Kia Motors
| Kia Motors Corporation
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|---|---|
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| legal form | Corporation |
| founding | 1944 |
| Seat | Seoul , South Korea |
| management | Hyoung-Keun Lee ( CEO ) |
| Branch | Motor vehicle manufacturer |
| Website | www.kia.com |
| As of March 29, 2017 | |
| Korean spelling | |
|---|---|
| Korean alphabet : | 기아 자동차 |
| Hanja : | 起亞 自動 車 |
| Revised Romanization : | Gia Jadongcha |
| McCune-Reischauer : | Kia Chadongch'a |
Kia Motors Corporation is a car manufacturer from South Korea , which since 1998 for Hyundai Motor Group belongs. With 7.9 million vehicles sold, Hyundai / Kia is the fourth largest vehicle manufacturer in the world after Toyota (9.98 million), Volkswagen (9.73 million) and General Motors (9.71 million) (as of 2013). The name Kia is based on Korean "ki" ( Hanja : 起, Hangeul : 기) for ascend and "a" (Hanja: 亞, Hangeul: 아) for Asia .
history
In 1944 the "Kyongseong Precision Industry" was founded, which from 1952 manufactured bicycles in Korea under the new name "Kia Industry Company". In 1961/62, Kia founded the Korean vehicle industry with the construction of a motorcycle and a three-wheel mini truck. Almost ten years later, the first four-wheeled truck, the Kia Titan , was produced, which is still synonymous with truck in Korea today. Two years later, in 1973, the company went public. In the same year, Kia built Korea's first gasoline engine . Another year later, the first Kia car, the Kia Brisa , rolled off the assembly line , the pick-up version of which was the first Korean export car.
In 1976 Kia took over competitor Asia Motors . Two years later, Kia also built the first Korean diesel engine. From 1979 to 1981 the models Peugeot 604 and Fiat 132 were built for the Korean market under license .
In 1981 a new management team laid the foundation for further growth into a global automobile manufacturer. The focus was initially on commercial vehicles - especially the Kia Bongo . Investments and a license agreement with Mazda in 1983 enabled the production of cars again. Together with Mazda and Ford, the top seller was produced from 1986: the Kia Pride , which was sold over two million times. Expansion to America followed in 1992, and to Germany a year later. For Europe , the Kia Sportage was built by Karmann in Osnabrück between 1995 and 1998 .
In 1998 Kia came under insolvency administration due to the Asian financial crisis and was taken over by the Hyundai Group a little later . In 2000, the Hyundai Motor Group developed , which was briefly converted into the Hyundai Kia Automotive Group in 2003 . Kia has been back in the black since 1999. Together with Hyundai , they rose to the seventh largest automobile manufacturer in the world in 2004.
Since September 2007, the company's European headquarters have been located on Theodor-Heuss-Allee in Frankfurt am Main in the immediate vicinity of the exhibition grounds. The vehicles are developed for the European market in the development center in Rüsselsheim am Main (joint development center of KIA and Hyundai). Peter Schreyer , who was Head of Design at Audi from 1994 to 2002, has been Head of Design at Kia since 2006 . Albert Biermann, who was previously Deputy Head of Development at BMW M GmbH , has been Head of Development at the Hyundai Motor Group since 2015 .
Kia vehicles are produced in 15 plants in 10 countries (as of December 31, 2011).
For the first time in the company's history, Kia Motors took the top spot in the quality rating from JD Power and Associates in 2016.
Market position
Kia Motors sells approximately one third of all its vehicles in Korea and the United States. The third largest market for Kia vehicles is Europe, in which a total of 12.3% of all sales took place in 2008.
| year | Number of approvals |
Percent of total registrations |
|---|---|---|
| 2003 | 26,386 | 0.82% |
| 2004 | 34,103 | 1.04% |
| 2005 | 49,820 | 1.49% |
| 2006 | 46.184 | 1.33% |
| 2007 | 40,381 | 1.28% |
| 2008 | 34,322 | 1.11% |
| 2009 | 55,379 | 1.46% |
| 2010 | 36,624 | 1.26% |
| 2011 | 42,065 | 1.30% |
| 2012 | 54,798 | 1.80% |
| 2013 | 55,654 | 1.90% |
| 2014 | 53,546 | 1.80% |
| 2015 | 55,689 | 1.70% |
| 2016 | 60,522 | 1.81% |
The best-selling model in Germany was in October 2015, the Kia Cee'd , 2017, the Kia Sportage .
