Luisa is here!

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Luisa is here! is an offer of help for women and girls in the event of sexual harassment . The campaign was started in December 2016 by the Münster women’s emergency call and has now spread to several German states . It is represented in Switzerland in Zurich , Winterthur , Aarau and Lucerne and in Austria in Innsbruck and Graz .

concept

The model is the Ask for Angela project from Lincolnshire , England , whose concept has been modified for Germany. The project name " Luisa " was chosen among other things because of its word meaning "the fighter". "Luisa" contains a head tone and would therefore be easy to understand even in noisy surroundings.

Luisa is here! is part of the prevention campaign “Celebrate safely” initiated by the women's emergency call in Münster and offers direct, low-threshold help in the event of sexual harassment and sexual violence against women and girls. With the question "Is Luisa here?", Guests in bars and clubs can turn to the staff of the participating restaurants. The question acts as a code to get help in case of harassment, threat or fear of assault without further explanation. The code question should not obscure the intention of the questioner, but simplify it to ask for help. In a retreat such as a staff room, the help required can be specified, for example whether friends should be called, things should be fetched from the place, an escort to the taxi is needed or the police should be informed. Designed for women, but men can also ask for help. Clearly visible posters and flyers in the restaurant as well as mirror and door stickers in the sanitary rooms for the female guests indicate this possibility. Employees of the women's emergency number train the staff in team meetings, provide information about the project and go through the process using the action thread. Information letters are sent out regularly.

In addition, the campaign sets “a clear sign that sexual violence and harassment are neither played down nor tolerated” and “(potential) perpetrators a clear limit”. "Affected women are taught that they have a right to help, support and resistance and that they are not alone / will not be left".

Development and dissemination

Due to the demand from other women's emergency calls and women's advice centers, the women's emergency call in Münster developed materials for implementing the campaign as well as a corporate design and a license agreement for adopting the concept. He set up a national website for the project and, in March 2017, set up the Luisa coordination office to process takeover inquiries and support the participating institutions. In spring 2019 Luisa is here! Registered as a trademark at the German Patent and Trademark Office .

The guidelines for action were developed in cooperation with the State Criminal Police Office of North Rhine-Westphalia and were supplemented by police information for the participating restaurateurs.

Women's emergency calls and women's advice centers in the respective region take care of the distribution of information materials and training of the staff of the participating localities as well as public relations. The campaign can be taken over by catering associations, equality bodies or working groups if a women's emergency number or a women's advice center is involved, but not by political parties or associations.

After its start in December 2016, the campaign met with a great response. By February 2017, inquiries from 40 cities across Germany had been sent to the women's emergency number in Münster to adopt the concept for their own region. In Münster itself, 30 pubs took part at this time, and in the following year the number grew to almost 50. The campaign started in Winterthur, Zurich and Lucerne in Switzerland at the end of 2017, beginning of 2018 and April 2019. In March and June 2019 she came to Austria for the first time with Innsbruck and Graz.

Luisa is here! (Germany)
Lake Constance district
Freiburg in Breisgau
Heidelberg
Heilbronn
Mannheim
Pforzheim
Stuttgart
augsburg
Coburg
Ebersberg
gain
Freising
Ingolstadt
Landshut
Memmingen
New Ulm
Nuremberg
Passau
Schweinfurt
Darmstadt
Waldeck-Frankenberg
Lüchow-Dannenberg district
Nienburg / Weser
Oldenburg (Oldb)
Osnabrück
Bochum
Coesfeld
Dinslaken
Dusseldorf
Emsdetten
Ennepe-Ruhr district
eat
Euskirchen
Gelsenkirchen
Hagen
Hamm
Hilchenbach
Kleve district
Unna district
Kreuztal
Leverkusen
Mettmann
Mönchengladbach
Muenster
Neuss
Overath
Oberhausen
Olpe
Paderborn
Ratingen
Recklinghausen
Rheine
Rheinisch-Bergischer Kreis
Wins
Solingen
Beckingen
Saarbrücken
Leipzig
Flensburg
Lübeck
Sylt
Jena
Graz
innsbruck
Aarau
Basel
Winterthur
Zurich
Tübingen
State of Vorarlberg
Distribution of the project in Germany, Austria and Switzerland (red), comparable projects (blue) (as of January 2020)

Participating in the campaign:

Similar campaigns

Following the example of Luisa is here! started the campaign Does Uli work today in Tübingen in February 2018 ? The project developed by the city administration, for which employees from 30 restaurants were trained, is intended to enable staff to be easily addressed not only in the event of sexual harassment but also in the event of racist attacks.

