Benjamin Sisko and Wendy's: Difference between pages

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{{articleissues|cleanup=June 2008|globalize=June 2008}}
{{ST-in-universe}}

{{Plot|date=November 2007}}
{{Infobox_Company
{{Star Trek character|if=|Title = Benjamin L. Sisko
|company_name = Wendy's
|bgcolor = #ccccff
|company_logo = [[Image:Wendy's logo.svg|180px|center]]
|Image = BenSisko.jpg <!-- Do not replace with publicity shots, they will be deleted, screen caps only please -->
|company_type = [[Wholly owned subsidiary]]
|Caption = Captain Benjamin Sisko
|slogan = It's waaaay better than fast food. It's Wendy's.
|Species = [[Human]]
|parent = [[Wendy's International]]
|Gender = [[Male]]
|foundation = 1969 in [[Columbus, Ohio]], [[United States|USA]]
|Planet = [[Earth]] ([[New Orleans, Louisiana|New Orleans]])
|Affiliation = [[Starfleet]]
|location = [[Dublin, Ohio]], USA
|key_people = [[Dave Thomas (American businessman)|Dave Thomas]] (founder)<br/>[[Melinda Lou Thomas]], nicknamed Wendy (chain's [[namesake]])
|Posting = [[Starbase]] 137<br />[[USS Lexington (Star Trek)|USS ''Lexington'']]<br />[[USS Okinawa (NCC-13958)|USS ''Okinawa'']] executive officer<br />[[USS Saratoga (Star Trek)|USS ''Saratoga'']] executive officer<br />[[Utopia planetia]] Fleetyards<br />
|industry = [[Restaurant]]s
[[Deep Space Nine (space station)|Deep Space Nine]] [[commanding officer]]<br />Emissary of the [[Prophet (Star Trek)|Prophet]]s<br />[[USS Defiant|USS ''Defiant'']] commanding officer<br />[[Starfleet Command]] (temporarily)
|num_employees = 57,000 (2007)
|Rank = [[Lieutenant Commander (Star Trek)|Lieutenant Commander]]<br />[[Commander (Star Trek)|Commander]]<br />[[Captain (Star Trek)|Captain]]
|revenue = {{profit}} $2.469 billion [[USD]] (2006)
|Portrayed = [[Avery Brooks]]
|net_income = {{profit}} $37.0 million [[USD]] (continuing operations) (2006)
|products = [[Fast food]]:<br/>{{nowrap begin}}[[hamburgers]]{{·w}} [[Chicken (food)|chicken products]]{{·w}}[[salads]] {{·w}} [[french fries]]{{·w}}[[milkshakes]]{{·w}} [[soft serve ice cream]]{{nowrap end}}
|homepage = [http://www.Wendys.com www.Wendys.com]
}}
}}


'''Wendy's''' is an international [[Chain store|chain]] of [[fast food]] [[restaurant]]s founded by [[Dave Thomas (American businessman)|Dave Thomas]] in 1969 in [[Columbus, Ohio]]. As of December 2006 Wendy's was the third largest hamburger fast food chain with approximately 6,700 locations after [[McDonald's]] (31,000 locations) and [[Burger King]] (11,200 locations).<ref>{{cite web |url=http://www.answers.com/McDonald%27s?cat=biz-fin |title=McDonald's |author=Hoovers.com |publisher=answers.com |date= |accessdate=2007-08-23}}</ref><ref>{{cite web |url=http://www.bk.com/companyinfo/corporation/facts.aspx |title=Burger King Domestic and Global facts |accessdate=2007-08-23}}</ref> On [[April 24]], [[2008]], the company announced a merger with [[Triarc]], the parent of [[Arby's]]. Under the new owner the company will remain headquartered in [[Dublin, Ohio]].<ref>{{cite web |url=http://www.nytimes.com/reuters/business/business-wendys-triarc.html?sq=Wendy's%20Triarc&st=nyt&scp=1&pagewanted=print |title=Triarc Buys Wendy's In A $2.3 Billion Deal |author=[[Reuters]] |publisher=[[the New York Times]] |date=[[2008-04-24]] |accessdate=2008-04-24 |quote=}}</ref>
'''Benjamin Lafayette Sisko''', played by [[Avery Brooks]], is the main character of the [[television series]] ''[[Star Trek: Deep Space Nine]]''. Deep Space Nine is the third of five television series set in the Star Trek universe.
In addition, the company rejected more than two buyout offers from Triarc Companies Inc.,, Wendy’s was then sold to the owners of Arby’s. Triarc Companies Inc., which is run by billionaire investor [[Nelson Peltz]]. Roughly paid out was $2.34 billion in an all-stock deal. Wendy’s had previously rejected offers from Triarc before they gave in to the deal.
==Character history==
===Early life and career===


