Austria, Ö3 is still by far the market leader. In the second half of 2008, Ö3 reached a daily average of 38.3% of all listeners aged 10 and over. Although this value was a little higher in previous years, the reach of Ö3 remains at a high level. In the “ advertising target group ” (14 to 49 years old) Ö3 achieved a market share of 44%. In second place in Austria is Kronehit with 6%. The two other public broadcasters achieve market shares of 4% (FM4) and 3% (Ö1) throughout Austria.
At the federal state level, ORF regional radio stations (Ö2) are in second place behind Ö3 with market shares between 17% (Upper Austria) and 34% (Burgenland). The highest market shares in their distribution areas are found in the private broadcasters Antenne Vorarlberg (16%), Antenne Steiermark, Life Radio, Antenne Kärnten (15% each) and Antenne Salzburg (13%).
See also the list of Austrian radio stations
Print media
|
Largest Austrian daily newspapers according to average daily reach (excluding free newspapers ) according to the Austrian media analysis |
|||||||||||||
| # |
Title (publisher) |
owner | Place of publication |
2013/14 | 2007 | 2006 | 2005 | 2004 | |||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| total (in T. ) |
in % | total (in d.) |
in % | total (in d.) |
in % | total (in d.) |
in % | total (in d.) |
in % | ||||
| 1 |
Kronen Zeitung ( Mediaprint ) |
KRONE - Verlag GmbH & Co. KG (50% Funke media group , 50% Dichand family) | throughout Austria | 2,320 | 32.0 | 2,947 | 42.2 | 3,031 | 43.8 | 3,074 | 44.9 | 2,967 | 43.7 |
| 2 |
Small newspaper ( Styria Medien ) |
Kleine Zeitung GmbH. & Co. KG (100% Styria Media Group AG) |
Carinthia , East Tyrol, Styria |
839 | 11.6 | 821 | 11.8 | 847 | 12.2 | 838 | 12.2 | 831 | 12.2 |
| 3 |
Austria (Media Group "Austria") |
Mediengruppe Österreich GmbH. (around 62% Wolfgang Fellner Private Foundation, rest: Fritz Fellner Private Foundation and Christoph Leon) | throughout Austria | 706 | 9.8 | / | / | / | / | / | / | / | / |
| 4th |
Courier (Mediaprint) |
Kurier-Zeitungsverlag und Druckerei GmbH. (50.49% Raiffeisen Group, 49.41% Funke Mediengruppe , 0.10% small shareholders) | throughout Austria | 569 | 7.9 | 624 | 8.9 | 668 | 9.7 | 771 | 11.3 | 700 | 10.3 |
| 5 |
Der Standard (Standard Publishing Company) |
Standard Verlagsgesellschaft mbH. (98.2% Bronner Family Private Foundation and Oscar Bronner ; 1.8% employees) | throughout Austria | 411 | 5.7 | 352 | 5.0 | 341 | 4.9 | 404 | 5.9 | 366 | 5.4 |
| 6th |
Upper Austrian news (Wimmer Medien) |
J. Wimmer GmbH. & Co. KG (94.1% Cuturi private foundation, around 1% each publisher Rudolf A. Cuturi and his five sons) | Upper Austria | 383 | 5.3 | 349 | 5.0 | 385 | 4.6 | 345 | 5.0 | 371 | 5.5 |
| 7th |
The press (Styria Medien) |
Die Presse Verlagsgesellschaft mbH. & Co.KG (100% Styria Media Group AG) | throughout Austria | 297 | 4.1 | 267 | 3.8 | 300 | 4.3 | 325 | 4.8 | 299 | 4.4 |
| 8th |
Tyrolean daily newspaper ( Moser Holding ) |
Moser Holding AG (owner: 75.01% JS Moser Medienholding GmbH. And 24.99% Bank for Tyrol and Vorarlberg) | Tyrol | 280 | 3.9 | 304 | 4.4 | 323 | 4.7 | 326 | 4.8 | 343 | 5.0 |
| 9 |
Salzburger Nachrichten (Salzburger Nachrichten publishing company) |
Verlagsgesellschaft mbH & Co. KG (55.4% Max Dasch, 43.6% Trude Kaindl-Hönig) |
Salzburg , partly throughout Austria |
271 | 3.7 | 250 | 3.6 | 265 | 3.8 | 294 | 4.3 | 268 | 3.9 |
| 10 |
Vorarlberger Nachrichten (Vorarlberger newspaper publisher and printer) |
Russmedia Verlag GmbH (99% EAR private foundation Russ family, 1% Eugen A. Russ) | Vorarlberg | 170 | 2.3 | 194 | 2.8 | 207 | 3.0 | 205 | 3.0 | 207 | 3.0 |
| 11 |
Wirtschaftsblatt (Wirtschaftsblatt Verlag) |
WirtschaftsBlatt Verlag AG (100% Styria Media Group AG) | throughout Austria | 66 | 0.9 | 90 | 1.3 | 105 | 1.5 | 103 | 1.5 | 65 | 1.0 |
The following overview shows the largest Austrian daily newspapers according to the circulation sold (on working days) according to the Austrian circulation control (ÖAK) circulation list for the first half of 2014.
