Moncler

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Moncler SpA

logo
legal form Società per Azioni
founding 1952
Seat Milan , ItalyItalyItaly 
management Remo Ruffini: Chairman of the Board , CEO
Number of employees 3,498 (2017)
sales EUR 1.19 billion (2017)
Branch Clothing, accessories
Website www.moncler.com

The Moncler SpA is an Italian fashion clothing company with French roots, especially for its quilted down jackets is internationally known in the upper price segment.

Company history

French roots

In 1952, the French entrepreneur and manufacturer of mountain sports equipment René Ramillon founded the Moncler company, whose name he derived from his home village, Monestier de Clermont . Initially, the friendly sporting goods dealers and instructors André Vincent developed from neighboring Grenoble padded sleeping bags , camping - tents and a padded anorak for the company. Despite its narrow portfolio , at a time when the 'vacationing' phenomenon was emerging in the wider society, the company enjoyed commercial success and the products became known as 'Les Ramy' by customers after Ramillon. The company's logo was adorned with the stylized Mont Aiguille . As early as 1954, the first down jackets , for which the company would later become synonymous, were produced for miners in alpine factories. In the early 1950s, the French mountaineer Lionel Terray turned to Ramillon and had him produce a range of highly functional down overalls , gloves and sleeping bags for extremely cold climates under the name 'Moncler pour Lionel Terray' , which were tested and improved on Terray's expeditions . 1954 Moncler Dauenjacken were as equipment for Karakorum expedition of Italians Achille Compagnoni and Lino Lacedelli selected, the first to K2 climbed. In 1955, Moncler provided the down jackets to the French Makalu expedition with Lionel Terray. Moncler was the supplier on Terray's Alaska expedition in 1964. At the 1968 Winter Olympics in Grenoble, Moncler was the official supplier of the French alpine ski team. At that time, the stylized rooster , which is still used today, was incorporated into the company's logo . In 1972, Moncler worked with the French ski team to develop a lighter version of the down jacket. a. Had leather epaulettes so the skis could be shouldered without damaging the jacket. With the increasing importance of tourist winter sports from the 1970s, Moncler also experienced an increasing economic upturn. In the 1980s, Moncler changed from a manufacturer of professional mountaineering equipment to a lifestyle brand. What was originally practical and technological functional clothing became fashionable sportswear over time; however, the portfolio was limited to winter fashion. Finally, in 1999, a complete fashion collection was presented under the Moncler name.

Moncler goes Italian

As early as 1992, the Italian Pepper Industries SpA (then part of the now insolvent Fin.Part Group), which also produced under license for Cerruti , took over the majority of Moncler. Pepper designer Remo Ruffini became the creative director . In 2003, Ruffini bought 51% from Moncler; 25% stayed with Pepper and 24% with Vela Financial Holding . As a result, Ruffini adapted the materials and fabrics used , including fashion aspects, to modern times and developed current variations of traditional down jackets based on the company's archives, especially for women. Moncler has finally become a status symbol , both on the ski slopes and in the wintry city, and also a year-round lifestyle brand.

Company key figures

In 2005, Ruffini and other investors took over Pepper Industries and with it the remaining shares in Moncler. Fin.Part went bankrupt in 2005. In 2008, the European arm of the Carlyle Group acquired 48% of the shares in Moncler. The company, which was worth around $ 400 million at the time, was subsequently founded by the newly founded investor group 'Fuori dal Sacco' (dt. 'Aus der Sack.') Consisting of Remo Ruffini's company 'Ruffini Partecipazioni Srl', the Carlyle Group and other shareholders ') completely taken over. Moncler Srl , which was newly founded in 2008 , has since acted as the parent company , to which, among other things, the 100% Industries SpA (until 2008: Pepper Industries ) as a manufacturing company belonged.

In addition to Moncler, the clothing companies Henry Cotton's (founded in 1978), Marina Yachting (founded in 1972) and Coast + Weber + Ahaus (founded in 1999) as well as the license for the sportswear brand 18CRR81 by Cerruti (founded in 1992) were located in Moncler Srl . Since mid-2011, the French private equity firm Eurazeo has been the main shareholder in Moncler for a purchase price of 418 million euros. At the end of 2011 the company was owned by the shareholders Eurazeo (45%, of which 32.3% Eurazeo and 12.7% Eurazeo Partners), Remo Ruffini (32%), Carlyle (17.8%), Brands Partners 2 (5%) and Sergio Buongiovanni [General Manager of Industries SpA] (0.25%). The company's IPO has been announced since 2011.

