Gangnam style

from Wikipedia, the free encyclopedia
Gangnam style
Psy
publication July 15, 2012
length 3:39 min
Genre (s) K-pop
Author (s) Yoo Gun-hyung, Psy
album PSY's Best 6th Part 1

Gangnam Style ( 강남 스타일 ) is a K-Pop - Song of the South Korean rapper Psy . It owes its worldwide popularity to its distribution as a video on YouTube . It reached the top of the charts in numerous countries in Europe and America. On September 20, 2012, Gangnam Style was named the most popular video (with the most "Like" clicks) in YouTube's history in the Guinness Book of Recordsrecorded. The video reached one billion views on December 21, 2012 and over two billion views on May 31, 2014, and was the most-viewed video in YouTube history with just under 2.9 billion views by July 2017.

Gangnam Style won the "Best Video" category at the MTV Europe Music Awards 2012 in Frankfurt am Main . At the French NRJ Music Awards 2013 , Gangnam Style won two trophies for “Best Music Video” and “Best International Song”.

background

Gangnam neighborhood in Seoul

K-Pop is a collective term for Korean-language pop music. For years, most K-pop bands and musicians have been pushing for success outside their home country. Despite targeted funding from the South Korean government , K-pop's popularity remained largely limited to Asia. The growing interest in social media in the 2000s is considered a turning point; since then, numerous K-pop songs have gained more and more prominence in the west, mainly through the distribution on YouTube. According to the Reuters news agency , K-Pop has made its breakthrough in the US music market thanks to Psys Gangnam Style .

On July 15, 2012, Gangnam Style was released by the music label YG Entertainment . Numerous US media described 2012 as the year in which K-Pop reached the USA, not least thanks to the success of Gangnam Style .

interpretation

The song is designed as a parody. Accordingly, Gangnam Style describes the lavish and luxurious lifestyle associated with the Gangnam district of the South Korean capital Seoul . Psy caricatures the efforts of countless people to imitate this lifestyle, especially in nightlife. He repeats the line of text "오빤 강남 스타일" Oppan Gangnam Style ( Eng . 'Big brother has the Gangnam Style') over and over again. By “big brother”, Psy means himself, because in South Korea it is not uncommon for younger women to call older acquaintances “big brother” to create a feeling of familiarity.

Psy told the South Korean news agency Yonhap that his motto was: "Be funny, but don't be stupid." Many Koreans believe that Psy does not make fun of a certain class of society in his music video, but rather of himself.

production

Gangnam Style was written by Psy and songwriter Yoo Gun-hyung . The music video was filmed at various locations in Gangnam and was originally intended only for the K-pop audience. The video's worldwide success surprised both the video's producer and the artist. The following were involved:

reception

A few days after the video for Gangnam Style appeared on YouTube, fans from all over the world filmed parodies of Gangnam Style and posted them online.

International news channels and newspapers reported on Gangnam Style . Gangnam Style received positive reviews from critics in South Korea, Scandinavia, the Netherlands and the English-speaking world .

According to journalist Andrew Ryan of the Canadian daily The Globe and Mail , the Gangnam Style video is the fifth largest viral video in the history of the Internet. On September 13, 2012, almost two months after the piece was released, he wrote: "While most modern hit songs reach their peak after a few weeks, the Gangnam-style phenomenon is still current in North American culture."

Jenny Manning of the British daily newspaper The Sun wrote that Psy's song Gangnam Style made it a world-famous name.

“I just saw that video for the first time… I think I can do that move. But I'm not sure that the inauguration ball is the appropriate time to break that out. Maybe do it privately for Michelle . "

- US President Barack Obama

"Through his song Gangnam Style, Psy has become an international sensation, with his satirical song's video clip - and its horse-riding-like dance moves - viewed more than half a billion times since its release in July."

The original video on YouTube reached over 3.5 billion clicks as of March 2020. In November 2012, it was viewed 7 to 10 million times on YouTube every day. The popularity of the music video has grown at an unprecedented rate, said YouTube. Psy waived the exploitation rights.

influence

Pop Culture

Gangnam Style dancers at the Gimje Horizon Festival

Thanks to numerous Twitter posts by musicians from the USA and Great Britain, Gangnam Style became known in the English-speaking world as well as in Europe, where Psy was able to climb the charts. According to Der Spiegel , Psy owes its success in the USA to others. a. Katy Perry , who posted the Gangnam Style video on Twitter . Evan Ramstad , a journalist from the Korea Real Time section of the Wall Street Journal , wrote, " T-Pain ’s tweet sent it ( Gangnam Style ) into the stratosphere."