| # | Newspaper title | Sold edition 1 | Print run |
|---|---|---|---|
| 1 | Kronen newspaper | 786.008 | 889.016 |
| 2 | Small newspaper | 277.990 | 307.424 |
| 3 | courier | 145,788 | 186,865 |
| 4th | Upper Austrian news | 107.289 | 133,324 |
| 5 | Tyrolean daily newspaper | 84.151 | 101,563 |
| 6th | The press | 70.292 | 90,340 |
| 7th | The standard | 67,227 | 101,363 |
| 8th | Salzburg news | 66,745 | 86,134 |
| 9 | Vorarlberger news | 58,326 | 64,352 |
| 10 | Austria | 49,226 | 566,823 |
| 11 | Wirtschaftsblatt | 20,537 | 29,866 |
1 As a rule, 5 to 25% of copies distributed free of charge (e.g. free test subscriptions and distribution campaigns) are added to the circulation sold, and around 80% for “Austria”.
The Austrian print media market is characterized by the highest concentration in Europe. The daily newspaper with the highest circulation, the Kronen Zeitung , has a daily reach of around 32%. This results in an unusually high reader concentration on a single medium - 2.4 out of 6 million adults in Austria read at least the tabloid Kronen Zeitung now and then - and consequently a relatively small variety of daily press products. The second largest newspaper, the Kleine Zeitung , appears only in Carinthia, Styria and East Tyrol, but still has a reach of around 12%. The next largest daily newspapers published throughout Austria are the daily newspaper Österreich , which was launched on September 1, 2006 with around 10%, the Kurier with around 8% coverage, the liberal Der Standard (5.7%) and the bourgeois Die Presse (4.1%) .
Another innovation in recent years, which reached its peak in 2006, are the free newspapers , which are mostly regional or urban . These are mostly produced by the large regional publishers, in the special case of the free newspaper Heute by the nationally published Krone, and mainly distributed in urban conurbations and offered for free. The strongest federal state newspapers are the Oberösterreichische Nachrichten (5.3%), the Tiroler Tageszeitung (3.9%) and the Salzburger Nachrichten (3.7%). Their reach, however, is mainly limited to the respective federal state, where they can refer to a correspondingly higher market share than in an Austria-wide comparison. There are currently 17 daily newspapers and numerous weekly to monthly print media.
A further concentration in the print media sector, in addition to the dominance of the Kronen Zeitung in the daily newspaper sector, results with regard to the weekly and monthly magazines. Most of the weekly and monthly magazines with the highest circulation, News , Profil , e-media , Format and Trend appear in the same publisher, the NEWS publishing group . This in turn now belongs to the German Bertelsmann subsidiary Gruner + Jahr. The family of NEWS founder Wolfgang Fellner, who himself entered the daily newspaper market with "Austria" in 2006, currently still has around 18% of the shares. The courier has held a 25.3% stake since 2001. Kurier and Kronen Zeitung have been published by their joint subsidiary Mediaprint since the late 1980s.
With the Styria Verlag , which owns Die Presse, the Kleine Zeitung and the Wirtschaftsblatt , a further concentration of offers is evident. The rest of the national daily newspapers are again not completely independent as other companies hold large shares in them. The German Funke media group holds 50% of the Kronen Zeitung and the Kurier, the other owner of which is Raiffeisen Bank.
There is also a strong concentration in sales. Until 2018, essentially only two companies shared the distribution of Austrian and international print titles in Austria: Morawa and Pressegroßvertrieb Salzburg (PGV). At the end of 2018, however, Morawa ceases sales, which could give PGV a monopoly position.