| year | Number of approvals |
Percent of total registrations |
|---|---|---|
| 2003 | 2,400 | - |
| 2004 | 4,368 | 1.40% |
| 2005 | 5,588 | 1.81% |
| 2006 | 5,874 | 1.90% |
| 2007 | 5,168 | 1.73% |
| 2008 | 6,946 | 2.37% |
| 2009 | 8,954 | 2.80% |
| 2010 | 8,118 | 2.90% |
reception
Motor journalist Volker Koerdt wrote about the company's development at the end of 2018 that "ridiculed beginnings ... [became] a success story that deserves applause." In 1993, Kia sold only 611 vehicles in its first year in Germany and has grown steadily since then to over 64,000 customers in 2017. Koerdt sees various points as the basis of this success: For example, the Hyundai Motor Group , to which Kia also belongs, understood almost no other group to learn from model to model cycle. While early models were "neither intoxicating in terms of design, driving dynamics nor quality," Kia now offers top models in their respective classes. The seven-year guarantee of the vehicles is a testimony to the fact that the manufacturer really trusts its products. Peter Schreyer , Head of Design, who has been in office since 2006, continues to have a significant share in Kia's positive development . Finally, the adaptation of the product range to different markets such as Asia, the USA and Europe is one of the company's strengths.
Timeline
[1] for Fiat under license produced
[2] identical or based on Mazda
[3] for Peugeot under license
[4] in the USA, Japan and Australia as Ford sold
[5] identical with Lotus Elan
[6] identical or based on Hyundai
[7] in cooperation with Mitsubishi
[8] is based on Suzuki or Daihatsu
Models
| construction time | model series | annotation | image |
|---|---|---|---|
Microcar |
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| since 2004 | Kia Picanto / Morning | According to the manufacturer, the Picanto has the largest interior space in its class. |
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Small car |
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| 1986-2000 | Kia Pride | Identical to the Mazda 121 / Ford Festiva |
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| 1994-1998 | Kia Avella | Identical to the Ford Aspire in North America |
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| since 1999 | Kia Rio | The Rio presented in November 1999 belonged to the compact class segment. It was available as a hatchback, which was later followed by a notchback sedan. In autumn 2005 the first series was replaced, but relocated to a small car through downsizing. The third generation appeared in autumn 2011. In the USA it is also available with a notchback. |
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Compact class |
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| 1974-1981 | Kia Brisa | Based on the Mazda 1000 , from 1976 as Brisa II or K303 based on Mazda 818 . |
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| 1992-1999 | Kia Sephia / mentor | First Kia model on the German market. Initially only available as a notchback, later also as a hatchback. Based on the Mazda 323 . |
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| 1997-2004 | Kia Shuma / Cerato / Sephia | It was available in both a hatchback and a notchback version and in two versions: Shuma I (1997-2001) and Shuma II (2001-2004). Both generations were available with different equipment and engine variants, but there were hardly any technical differences. There were visual differences in the shape of the headlights and at the rear. |
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| since 2004 | Kia Cerato / Spectra / Shuma / Forte | The Cerato was presented in 2004 and was replaced by the more modern Kia cee'd in Europe just three years after production began. Outside Europe, the model was sold as a facelift variant under the model name Kia Shuma / Spectra until 2009 and then replaced by the Forte, which is still called Cerato in Costa Rica, Australia and Brazil. The two-door variant of the Forte is nicknamed Koup. |
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| since 2007 | Kia cee'd | The successor to the only moderately successful Cerato has been available on the German market since January 20, 2007. Developed, built for and in Europe, five engines (three petrol, two diesel) and four equipment versions are initially available. There are currently three body versions available: five-door, three-door (pro_cee'd) and Sportswagon (station wagon). |
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Middle class |
