Market meeting

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Logo MarktTreff

The MarktTreff concept was developed by the Schleswig-Holstein state government together with committed actors from the region, business, associations and society in order to ensure and improve local supply in rural areas . It addresses communities with up to 2,500 inhabitants. The aim of a market meeting is to offer as many products, services and offers as possible under one roof.

In May 2020, 41 market meetings were held in Schleswig-Holstein, and 9 more were in the planning stage.

Market meeting concept

The MarktTreff concept is based on three pillars: a core business, a range of services and a meeting area. The respective characteristics of the individual pillars vary from location to location and are determined individually by the individual communities as required.

In most cases, the core business is food retailing, but catering or a direct marketer are also possible. This pillar forms the economic basis of the market meeting. The core business is supplemented by a wide variety of commercial and municipal services such as B. Postal services, acceptance points for cleaning or mail order, ATMs, local government, tourism information, health services and the like. a. The third pillar is the meeting area, which is also very variable in its orientation. Some municipalities use this area for events or as a meeting place for clubs, others only as a place to meet to chat. The meeting area thus takes on an important social function in the village and can develop into the new village center in some locations. The 3-pillar concept is reflected in the motto of the MarktTreffs: “MarktTreff. With us everything is included. "

Funding and funding

The Ministry of the Interior, Rural Areas, Integration and Equal Opportunities of the State of Schleswig-Holstein (MILIG) provides EU, federal and state funds from which start-up funding for market meetings can be made. The recipient of the grant is the respective municipality. The funding rate is up to 75 percent. The purpose of the funds used must - due to the requirements of the EU - be ensured for the duration of the earmarked period of twelve years as a "service facility for basic services for the rural population". The municipality bears its own contribution from its budget, i.e. the portion of the investment costs that is not covered by the funding. The contact persons at the State Office for Agriculture, Environment and Rural Areas (LLUR) are responsible for questions about funding .

Since mid-2010 it has also been possible for a municipality or a private operator to open a market meeting place without the support of subsidies. The state of Schleswig-Holstein as the trademark owner transfers the trademark usage rights for an initial six years to the respective municipality, which in turn passes the usage rights on to an operator. However, the prerequisite for a brand transfer is that all typical criteria of the Schleswig-Holstein market meeting concept are met: shopping opportunities, service offers and meeting point.

The way to the market meeting point

The way to the MarktTreff consists of three steps: the information, the planning and the implementation phase. In the information phase, interested communities can get an exact picture of the MarktTreff project. During this time, the community makes intensive considerations about its current situation and defines the problem on site. After a location check, which checks whether the municipality is suitable for a market meeting, the municipal council decides whether to get involved in the specific market meeting planning. In the planning phase, the municipality usually commissions a MarktTreff project management who takes care of the structural and content development of the MarktTreff concept. She also moderates the planning process and involves citizens, associations and other interest groups on site. In this phase, a detailed profitability and load-bearing capacity calculation as well as the operator selection for the core business take place. Depending on the MarktTreff concept, extensive renovations or even a new building are usually necessary. This happens in the implementation phase as well as the equipment with uniform design elements in the exterior and interior as well as targeted public relations.

Synergy effects

The operators of the market get-togethers meet twice a year to discuss operational management, marketing and the exchange of relevant information and ideas. This strengthens the feeling of togetherness and promotes the contact and flow of information among each other.

Once a year, the official representatives of the municipalities and offices in which market get-togethers are held or planned come together. Questions about funding or earmarking are discussed here, for example.

Over the years a network of nationwide market meeting partners (institutions, clubs, associations, companies) has formed. Joint campaigns and events with the MarktTreffs bring important synergy effects for both the MarktTreffs and the partners. The nationwide MarktTreff partners include:

as well as the media partners

Market meeting communities

literature

  • Ulf Hahne: future concepts for shrinking rural areas. On decentralized and independent solutions to maintain the quality of life and to stabilize the working society , in: New archive for Lower Saxony. Journal for urban, regional and state development. Issue 1/2009. Hanover, pp. 2–25 ( PDF )
  • Thomas Krüger, Monika Walther: Innovative approaches to the development of rural areas: Rural structure and development analysis and market meeting concept in Schleswig-Holstein , in: Spatial planning, H. 118, 2005, pp. 11-16

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