The Austrian Press Council , a voluntary body of the Austrian media for self-regulation, has been active again since 2010 after an eight-year break. The press council is a complaints and ombudsman and has two senates that decide whether a media report complies with the ethical standards of the code of honor for the Austrian press.
A large part of the daily reporting in the newspapers is not only identical in terms of content, but also has the same source. Due to major savings measures in recent years due to the long decline in readership, numerous articles are taken over or rewritten by the Austria Press Agency (APA) for a fee. This was of little use to the reputation of journalism in Austria or to regaining the lost readership.
Online media
According to the Austrian Web Analysis (ÖWA), the most popular online media in Austria in January 2015 were the online offers from broadcasting and press companies. Leading the way in terms of visits are Österreichischer Rundfunk and Der Standard , followed by print media such as Kronen Zeitung , the umbrella range of Austria and Die Presse .
| # | Offer name | Visits | Page requests |
Unique clients |
annotation |
|---|---|---|---|---|---|
| 1 | ORF.at Network | 68.154.451 | 401.750.992 | 9,034,760 | Roof offer |
| 2 | derstandard.at | 21,819,201 | 99.772.818 | 4,568,012 | |
| 3 | krone.at | 16,644,195 | 85.085.939 | 3,176,690 | |
| 4th | oe24 network | 14,860,662 | 96.918.305 | 4,780,573 | Roof offer |
| 5 | diepresse.com | 7,822,228 | 35,369,417 | 2,445,610 | |
| 6th | kleinezeitung.at | 7,292,870 | 38.192.283 | 1,855,340 | |
| 7th | kurier.at | 6,554,347 | 40.756.258 | 2,305,118 | |
| 8th | tt.com | 4,431,366 | 16,749,898 | 1,198,172 | |
| 9 | news.at | 4,021,948 | 61.831.914 | 1,080,104 | |
| 10 | heute.at | 3,335,967 | 11,218,643 | 1,689,047 |
Reports from the Austria Press Agency (APA), which itself offers the “OTS portal for multimedia press releases”, and international news and press agencies are adopted by these providers to varying degrees, and their own editorial content is also made available on a daily basis. The offer is usually supplemented by extended information services such as regional news, event calendars, time and thematically focused focal points or weather reports. Media-specific content is also live surveys, information graphics in animated form or the option for users to comment on articles using forms (“virtual letters to the editor”) that are displayed after the article.
Magazines such as the news magazine Profil and the Viennese city newspaper Falter also offer content that has been specially prepared or expanded for the Internet , whereby the Falter does not have an independent online editorial office, but rather the respective top articles are taken from the individual resorts of the current print editions.
In addition to the companies' online offers from radio and the press, there are also a number of media that are exclusively available on the Internet. These include, for example, the Austrian edition of the international network Indymedia , the cultural magazine Evolver , the anti-racist online magazine no-racism.net , or the media-independent news service , which also appears as an email newsletter, and the satire project Die Tagespresse .
In addition to online media, which mostly offer the latest news, there are also a number of web portals .