After the video for Gangnam Style appeared , Justin Bieber's music manager , Scooter Braun, showed interest in working with Psy. Psy then traveled to the United States in early September 2012, where he offered dance performances to the 43,000 spectators in attendance at the major league baseball game between the Los Angeles Dodgers and the San Francisco Giants . In the same month it was announced that Psy is under contract with Island Records .

According to the journalist of the Frankfurter Allgemeine , Carsten Germis , numerous young people from Seoul to Chicago have organized flash mobs "in psy fashion". On November 5, 2012 , the French radio station NRJ organized a “Gangnam Style” flash mob at Trocadero Square in front of the Eiffel Tower in Paris , with around 20,000 fans dancing.

In the Philippines , around a thousand inmates of the Cebu City Detention and Rehabilitation Center danced their Gangnam Style, which was officially published on YouTube, in the pouring rain . The Portuguese-Canadian singer Nelly Furtado first incorporated the dance during her Live-in-Manila concert in the Philippines.

Parodies

Clayton Conrad Anderson , former flight engineer for the International Space Station , dances Gangnam Style in a
NASA parody

According to the British daily The Guardian , Psy has waived exploitation rights for Gangnam Style . This means it can theoretically be freely changed by anyone. After just a few days, fans from all over the world were filming parodies and posting them online. The "Gangnam Style - USNA Spirit Spot" by candidate officers from the United States Naval Academy received more than three million views in one week and was also distributed more widely by the national media in the USA, Canada and Great Britain.

The Chinese artist Ai Weiwei , who is critical of the regime, is doing a remarkable parody . He shot his own version of the video with friends and published it on the Internet. A few hours later, the "horse dance" was censored in China because Ai Weiwei performed it with handcuffs.

On September 19, 2012, a parody with the subtitle "I am Yushin style!" Was released by the North Korean government on Uriminzokkiri , the online service of the Committee for the Peaceful Reunification of Korea , about the former leader of the Conservative Saenuri Party and President of South Korea, Park Geun-hye , parody. In the course of the presidential election in the United States in 2012 , parodies of Gangnam Style were created: the candidates Barack Obama and Mitt Romney were embodied by doubles.

On April 11, 2013, the German YouTube channel "ARD" published a video with a parody of Gangnam Style from the NDR satirical program Extra 3 . The song was repositioned as "Ich find 'Bumm-Bumm cool" and was an allusion to the controversial nuclear weapons tests of the North Korean dictator Kim-Jong-un . The song reached almost 5.5 million views on YouTube (as of April 10, 2020).

Other organizations parodying the song are the video portal YouTube , the US space agency NASA , the UK's military broadcaster British Forces Broadcasting Service , the environmental protection organization Greenpeace , and the human rights organization Amnesty International in collaboration with the British sculptor Anish Kapoor .

With Badass Gangnam Style , the band Start a Revolution released a metal homage to the song; she could be heard in the ZDF sports studio . The accompanying music video won the Editor's Choice on MTV and VIVA . It was shot u. a. in the oldest German SM club in Hamburg, the Club de Sade .

consequences

South Korea

Since the video was released in July 2012, the stock value of DI Corporation, Psy's father's company, has increased fivefold in three months, despite falling sales. After the success of the music video, South Korea has seen increased demand from tourists from all over the world. USA Today's Jayne Clark wrote that Gangnam Style put Seoul "on the travel map." The airline British Airways announced that it will offer flights to Seoul six times a week from December 2, 2012. Because of the Gangnam-Style phenomenon, the demand for flight tickets has increased "enormously".

The Bank of Korea announced in November 2012 that the country's foreign trade balance had turned positive. One reason for this is the rapidly increasing export of cultural goods such as Gangnam Style and other K-Pop songs.

Music industry

The consequences of the Gangnam style phenomenon on the music industry are far-reaching. According to journalist Adam Sherwin of the British daily The Independent , future music stars are no longer forced to sing only in English. He wrote that "global internet demand" for Gangnam Style has largely reduced the "traditional reluctance" of British broadcasters to play foreign language songs.

Kevin Evers of the Harvard Business Review wrote that Psys Gangnam Style changed the way Billboard magazine used to record the Billboard Hot 100 . From mid-October 2012, in addition to airplay on radio and the physical units sold, digital units and Internet views were also taken into account in the US music charts.