Wendy's International is the parent company of Wendy's, and is a publicly traded company. Approximately 77% of Wendy's restaurants are [[franchising|franchised]], the majority of which are located in North America. Wendy's and its affiliates employs more than 46,000 people in its global operations. In fiscal year 2006, the firm had $9.45 billion (USD) in total sales.<ref name="info">{{cite web|title=Hoover's profile of Wendy's |url=http://www.answers.com/topic/wendy-s-international?cat=biz-fin |author=Hoovers.com |date= |accessdate=2007-06-29 |publisher=Answers.com}}</ref> While Wendy's sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages.
Born in 2332 in [[New Orleans, Louisiana|New Orleans]], Benjamin is the son of [[Joseph Sisko]], the chef and owner of the [[restaurant]] "Sisko's Creole Kitchen", "Sisko's" for short. His birth mother was a human woman named Sarah. However, Sarah was actually possessed by one of the [[Bajoran Prophets]] (the lifeforms that exist inside the [[Bajoran wormhole]]), who manipulated her into marrying Joseph and conceiving Benjamin. Sarah and Joseph were happily married until Sarah disappeared two days after Ben's first birthday, when the lifeform left her body. She died in an accident several years later.


In response to the 1986 slowdown, Wendy's restructured its cleanliness standards, menu and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market.<ref name="info"/>
Joseph eventually meets and marries another woman who goes on to raise Benjamin as her own son. Benjamin remains unaware of these events until well into his adulthood and long after he otherwise makes contact with the Bajoran Prophets.<ref> Episode "[[Shadows and Symbols]]"; Star Trek: Deep Space Nine, Episode 2 of Season 7</ref> Ben has a sister named Judith and at least two brothers.


Wendy's menu consists primarily of [[hamburgers]], [[chicken]] [[sandwiches]], [[French fries]] and beverages. The company does not have a signature product such as the [[Whopper]] or the [[Big Mac]], instead the burger patties it uses in preparing its sandwiches are its signature item. The company also advertises that its burgers are made from fresh ground beef, not frozen patties.
Sisko entered [[Starfleet Academy]] in 2350. During his sophomore year, he was in a field-study assignment on Starbase 137. He met a woman named Jennifer in [[Babylon (town), New York|Babylon]], [[New York]] on [[Gilgo-Oak Beach-Captree, New York|Gilgo Beach]], shortly after graduating from the Academy. The two eventually wed and had a son, [[Jake Sisko|Jake]].<ref> Episode "[[Emissary (DS9 episode)|Emissary]]"; Star Trek: Deep Space Nine, Episode 1 of Season 1</ref>


==Corporate profile==
As a Starfleet officer coming up through the ranks, Sisko was mentored by [[Curzon Dax]], a joined [[Trill (Star Trek)|Trill]] serving as Federation ambassador to the Klingon Empire, when the two were stationed aboard the USS ''Livingston'' early in Sisko's career. The symbiotic nature of the joined Trill becomes a significant aspect to Sisko's later relationships with his DS9 science officer [[Jadzia Dax]], who inherited the [[Dax symbiont]] from Curzon, and DS9 counselor [[Ezri Dax]], who inherits Dax upon Jadzia's untimely death.
===History===
Wendy's was founded by [[Dave Thomas (American businessman)|Dave Thomas]] on [[November 15]], [[1969]] and was named after Dave's fourth child, [[Melinda Lou Thomas]], then eight years old, whom her older siblings nicknamed "Wendy" (originally "Wenda", stemming from the child's initial difficulty saying her own name), as Thomas stated in his [[A&E Network|A&E]] ''[[Biography (TV series)|Biography]]'' show. The corporate headquarters is located in [[Dublin, Ohio|Dublin]], [[Ohio]]. The first Wendy's restaurant was opened in 1969 and the chain grew rapidly to more than 3,000 restaurants by 1985. However, in the mid-1980s some under-performing Wendy's restaurants were closed. In 1986 Dave Thomas came out of retirement and started doing commercials for Wendy's and helped rebuild the restaurant until his death.{{Fact|date=October 2008}} There are actually 16,589 people in the U.S. named Dave Thomas, according to the book, The External Assessment, by Tim.{{Fact|date=October 2008}} [[January 8]] [[2002]].