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| 1987-1995 | Kia Concord | Based on the Mazda 616 |
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| 1989-1996 | Kia Capital | Based on the Mazda 626 |
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| 1996-2001 | Kia Clarus / Credos | In 1996 it represented the Group's entry into the middle class. The model for this model was the Mazda 626, with which it shared optical and technical features. The successor was the Magentis. |
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| since 2000 | Kia Magentis / Optima / K5 / Lotze | Until 2010 it was based on the same platform as the Hyundai Sonata, but had a different sheet metal cover than this one. The latest generation was designed by the German Kia design chief Peter Schreyer and is also available with a hybrid drive. |
_Genf_2018.jpg)
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upper middle class |
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| 1992-1996 | Kia Potentia | Based on the Mazda 929 |
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| 1997-2002 | Kia Enterprise | Based on the Mazda 929 |
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| 2003-2010 | Kia Opirus / Amanti | The Kia Opirus is a sedan that can be assigned to the upper middle class. The model name is derived from the Mesopotamian city of Ophir and, according to Kia, is intended to convey associations of luxury and style. In North America, however, it is sold under the name Amanti. |
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| since 2009 | Kia Cadenza / K7 | The new sedan replaced the Opirus in South Korea from November 2009. Export began in March 2010 to South and Central America, Asia (excluding China), Oceania, the Middle East and Africa. Since June 2010 it has also been offered in China, where it is to remain on offer alongside other Asian markets. |
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| since 2012 | Kia K9 / Quoris | The new sedan has complemented the K7 in South Korea since May 2012. The export will start in 2013 under the name Quoris. |
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| since 2017 | Kia Stinger | The first Gran Turismo Kias is based on Hyundai's G80 platform. With its 3.3l V6 GDI twin-turbo engine, the Stinger is the sportiest production Kia to date. |
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SUV |
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| since 1994 | Kia Sportage | With this model, Kia entered the booming off-road vehicle market from 1994. The production site was not initially in South Korea, but at the German vehicle manufacturer Karmann in Osnabrück. However, due to poor workmanship, the Koreans decided to relocate the production site. The Sportage has been manufactured for Europe in the new Kia plant in Žilina, Slovakia, since August 2007. The third generation appeared in August 2010. |
_%E2%80%93_Frontansicht,_21._Februar_2016,_D%C3%BCsseldorf.jpg)
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| since 2002 | Kia Sorento | The Kia Sorento was launched in mid-2002. From the outside, it gives the impression of a classic sports utility vehicle (SUV), but is built on a ladder frame with a screwed-on body with a rigid rear axle and its construction is more like an off-road vehicle. |
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| since 2008 | Kia Borrego / Mohave |
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| since 2016 | Kia Niro | The Niro is the brand's only SUV with a hybrid drive to date. |
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| since 2017 | Kia Stonic | The Stonic is the smallest SUV in the product range to date. |
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| since 2019 | Kia Telluride | The Telluride is Kia's largest SUV. |
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| since 2019 | Kia Seltos | The Seltos is a compact SUV built in South Korea and India and launched in June 2019. |
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| since 2019 | Kia XCeed | The XCeed crossover SUV based on the Ceed was also presented in June 2019. |
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| from 2020 | Kia Sonet | Around four meters long SUV built in India. | |
Off-road vehicle |
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| 1990-1997 | Asia Rocsta | Civil version of the military jeep |