Commercial win

In July 2012, Gangnam Style reached number 1 in South Korea , stayed there for five weeks and reached number 1 on the US iTunes charts on September 15 . Worldwide were u. a. reached top positions in the singles charts in Australia, Belgium, Bulgaria, Denmark, Finland, France, Greece, Honduras, Israel, Italy, Canada, Lebanon, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Russia, Scotland, Spain and the Czech Republic .

In the UK, it was the first South Korean song to top the charts. In Germany, Austria and Switzerland the song reached number 1 in the charts in October and early November 2012, respectively. On October 6th, Gangnam Style reached # 2 in the US. The song occupied second position for seven weeks, making it one of the biggest number two hits according to Billboard .

In the US alone, the song has been purchased 5 million times. In Australia, Gangnam Style is one of the best-selling singles of all time with over 700,000 copies sold.

By October 2013, over 10 million digital copies of the song had been sold worldwide.

Chart placements

Charts Top ranking Weeks
Chart placements
Germany (GfK) Germany (GfK) 1 (50 weeks) 50
Austria (Ö3) Austria (Ö3) 1 (42 weeks) 42
Switzerland (IFPI) Switzerland (IFPI) 1 (42 weeks) 42
South Korea (KMCA) South Korea (KMCA) 1 (54 weeks) 54
United States (Billboard) United States (Billboard) 2 (31 weeks) 31
United Kingdom (OCC) United Kingdom (OCC) 1 (21 weeks) 21st

Awards for music sales

Country / Region Award Sales
Awards for music sales
(country / region, Award, Sales)
Australia (ARIA) Australia (ARIA) Platinum record icon.svg 10 × platinum 700,000
Denmark (IFPI) Denmark (IFPI) Platinum record icon.svg 2 × platinum 30,000
Germany (BVMI) Germany (BVMI) Gold record icon.svg 5 × gold 750,000
Italy (FIMI) Italy (FIMI) Platinum record icon.svg 2 × platinum 60,000
Canada (MC) Canada (MC) Platinum record icon.svg 4 × platinum 320,000
New Zealand (RMNZ) New Zealand (RMNZ) Platinum record icon.svg 4 × platinum 60,000
Sweden (IFPI) Sweden (IFPI) Platinum record icon.svg 3 × platinum 60,000
Switzerland (IFPI) Switzerland (IFPI) Platinum record icon.svg 3 × platinum 90,000
Spain (Promusicae) Spain (Promusicae) Platinum record icon.svg platinum 40,000
United States (RIAA) United States (RIAA) Platinum record icon.svg 5 × platinum 5,000,000
United Kingdom (BPI) United Kingdom (BPI) Platinum record icon.svg 2 × platinum 1,200,000
All in all Gold record icon.svg2 × gold
Platinum record icon.svg38 × platinum
8,310,000

Publications

country Record label date format
Korea SouthSouth Korea South Korea YG Entertainment July 15, 2012 Download
United KingdomUnited Kingdom United Kingdom Schoolboy Records /
Universal Republic Records
4th September 2012
United StatesUnited States United States September 6, 2012
GermanyGermany Germany Universal Republic Records October 15, 2012 CD single

Appearances

Psys performance at the French NRJ Music Awards 2013 in Cannes

Psy appeared with the song on numerous shows, such as the TV total on ProSieben moderated by Stefan Raab . He was also invited as a special guest on the occasion of the celebration of the 85th birthday of King Bhumibol Adulyadej of Thailand . The following appearances are particularly noteworthy:

  • Rio de Janeiro : At the Carnival in Rio 2013, Psy was on stage with the Brazilian singer Claudia Leitte . With an average of 2 million party guests, the Carnival in Rio is one of the largest festivals in the world.

Oppa is just my style

Hyuna, 2012

Oppa Is Just My Style (Korean: 오빤 딱 내 스타일 ) is a cover version of the song Gangnam Style that Psy recorded with Hyuna . The video reached over 670 million clicks on YouTube.

The lyrics are about a woman who turns men's heads with her oppa style. Both Psy and Hyuna can be seen in the music video, who, together with some dancers, imitate the dance from Gangnam Style . The term oppa refers to a form of address that younger girls use to older boys or men instead of their first name; this form of address is part of the Korean age label .

Others

In the course of the publication of Google Zeitgeist in 2012 it became known that an Easter egg was included on the corresponding website . This shows a robot, the mascot of the Android operating system , which appears when you run over a small symbol and dances in the Gangnam style .

In Germany, the video was blocked until 2016 due to the dispute between Youtube and GEMA .

See also

Web links

Commons : Gangnam Style  - collection of images, videos and audio files

Remarks

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