[[Image:Wendy's Original Columbus OH.jpg|thumb|right|175px|Original Wendy's Restaurant on East Broad Street in Columbus, now closed]]
Sisko served aboard the USS ''Okinawa'' under Captain Leyton, who saw command potential in the young officer. Leyton promoted Sisko to [[Lieutenant Commander (Star Trek)|lieutenant commander]] and made him his [[executive officer]]. It was during this assignment that Sisko and Leyton fought in the war between the Federation and the [[Tzenkethi]].<ref> Episodes "[[Homefront (DS9 episode)|Homefront]]" & "[[Paradise Lost (DS9 episode)|Paradise Lost]]"; Star Trek: Deep Space Nine, Episodes 10 & 11 of Season 4</ref>


The first Wendy's Restaurant in [[Columbus, Ohio]], opened by [[Dave Thomas (American businessman)|Dave Thomas]] in 1969, was closed on [[March 2]] [[2007]].<ref>{{cite web|title=Wendy's in the Midwest closes|url=http://www.dispatch.com/news-story.php?story=248700|author=Wolf, Barnet D.|date=[[2007-02-23]]|accessdate=2007-02-23|publisher=[http://www.dispatch.com The Columbus Dispatch]}}</ref> The signs were removed from the building the morning after its last day in operation. Reasons cited for this closing included a lack of foot traffic by potential customers, the closure of museums within proximity of the restaurant, cost-prohibitive renovations that would have been needed, and the lack of an adequate parking lot in front of the facility.<ref>{{cite web|title=Wendy's to close its original restaurant|url=http://www.msnbc.msn.com/id/17304915/|author=Associated Press}} </ref> Additionally, there have been several large closures of Wendy's franchise groups in the last few years; most noticeably the closure of its Australian operations and the bankruptcy of the WenAmerica franchise group and closure of its fifty locations in the [[Midwest]] region of the US.
Sisko eventually transferred to the USS ''Saratoga'' as its first officer. In early 2367, the Saratoga was one of the Starfleet vessels involved in the [[Battle of Wolf 359]] against the [[Borg (Star Trek)|Borg]]. Locutus, a Borg drone created from the assimilation of [[Jean-Luc Picard|Captain Jean-Luc Picard]], uses Picard's knowledge of [[Starfleet]] tactics to annihilate the Starfleet force; Jennifer Sisko is among the 11,000 casualties.<ref> Episode "[[Emissary (DS9 episode)|Emissary]]"; Star Trek: Deep Space Nine, Episode 1 of Season 1</ref>


In [[Canada]] and [[Maine]], as a result of Wendy's 1995 corporate merger of the Canadian doughnut chain [[Tim Hortons]], many locations were joint Wendy's&ndash;Tim Hortons restaurants (although with separate staff at separate order counters). This continued until Wendy's divested itself of Tim Hortons.
Afterward, Sisko took a position at the Utopia Planitia Fleet Yards on [[Mars]], overseeing the development of new ships, including the [[USS Defiant|USS ''Defiant'']], which was created specifically to contend with the Borg threat.<ref> Episodes [[The Search (DS9 episode)|The Search]] parts I & II; Star Trek: Deep Space Nine, Episodes 1 & 2 of Season 3</ref>


[[Image:Wendys Brantford ne.JPG|right|thumb|250px|A Wendy's in [[Brantford, Ontario]]]]
===Deep Space Nine===
<!-- Commented out because image was deleted: [[Image:Picard and Sisko.jpg|thumb|200px|Sisko meets [[Jean-Luc Picard]] for the first time since the [[Battle of Wolf 359]]]] -->
In 2369, Sisko is assigned to the [[Bajor]]an sector to command space station [[Deep Space Nine (space station)|Deep Space Nine]] and to help Bajor's recovery from the recently-concluded [[Occupation of Bajor|Cardassian occupation]], shepherding them toward possible membership in the [[United Federation of Planets]]. Sisko and his son Jake reluctantly take up residence on the station. Recognizing that the then decrepit station is not an "ideal environment" in which to raise a son, Sisko contemplates resigning his commission. Adding to Sisko's discomfort is the presence of Jean-Luc Picard, who briefs him on his mission. Sisko continues to harbour resentment toward Picard for his role, however unwilling, in the death of his wife.