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| 1997-1999 | Asia Rocsta R2 |
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| 1997-2001 | Kia Retona | The Retona (= Re turn to na ture) is the civil version of the Korean military vehicle, which is based on the same chassis as the Kia Sportage. |
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Roadster / Cabriolet |
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| 1996-1997 | Kia Elan / Vigato / Roadster | Lotus Elan production facilities sold to Kia |
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Van |
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| since 1999 | Kia Visto | Identical to the Hyundai Atos |
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| since 1999 | Kia Carens | This compact van has been available in Germany since the end of 2000 and is now in its fourth generation. |
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| 1999-2003 | Kia Joice / Carstar |
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| since 1998 | Kia Carnival | The large-capacity van is one of the largest vans available in Germany and is equipped with seven seats. In mid-2010 it was removed from the German model range. In the UK and North America it is sold under the name Kia Sedona. |
_S_van_(2018-10-01)_01.jpg)
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| since 2008 | Kia Soul | Minivan built since 2008. The third generation, which was introduced in 2019, is only powered by batteries in Central Europe. |
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commercial vehicles |
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| 1986-1999 | Kia / Asia Besta | Minibus based on the Mazda Bongo |
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| 1981 | Kia / Asia Bongo / K series | Based on the Mazda Bongo |
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| since 1997 | Kia Pregio | Based on the Mazda Bongo |
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| 1983 | Kia / Asia Seres | Four-wheel commercial vehicle | |
| 1971 | Kia / Asia Titan | From 1971 model Titan E-2000 |
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| 1993-1999 | Kia / Asia Topic / Hi-Topic | Based on the Mazda Bongo | |
| 1993-1999 | Kia / Asia Towner | Based on the Daihatsu Hijet or Suzuki Carry |
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Studies
Kia KCV-II (2002)
Kia Sport (2004)
Kia cee'd (2006)
Kia pro cee'd (2006)
Kia Kee (2007)
.jpg)
- Kia KEV-4 (1995)
- Kia KMS-2 (1996)
- Kia Elan.eks (1999)
- Kia KMS-4 (1999)
- Kia Genesis (1999)
- Kia KCV-1 (2001)
- Kia KCD-1 Slice (2003)
- Kia KCV-III (2003)
- Kia KCV-IV Mojave (2004)
- Kia KCD-II Mesa (2005)
- Kia Multi S (2005)
- Kia Soul (2006)
- Kia Kue (2007)
- Kia ex_cee'd (Geneva 2007)
- Kia Kee (Frankfurt 2007)
- Kia Soul Burner / Diva / Searcher (Geneva 2008)
- Kia N ° 3 (Geneva 2009)
- Kia Pop (Paris 2010)
- Kia GT (Frankfurt 2011)
- Kia Provo (Geneva 2013)
- Kia Niro (Frankfurt 2013)
- Kia Sportspace (Geneva 2015)
Sponsorship
Kia has been the main sponsor of the Australian Open since 2002 and the UEFA Europa League sponsor since 2018 . In the 2007/08 season, Kia was the main sponsor and namesake of all the regional leagues of the Hessian Football Association .
Web links
Individual evidence
- ↑ a b VW is the second largest car manufacturer in the world ( Memento from February 5, 2014 in the Internet Archive ) on ndr.de
- ↑ GM Delivered 9.7 Million Vehicles Globally in 2013 at media.gm.com, accessed on March 24, 2014
- ↑ auto-motor-und-sport.de: A new design language for Kia , from May 20, 2010, accessed on July 24, 2018.
- ↑ stern.de about the Hyundai Group from August 8, 2017, accessed on July 25, 2018,
- ↑ a b spiegel.de, driving report of the cee'd from October 4, 2015, accessed on July 24, 2018.
- ↑ Shin Ji-hye: Kia tops US car quality survey. The Korean Herald, June 23, 2016, accessed June 24, 2016 .
- ↑ MOVE - Kia Motors Sustainability Magazine 2009, p. 12 f. ( Memento from January 18, 2010 in the Internet Archive )
- ↑ New registrations of passenger cars in December 2017 by brand and model series. Retrieved July 24, 2018 .
- ↑ Volker Koerdt: Korean Success Story , Auto Zeitung 25-2018, November 14, 2018.
- ↑ http://www.autobild.de/marken-modelle/kia/carens/generation-4-2013/
- ↑ Kia extends partnership with AO ausopen.com, January 27, 2018
- ↑ Kia Motors becomes official partner of the UEFA Europa League uefa.com, August 28, 2017
- ↑ Commerce reaches the base 11freunde.de, October 9, 2007
