Lenovo

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Lenovo Group Limited
联想 集团 有限公司

logo
legal form Limited
ISIN HK0992009065
founding 1984
Seat Hong KongHong Kong Hong Kong , PR China
China People's RepublicPeople's Republic of China 
management Yang Yuanqing
( Chairman and CEO )
Number of employees 63,000 (2019)
sales $ 50.7 billion (2019)
Branch Computer manufacturer , smartphone manufacturer , information technology
Website www.lenovo.com
As of June 3, 2020

Lenovo Group Limited ( IPA lɛˈnɔvo ; formerly Legend Group ; "Le" from English legend 'Legende', "novo" from Latin novum 'new'; Chinese  聯想  /  联想  - "Connection of ideas, association of thoughts, imagining something together" ) is a Chinese computer and smartphone manufacturer. In 2016, the company was at the top with a global market share of 21.2% of the computers sold, ahead of HP and was able to increase its market share compared to its competitors in 2018. As a supercomputer manufacturer, Lenovo can install the largest proportion of the top 500 most powerful computers worldwide in 2018. In 2019 they made a profit of $ 597 million.

The company is listed on the Hong Kong Stock Exchange. The largest shareholder in Lenovo is Legend Holdings (34% stake), which in turn is 65% owned by the state-run Chinese Academy of Sciences . In 2005 the company took over the PC division from IBM . In 2014, Lenovo bought Motorola Mobility from Google and parts of IBM's server division.

history

Logo until the end of May 2015

In 1984 a group of young Chinese scientists founded the company. At first they limited themselves to the sale of computers and printers from the brands IBM , ACT and Hewlett-Packard . Lenovo brought its own devices onto the market in the late 1980s.

In 2004 the company was the market leader in the Chinese market. The world market share was also 2.3%. At the beginning of December 2004, Lenovo announced that it wanted to take over the PC division from IBM for 1.75 billion US dollars, whose world market share was 6%. On March 9, 2005, the United States authorities cleared the acquisition, which officially closed on May 1, 2005. The company's headquarters were then relocated to Raleigh , North Carolina , with main offices in Beijing and Singapore . Stephen Ward, former head of IBM's PC division, has been named CEO of the company as a whole. Yang Yuanqin, former CEO of Lenovo, took over as Chairman of the Board . Lenovo Group's revenue increased from $ 2.9 billion in 2005 to $ 13.3 billion in 2006 with the merger.

Lenovo campus in Beijing

In January 2011 it was announced that NEC and Lenovo wanted to merge in the PC business. Joint development, production and material procurement should create synergy effects that should help both companies to narrow the gap to market leader HP . The new joint venture was 51% owned by Lenovo and 49% by NEC. Furthermore, the end products should continue to be sold under the previous brand names. In 2016, Lenovo took over a large part of the shares in NEC and has since controlled 95% of the joint venture.

Lenovo R & D facility in Shenzhen province of Guangdong in China

At the beginning of June 2011, Lenovo offered 629 million euros for a majority acquisition in the Aldi supplier Medion AG . The EU Commission gave the go-ahead for the takeover on July 26, 2011 after its experts had examined the activities of both companies in the area of ​​desktop computers, laptops, computer monitors and accessories. The focus was on the PC market in Germany and Denmark, on which the merger will have the greatest impact. The reason given by the commission was that the company would face strong competitors such as Acer , HP or Asus , so that there would continue to be sufficient competition. She came to the conclusion: "The joint market shares of Lenovo and Medion are generally relatively small." All 1000 Medion employees should be taken over. In early 2014, Lenovo bought the mobile phone manufacturer Motorola Mobility from Google for $ 2.91 billion. Lenovo planned to keep the Motorola brand name in developed markets (e.g. the US and Europe), while a two-brand strategy should be used in developing and emerging countries. With the Motorola acquisition, Lenovo rose to become the third largest smartphone provider worldwide - behind Samsung and Apple (as of Oct. 2014). In an online survey in September 2015, Lenovo was voted the most popular Chinese brand in Germany, ahead of Huawei . In January 2014, Lenovo bought parts of IBM's server division for $ 2.3 billion.