===Key Dates===
Upon Sisko's first visit to Bajor, the [[Bajoran Kai]], [[List of Star Trek: Deep Space Nine characters#Opaka Sulan|Opaka Sulan]], labels him "the Emissary of the Prophets" and gives him one of the "[[Tears of the Prophets]]", a mysterious glowing orb that supposedly comes from Bajor's [[Prophet (Star Trek)|Prophets]]. By studying the orb and nearby stellar phenomenon, Jadzia Dax finds a location of unusual activity in the nearby Denorios Belt. Traveling there, Dax and Sisko discover the first known stable [[Bajoran wormhole|wormhole]], which leads to the [[Gamma Quadrant]], and the mysterious aliens living within it. The devoutly spiritual Bajorans believe them to be their "Celestial Temple" and Prophets, respectively. These aliens live outside linear time. Sisko's first contact with the aliens is awkward and difficult for both parties, but the encounter helps Sisko recognize that he has never allowed himself to move beyond the bitterness and grief of losing his wife, as well as his anger towards Picard. After leaving the [[wormhole]], Sisko embraces the opportunity to move forward and command DS9.
* 1969: Wendy's founded<ref name="info"/>
* 1970: Opens first commercial [[Drive-through#Drive-through_restaurants|drive-thru]]<ref name="info"/>
* 1979: Introduces [[salad bar]]<ref name="info"/>
* 1984: ''[[Where's the Beef?]]'' slogan debuts<ref name="info"/>
* 1986: Near failure of 1/5 of Wendy's stores<ref name="info"/>
* 1989: Super Value Menu debuts<ref name="info"/>
* 1995: Acquires [[Tim Hortons]]<ref name="info"/>
* 2002: Dave Thomas dies<ref name="info"/>
* 2006: Wendy's divested itself of Tim Hortons<ref name="info"/>
* 2007: Original Wendy's Restaurant closes.<ref name="info"/>
* 2008: Announces merger with [[Triarc]]<ref>[http://dealbook.blogs.nytimes.com/2008/04/24/wendys-to-sell-itself-to-peltzs-triarc/?hp Wendys to Sell Itself to Peltzs Triarc - Mergers, Acquisitions, Venture Capital, Hedge Funds - DealBook - New York Times<!-- Bot generated title -->]</ref>


==Products==
After DS9 is moved to the mouth of the wormhole in order to firmly claim it for Bajor, it becomes a new hub of scientific, commercial and political activity.
The wormhole's discovery cements in Opaka's and other Bajorans' minds the notion that Sisko is the Emissary of the Prophets - a title and set of responsibilities with which Sisko is initially ill at ease. However, Sisko warms up to and eventually embraces his fated role in the Bajoran faith.


The chain is known for its [[square (geometry)|square]] ground beef [[hamburgers]] and milkshakes. The idea for Wendy's "old fashioned" hamburgers was actually inspired by Dave Thomas's trips to [[Kewpee Hamburgers]] in his home town of [[Kalamazoo, Michigan]]. The Kewpee sold square hamburgers and thick malt shakes, much like the famous restaurant that Thomas eventually founded in Columbus, Ohio in 1969.
When Sisko leads the ''Defiant'' into the wormhole to intercept a [[Dominion (Star Trek)|Dominion]] [[Dominion War|fleet]], the Prophets intervene. Sisko at this point has not fulfilled his destiny and to ensure that he survives, the Prophets erase the Dominion forces from existence.


Wendy's offers two different hamburger patties, a "Junior" 1.78&nbsp;ounce (50.4&nbsp;gram) patty and its "Single" 4 ounce (113.4&nbsp;gram) patty. Both patties are sold in single, double, and triple sandwich sizes. The previous size of 2 ounces per junior patty was altered to its current size in 2007 to save on expenses from rising food costs.
Sisko plays a critical role in the intrigue of the Alpha Quadrant. His actions prove key in stopping a [[Coup d'état]] attempt on [[Earth]] from his former Captain, Admiral Leyton. During the Klingon invasion of Cardassia, he is crucial to exposing the [[Changeling (Star Trek)|Founder]] impersonating Klingon general [[Martok]]. Sisko's exploits continue during [[Dominion (Star Trek)|the Dominion]]'s invasion of the Alpha Quadrant, eventually working alongside [[William Ross (Star Trek)|Vice Admiral William Ross]] to help plan massive actions against the Dominion and their Cardassian and Breen allies. Sisko's contributions to the war effort are sometimes more surreptitious, such as his clandestine work with [[Elim Garak]] to bring the Romulans into, and thus turn the tide of, the war.
Originally Wendy's had only two kinds of [[chicken sandwich]]es, fried and grilled. Their spicy chicken sandwich started out as a promotional sandwich but was put on the menu full-time in 1996 due to its popularity and the fact that compared to most promotional sandwiches, it was much simpler to make (it used the same condiments as the standard breaded chicken sandwich).