At the end of 2011, Moncler had 60 stores of its own worldwide , including in exclusive winter sports resorts such as St. Moritz , Gstaad , Verbier , Crans-sur-Sierre , Megève , Chamonix , Cortina d'Ampezzo , Courmayeur , Kitzbühel , Salzburg and Aspen , but also in big cities like Paris , London , Rome , Milan , Osaka , Seoul , Shanghai or Hong Kong . A Moncler boutique was opened on Munich's Maximilianstrasse in mid-2010 . At the end of 2010, stores were added in New York City , Chicago and Zermatt . By 2017, the number of own stores had grown to 260.

IPO 2013

In October 2013 Moncler confirmed the spin-off of the sub-brands Henry Cotton's , Marina Yachting and Coast + Weber + Ahaus as well as the licensed brand 18CRR81 into the newly founded Industries Sportswear Company SpA, the latter with all four brands being sold to the Italian manufacturer Cavalieri Brands in November 2013 However, Moncler SpA has a 30% stake and the majority is owned by the British investment company Emerisque Brands. The successful IPO of Moncler SpA finally took place on December 16, 2013. Moncler Srl was thus discontinued or renamed Moncler SpA. On the first day of trading, Moncler shares soared over 40%; CEO Remo Ruffini became a billionaire overnight.

Collections

The main Moncler collection for women, men and children was joined in 2006 by a more exclusive, more expensive designer collection for women, Moncler Gamme Rouge , initially by the designer Alessandra Facchinetti , who was formerly employed by Gucci and Miu Miu , and from 2008 by Giambattista Valli, who previously had worked for Fendi , Krizia and Ungaro and owns his own fashion label. In 2009 it was followed by the men's counterpart, Moncler Gamme Bleu , designed by the American fashion designer Thom Browne , who also creates for his own fashion label . Both Gamme collections were discontinued in 2018.

Moncler continues to work with external designers: in 2006, in cooperation with Fendi, their Spy Bag handbag model was offered in an edition of 500 in the Moncler style. At the fashion shows in Milan in January 2010, Moncler launched the Moncler V line for autumn / winter 2010 , a vintage- style men's collection based on Moncler's archive collections from the 1950s and 60s, which was created by the designer of Japanese streetwear label 'Visvim', Hiroki Nakamura, was created. The year before, the Moncler S women's collection, designed by the Japanese fashion designer Chitose Abe, who runs her own label 'Sacai' and previously worked for Comme des Garçons , was launched. Furthermore, Moncler 365 was announced, a collaboration collection with the Japanese fashion label Comme des Garçons , for which there was also a temporary shop in Tokyo . During the Fashion Weeks in New York in February 2010, Moncler presented the Moncler Grenoble collection for the first time , a winter sports collection for women and men created by its own design team.

At the beginning of 2018, Moncler restructured these sub and guest designer collections under the name Genius Project and numbered them with the digits 1 to 8: 1 Moncler Pierpaolo Piccioli , 2 Moncler 1952 , 3 Moncler Grenoble , 4 Moncler Simone Rocha , 5 Moncler Craig Green , 6 Moncler Noir Kei Ninomiya , 7 Moncler Fragment Hiroshi Fujiwara , 8 Moncler Palm Angels .

former collections:

  • Moncler Gamme Rouge - high-priced designer collection by Giambattista Valli for women (presented at Paris Fashion Week ), 2006–2018
  • Moncler Gamme Bleu - high-priced designer collection by Thom Browne for men (presented at Milan Fashion Week ), 2009–2018; for the seasons A / W 2014 and S / S 2015 expanded to include women's clothing
  • Moncler Collide - Collaborative Collection with the Artist Greg Lauren
  • Moncler S - feminine women's collection in cooperation with the Japanese designer Chitose Abe, from 2009 to 2013
  • Moncler V - men's collection in retro style in cooperation with the Japanese designer Hiroki Nakamura, from the beginning of 2010 to the end of 2011
  • Moncler R (Future Heritage) - men's collection in outdoor style in cooperation with British designer Christopher Ræburn, from 2012 to 2013
  • Moncler W - men's collection in gray with functional casual clothing by Yosuke Aizawa (designer of the fashion brand White Mountaineering ), 2013 to 2015
  • Moncler E - cooperation collection for women with the Canadian designer Erdem Moralioğlu and his fashion brand ERDEM , 2015
  • Moncler A - men's streetwear- style collaborative collection with French designer Alexandre Mattiussi and his fashion brand AMI , 2015
  • Moncler 365 - a one-year (365-day) fashion collaboration with Comme des Garçons with a temporary shop in Tokyo, from 2010 to 2011