At the beginning of November 2017, a joint venture was concluded with the Japanese computer manufacturer Fujitsu for the development and manufacture of client computing devices (CCD ). As part of this agreement, Lenovo wanted to acquire a majority in the Fujitsu subsidiary Fujitsu Client Computing Limited (FCCL) . In mid-September 2018, Lenovo and NetApp announced a strategic partnership, whereby Lenovo will market storage technologies from NetApp, while NetApp will in return gain access to the Chinese market in the form of a joint venture

Products and Marketing

A Lenovo store in China

Lenovo produces a wide variety of information technology devices for global sales: notebooks , tablet PCs , ultrabooks , desktop computers , workstations , servers and peripheral devices such as: B. Computer monitors . Smartphones are also offered in a number of Asian countries . In the 4th quarter of 2015, Lenovo achieved 4th place worldwide with 20.2 million smartphones shipped, compared to the 4th quarter of 2014 this was an increase of 43.6 percent.

The global market share rose from 3.7 to 5.1 percent. 399.5 million smartphones were shipped worldwide in the fourth quarter of 2015. Lenovo also has a partnership with Motorola . 20.2 million smartphones were also delivered here, although the previous year it was 24.7 million.

In the USA, Lenovo's smartphones are only offered under the Motorola brand name . The Moto G and Moto X are particularly successful models . Since Lenovo is less well known in western countries, the focus is on the Chinese and Asian markets, where they offer cheap to very cheap smartphones.

An agreement that allowed Lenovo to sell notebooks and PCs under the IBM brand ended in fiscal 2010. In early 2011, IBM sold the rest of its Lenovo shares.

Lenovo is one of the first major members of the FIDO alliance , which developed the industry standard Universal Second Factor (U2F) for generally applicable two-factor authentication .

In cooperation with the Disney group, Lenovo launched the virtual reality game set " Star Wars : Jedi Challenges" in December 2017, consisting of virtual reality glasses, a lightsaber and a tracking device. Due to its great popularity, updates to the VR game are already available.

In 2018, Lenovo also launched the Lenovo Explorer, a complete VR package that uses Windows Mixed Reality (WMR). In the smartphone sector, Lenovo has announced that it will take a leading role in the introduction of the new 5G standard.

In August 2018, Lenovo also presented devices for the connected household, demonstrating its ambitions in the smart home area.

Market share

According to the market research company IDC, Lenovo was the largest PC manufacturer worldwide in the second quarter of 2016 with a market share of 21.2 percent, ahead of HP (20.8%) and Dell (16.0%). Compared to the same quarter of the previous year, this resulted in an increase in market share of 0.5 percentage points. HP also increased its market share compared to the second quarter of 2015 (+ 2.9 percentage points).

Sponsorship

Lenovo was a main sponsor of the Formula 1 racing team Williams F1 and has been a sponsor of the McLaren F1 racing team since 2009 . Lenovo is also a sponsor of Scuderia Ferrari .

The company was also the main sponsor of the 2008 Summer Olympics . Here the company provided a complete IT infrastructure with more than 30,000 desktops , notebooks , screens and servers . This infrastructure was responsible for the collection and processing of the competition data up to and including the display of the game results in the national stadium, in the swimming center and on television . Lenovo also set up six fully equipped Internet lounges , known as iLounges , in the Olympic Villages . These enabled participants in the Olympic Games to keep in touch with friends and family via the Internet . Lenovo had set up additional lounges for the national organizing committees and in the sponsors' headquarters.

criticism

In February 2015, Lenovo received criticism for installing adware on laptops, with the exception of the ThinkPad range , which was produced between October and December 2014. The Superfish application places ads in search results from Google, for example . Superfish but also installed an SSL - certificate with which it was possible to manipulate SSL encrypted pages, just like a man-in-the-middle attack . After public criticism, Lenovo expressed itself and declared that it had already deactivated all server-side actions in January and that the software had not been pre-installed on any laptop since January.

literature

  • Zhijun Ling: The Lenovo Affair: The Growth of China's Computer Giant and Its Takeover of IBM-PC . Translated into English by Martha Avery, Verlag John Wiley & Sons, Singapore 2006, ISBN 0-470-82193-0 .
  • Shan Feng, Janet Elfring: The Legend Behind Lenovo . Publishing house Asia 2000, Singapore 2004, ISBN 962-8783-31-9 .