See also
literature
There are only a few standard works on the Austrian media landscape. The following is an overview of publications on individual topics that affect the media in Austria:
General
- Kaltenbrunner, Andy / Karmasin, Matthias / Kraus, Daniela / Zimmermann, Astrid: The journalist report. Austria's media and their makers Facultas: Vienna 2007. ISBN 9783708901060
- Steinmaurer, Thomas: Concentrated and intertwined. Austria's media system at a glance. Studien-Verlag: Vienna 2002. ISBN 3706517558
- Thurnher, Armin: Black dwarfs. Austria's media landscape and its residents. Special number, Vienna, 1992, ISBN 3-85449-042-9
- Weber, Stefan: This is how Austria's journalists work for newspapers and magazines. Salzburg: Journalism series of the Kuratorium für Journalistenausbildung (Ed. Meinrad Rahofer), Volume 18, 2006
- Fidler, Harald: In the forecourt of the battle. Austria's old media monopolies and new newspaper wars. Falter-Verlag: Vienna 2004. ISBN 3854393415
- Weber, Stefan: News construction in the tabloid medium. The reality of the 'Kronen Zeitung'. Passagen-Verlag: Vienna 1995. ISBN 3851651634
Media and politics in Austria
- Österreichische Zeitschrift für Politikwissenschaft (ÖZP), Volume 35, Issue 4/2006: Main topic Media and Politics (Ed. Von Kaltenbrunner, Andy; with articles by Seethaler, Josef / Melischek, Gabriele: Press Concentration in Austria; Lengauer, Günther: ORF news analysis, Karmasin, Matthias: Medialization of media politics, Beyrl, Maria / Perlot, Floh: Political Communication in Austria)
- Filzmaier, Peter / Plaikner, Peter / Duffek, Karl (Hrsg.): Mediendemokratie Österreich. Böhlau: Vienna / Cologne / Weimar 2007, ISBN 978-3-205-77-598-0
- Filzmaier, Peter / Karmasin, Matthias / Klepp, Cornelia (eds.): Politics and media - media and politics. Facultas: Vienna 2006. ISBN 978-3-85114-951-7
- Kaltenbrunner, Andy: "Medienpolitik", in: Talos, Emmerich: Schwarz-Blau, a balance of the new government, LIT-Verlag: Wien 2006, pp. 117-137, ISBN 3-7000-0516-4
- Focus on media politics (with articles on radio market deregulation, convergence trends in the media system and the mediatization of the political system), in: Austrian Journal for Political Science (ÖZP), Volume 27, Issue 2/1998
- Fabris, Hans Heinz / Renger, Rudi / Rest, Franz: Report on the situation of journalism in Austria. Published by the Institute for Communication Studies, 1996 to 2003. (all reports online: [1] )
Radio and tv
- Reichel, Werner / Kovicka, Michael / Streit, Georg: Private radio in Austria - a difficult birth. Pirates, bankruptcies, professionals. Munich: Fischer 2006, ISBN 3889273904
- Driver, Alfred: Ö1 belongs to. The annotated success story of a radio station. Böhlau: Vienna / Cologne / Weimar 2007. ISBN 978-3-205-77495-2
- Wolf, Franz Ferdinand: 25 years of ORF. 1975-2000. , Residenz, Salzburg 2001. ISBN 3-7017-1300-6
- Tozzer, Kurt / Majnaric, Martin: Attention broadcast. 50 years of television in Austria. Ueberreuter: Vienna 2005. ISBN 3800070901
Media history of Austria
- Andics, Helmut / Ergert, Viktor / Kriechbaumer, Robert: The history of Austrian broadcasting. (4 vol.), Edited by the Austrian Broadcasting Corporation, Ueberreuter-Verlag 1999.
- Muzik, Peter: The newspaper makers. Austria's press: power, opinion and billions. Vienna 1984. ISBN 3-7015-0022-3
- Dörfler, Edith / Pensold, Wolfgang: The power of the message. The history of news agencies in Austria. Molden-Verlag: Vienna 2001. ISBN 3-85485-065-4
- Hüffel, Clemens / Reiter, Anton (eds.): Media pioneers tell… 50 years of Austrian media history - from the old to the new media. Braumüller: Vienna 2004. ISBN 978-3-7003-1480-6
- Ernst Viktor Zenker: History of Viennese journalism: from the beginnings to the year 1848 , Wilhelm Braumüller, Vienna and Leipzig, 1892 ( online in the Google Book Search USA )
Individual evidence
- ^ Studies , Austrian Media Analysis (page accessed on April 9, 2008)
- ↑ Media Analysis Working Group : Media Analysis 13/14 - Daily Newspapers Total . Retrieved February 16, 2015.
- ↑ Austrian daily newspapers - over 100 years old (PDF; 51 kB). ( Memento of the original from January 27, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Working report of the Commission for Historical Press Documentation of the Austrian Academy of Sciences , Vienna 2005
- ↑ Media in Austria (PDF). Federal Press Service Austria, Vienna 2014, p. 15f
- ↑ a b Austrian edition control : edition list 1st half of 2014 ( memento of the original dated February 6, 2015 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 2.1 MB). Retrieved February 16, 2015.
- ↑ Country information media of the German Foreign Office
- ↑ derstandard.at: High expenditure, declining sales - Morawa stops newspaper sales , June 11, 2018 (accessed July 31, 2018)
- ↑ Austrian web analysis : ÖWA Basic - individual offers 2014 December ( Memento of the original from February 18, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved February 13, 2015