In Vorarlberg, the Lotta project started on April 23, 2017 with the code "Is Lotta there?" as an initiative of the program newspaper WANN & WO and the Amazone association.

Litigation

A campaign based on the Münster model in Bremen with the slogan Is Luisa there? and appeared with its own poster design, was stopped after the women's emergency call in Münster claimed brand protection for the campaign.

Web links

Individual evidence

  1. ↑ Jacqueline Rother: Protection for women “Is Luisa there?” As a code word in pubs . In: Kölner Stadtanzeiger, December 30, 2016. Accessed February 11, 2018
  2. ↑ BBC News : 'Ask for Angela' campaign gets global attention , November 2, 2016. Retrieved February 13, 2018
  3. ↑ a b c SWR 3 : Is Luisa here? ( Memento of the original from February 14, 2018 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , dated May 26, 2017. Retrieved February 13, 2018 @1@ 2Template: Webachiv / IABot / www.swr3.de
  4. ↑ Fabienne Mühlemann: “Luisa” is supposed to protect against sexual assault bote.ch, April 23, 2019, accessed April 24, 2019.
  5. ↑ Anna Spliethoff: "So that women can celebrate safely" . In: Westfälische Nachrichten of February 6, 2018. Retrieved on February 14, 2018
  6. ↑ Rebecca Piron: Clubs and Bars Against Sexual Harassment . In: Kommunal.de of February 27, 2017. Retrieved on February 14, 2018
  7. ↑ Focus online: Asking for a fictional girlfriend: Code to help women under pressure in bars and clubs , from December 30, 2016. Retrieved on February 13, 2018
  8. ↑ WDR : Frauennotruf-Münster: "Is Luisa here?" ( Memento from February 14, 2018 in the Internet Archive ). In: at home + on the way from February 21, 2017
  9. ^ Ann-Kristin Pott: Code word Luisa . In: Grünstreifen , Deutschlandfunk Nova, January 15, 2017. Accessed February 13, 2018
  10. ↑ a b c d Women's Emergency Call Münster: Statement from the Women's Emergency Call Münster eV on the campaign 'Luisa is here!' . Retrieved on February 11, 2018. Archived from archive.org on February 14, 2018
  11. ↑ a b c d Advice center for women’s emergency call in Münster: Information on the campaign 'Luisa is here!' and on the trademark infringement on the part of the Bremen emergency call , accessed on September 16, 2019
  12. ↑ Frauennotruf Münster: take over Luisa . Retrieved February 13, 2018
  13. ↑ Theresa Authaler: Can a code word for women help against harassment? . In: puls , Bayerischer Rundfunk, February 13, 2017. Accessed February 13, 2018
  14. ↑ Limmattaler Zeitung: "Isch d Luisa da?": Winterthur clubs introduce code question , from October 13, 2017. Accessed on February 13, 2018
  15. ↑ Limmattaler Zeitung : Luisa comes to the bars and clubs of Zurich , January 31, 2018. Retrieved February 13, 2018
  16. ↑ Viktoria Waldegger: Codeword Luisa fm4.orf.at, March 27, 2019, accessed April 24, 2019.
  17. ↑ City of Graz: Luisa is here! Retrieved June 26, 2019
  18. ↑ Frauennotruf Münster: This is Luisa . Retrieved February 9, 2019
  19. ↑ Südwest-Presse: Code should ensure more security in bars . Retrieved March 7, 2018
  20. ↑ Press releases www.ist-lotta-da.at, April 23 - May 14, 2017, accessed April 24, 2019.
  21. ↑ Nina Willborn: "Münster threatens Bremen women's emergency call with lawsuit" on www.weser-kurier.de from August 18, 2019. Retrieved September 16, 2019
  22. ↑ Jens Fischer: Project “Is Luisa there?” Completed . In: taz from August 19, 2019. Retrieved September 17, 2019