Brand piracy

Since the end of the 1990s at the latest, the Moncler company, like Louis Vuitton and other well-known luxury brands, has been confronted with countless and constantly increasing counterfeits of its own products by brand pirates , primarily from China . In addition to selling on the black market , the imitators prefer to set up countless websites with online shops , which often contain the word "moncler" in the Internet address. In return, Moncler has taken numerous initiatives to curb the mass of counterfeit products. In cooperation with international police and customs authorities , the company takes action against counterfeiters and possibly also buyers of counterfeit goods worldwide. In addition, Moncler has carried out numerous UDRPs against online retailers in the past and generally warns its customers against buying Moncler products from unauthorized retailers. Since 2008 Moncler has been working with an Italian security company that offers a technology with which the authenticity of the product can be verified by the buyer using numerical codes attached to original Moncler products .

Web links

Commons : Moncler  - collection of images, videos and audio files

Individual evidence

  1. ↑ monclergroup.com - Board of Directors
  2. ↑ a b monclergroup.com - RELAZIONE FINANZIARIA ANNUALE 2017
  3. ↑ Textilwirtschaft [1]  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Pepper takes over a majority in Moncler , March 25, 1993@1@ 2Template: Dead Link / www.textilwirtschaft.de  
  4. ↑ Textile industry [2]  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Finpart sells Moncler to the creative boss , March 6, 2003@1@ 2Template: Dead Link / www.textilwirtschaft.de  
  5. ↑ The Carlyle Group: [3]  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. The Carlyle Group To Acquire A 48% Stake In Moncler Group [Carlyle Group Wants To Acquire 48% Of Moncler] (August 6, 2008)@1@ 2Template: Dead Link / www.carlyle.com  
  6. ↑ Textile Industry: [4] Takeover of Moncler perfect (October 22, 2008)
  7. ↑ Reuters: Moncler drops IPO plans after Eurazeo buys stake , June 6, 2011
  8. ^ Carlyle Group: Eurazeo to Acquire 45% of Moncler , June 6, 2011
  9. ↑ Textile industry: [5] Moncler to go public , (January 21, 2010)
  10. ↑ Fabeau: Archived copy ( Memento of the original from January 14, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Moncler: Not an IPO? , October 20, 2010 @1@ 2Template: Webachiv / IABot / www.fabeau.de
  11. ↑ Statista: Moncler stores worldwide , April 9, 2019
  12. ↑ Textile industry: Moncler sells smaller labels to investors ( Memento of the original from January 21, 2014 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , October 31, 2013 @1@ 2Template: Webachiv / IABot / www.textilwirtschaft.de
  13. ↑ Fabeau: Moncler sells its sportswear brands ( Memento of the original from February 21, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , November 13, 2013 @1@ 2Template: Webachiv / IABot / www.fabeau.de
  14. ↑ Textile industry: Moncler confirms ISC sale ( Memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , November 12, 2013 @1@ 2Template: Webachiv / IABot / www.textilwirtschaft.de
  15. ↑ Europolitan: Archived copy ( Memento of the original from December 17, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Moncler sets new gold standard - CEO Remo Ruffini becomes billionaire , December 17th, 2013 @1@ 2Template: Webachiv / IABot / www.europolitan.de
  16. ↑ Style.com: Moncler teams up with eight designers to reinterpret its down jacket dezeen.com, February 22, 2018
  17. ↑ Style.com: Moncler Gamme Bleu , January 12, 2014
  18. ↑ Freshness Mag: [6] Moncler x COMME des GARÇONS - Moncler 365 Pop-Up Store, March 26, 2010
  19. ↑ Telegraph: Chinese fake-away , September 30, 2011
  20. ↑ Moncler: Moncler on the frontline agains fakes sold offline and online , accessed November 20, 2012
  21. ↑ Les Mads: Moncler Down Jacket: The Enlightenment , February 15, 2010
  22. ↑ Elliott's Blog: Moncler Filing Many UDRPs, But Still Has a Long Way to Go ( Memento of the original from November 21, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , November 19, 2012 @1@ 2Template: Webachiv / IABot / www.elliotsblog.com