Web links

Commons : Lenovo  - Collection of Images

Individual evidence

  1. a b c 2019 Annual Report. ( PDF ) Lenovo Group Limited, accessed on June 3, 2020 (English, fiscal year 2019 - number of employees see p. 43).
  2. a b c Press Release, FRAMINGHAM, Massachusetts, July 11, 2016 - PC Shipments Beat Expectations in Q2 2016 as US Market Returned to Growth While Other Regions Continued to Decline, According to IDC ( Memento October 19, 2016 in the Internet Archive ) . In: www.idc.com, accessed November 16, 2019. (English)
  3. Stefan Beiersmann: Lenovo defends leadership in the stagnating global PC market. In: ZDNet.de. October 11, 2018, accessed October 11, 2018 .
  4. Lenovo achieves status as the world's largest supplier of TOP500 supercomputers. In: BusinessWire.com. June 25, 2018, accessed October 18, 2018 .
  5. http://www.ftd.de/it-medien/computer-technik/:liu-chuanzhi-der-mann-hinter-lenovo/70062630.html ( Memento from July 15, 2012 in the Internet Archive )
  6. New brand logo for Lenovo. In: designtagebuch.de
  7. ^ A b Charles WL Hill: Negocios Internacionales - Competencia en el Mercado Global. From the English by Francisco Javier Dávila Martínez and Birgit Nudiug, 6th edition, McGraw-Hill, México, DF 2007, ISBN 978-970-10-6235-7 , p. 23.
  8. List of the company's worldwide branches. In: lenovo.com
  9. NEC and Lenovo merge PC business. In: heise.de
  10. Lenovo wants to hold on to the ailing PC business - joint venture taken over by NEC.
  11. Lenovo offers 629 million euros for Medion (UPDATE). In: heise.de
  12. Lenovo is allowed to buy Aldi supplier Medion. In: Tagesschau.de , July 26, 2011, accessed on September 4, 2011
  13. Google confirms: Lenovo is buying Motorola. In: Heise online , January 29, 2014, accessed January 30, 2014
  14. ^ Lenovo Takes the Anti-Microsoft Approach to Its New Smartphone Company. In: Advertising Age , October 30, 2014, accessed February 12, 2015
  15. Online survey by ChinaContact, German People's Daily and Expat News. In: china-kommunikation.de
  16. Deal with IBM: Lenovo buys server division for $ 2.3 billion. In: Spiegel Online . Retrieved October 19, 2016 .
  17. http://www.computerworld.ch/news/it-branche/artikel/lenovo-und-fujitsu-schliessen-pc-joint-venture-73379/
  18. https://www.heise.de/newsticker/meldung/Lenovo-und-NetApp-schliessen-strategische-Partetzung-4164898.html Lenovo and NetApp enter into a strategic partnership
  19. Top 5 Smartphone Shipments for 4Q 2014 and 4Q 2015. ( Memento from March 2, 2017 in the Internet Archive ) In: idc.com , accessed November 16, 2019. (English)
  20. ^ IBM and Lenovo - Q&A for customers ( Memento from May 15, 2011 in the Internet Archive ). In: www.pc.ibm.com, accessed November 16, 2019. (English)
  21. https://www.pcwelt.de/a/star-wars-jedi-challenges-lichtschwert-duell-mit-darth-vader,3447956
  22. https://www3.lenovo.com/at/de/jedichallenges/
  23. https://www.techstage.de/test/Test-Lenovo-Explorer-Virtual-Reality-mit-Microsoft-4128360.html?wt_mc=rss.ho.beitrag.rdf
  24. https://www.mobileworldlive.com/devices/news-devices/lenovo-sets-eye-on-5g-smartphone-leadership/ ´´Lenovo sets eye on 5G smartphone leadership´´
  25. https://www.it-zoom.de/mobile-business/e/lenovo-setzt-auf-smart-home-20612/
  26. Lenovo provides the IT base for the 2008 Olympic Games in Beijing! ( Memento of August 29, 2008 in the Internet Archive ). In: pc.ibm.com , accessed November 16, 2019.
  27. Superfish: Lenovo sold laptops with dangerous software. February 19, 2015, accessed February 10, 2015 .