Also the [[Frescata]] line of sandwiches went from promotional items to being main menu items. After going through several revisions the Turkey and Swiss and the Ham and Swiss were put on the menu full-time. However the Frescata sandwiches were discontinued in December 2007.
Sisko fulfills the Prophets' destiny for him in the series' finale, [[What You Leave Behind (DS9 episode)|"What You Leave Behind,"]] by confronting the [[Pah-wraith|Kosst Amojan]]-possessed Gul [[Dukat (Star Trek)|Dukat]]. They fight, and Dukat seems to be the winner, but in a last effort, Sisko throws himself and Dukat into the fiery abyss of the Bajoran Fire Caves, and Sisko is pulled into the Prophets' plane of existence to live with and learn from them. Ben imparts a farewell to his new - and pregnant - wife, Kasidy Yates, informing her that though he does not know when he will be able to return to her, he will eventually return.


In 1988, they were the first fast-food chain to create a single price-point value menu where all items listed on that menu were priced exclusively at 99[[¢]]. The menu was restructured in 2007 as the Super Value Menu with prices ranging from 99¢ to $2.00 [[USD]].
==Personal life==
Sisko was first married to Jennifer and had a son called [[Jake Sisko|Jake]].


===Breakfast===
As seen in the pilot episode [[Emissary (DS9 episode)|"Emissary"]], Sisko harbours a deep and angry dislike towards [[Jean-Luc Picard|Captain Jean-Luc Picard]] due to the fact that it was Picard, as Locutus Of Borg, who led the [[Borg (Star Trek)|Borg]] attack against the Federation at [[Battle of Wolf 359|Wolf 359]]. Sisko lost his wife, Jennifer, during the Borg attack and this forced Sisko to raise their young son, Jake, as a single parent. In order to take care of [[Jake Sisko|Jake]], Sisko placed his Starfleet career on hold by taking up a backwater position at the Federation [[Utopia Planitia]] shipyard orbiting [[Mars]].
In mid-2007 Wendy's began a national roll-out of its new breakfast menu in its US and Canadian stores. Wendy's experimented with serving breakfast for a short time in the mid-1980s, but the endeavor was unsuccessful due to several issues.<ref>{{cite web|url=http://findarticles.com/p/articles/mi_m3190/is_v19/ai_3842394/|title=Wendy's enters breakfast arena; chain faces fierce competition|author=David Zuckerman|publisher=Nation's Restaurant News|date=[[1 July]] [[1985]]|accessdate=2007-07-01}}</ref><ref name="billings">{{cite web|url=http://www.billingsgazette.com/newdex.php?display=rednews/2005/03/08/build/business/52-wendys.inc|title=Wendy's considers new breakfast menu|author=Gazette news services|publisher=the [[Billings Gazette]]|date=[[8 March]] [[2005]]|accessdate=2007-07-01}}</ref> While approximately 12 Wendy's restaurants in the US and its territories have been serving breakfast since then, Wendy's has not had a company-wide breakfast offering until 2005 when it began testing the current offerings.<ref name="billings"/><ref name="raleigh">{{cite web|url=http://www.newsobserver.com/104/story/426227.html|title=Wendy's to try breakfast at three local stores|author=Sue Stock|publisher=The [[News & Observer]]|date=[[7 April]] [[2006]]|accessdate=2007-07-01}}</ref> The new breakfast menu should be fully deployed nationwide (US) by late 2008 or early 2009.


The new breakfast menu differs slightly from the one featured in the 1980s, and is structured similarly to its lunch/dinner menu with value meals and various sides.<ref name="raleigh"/> Menu items include several [[breakfast sandwich]]es served on [[Biscuit#Biscuits in North American usage|biscuits]], frescuit and [[Kaiser roll]]s, breakfast [[burritos]] and [[side order]]s of [[hash browns]], [[muffins]] and [[cinnamon sticks]].<ref>{{cite web|url=http://www.dailysouthtown.com/business/442923,261BIZ2.article|title=Wendy's joins scramble to lure morning diners|author=Cheryl V. Jackson|publisher=the [[Chicago Sun-Times]]|date=[[26 June]] [[2007]]|accessdate=2007-07-01}}</ref> In order to avoid issues from its original breakfast offerings from the 1980s, the new menu is designed for ease of operation, reduced preparation time and lower costs.<ref name="billings"/>
Sisko remained a widower and single parent for many years. Eventually Sisko reluctantly accepted a posting as commander of [[Deep Space Nine]], orbiting the planet [[Bajor]], where he eventually married a space freighter captain, [[Kasidy Yates]].


===Superbar===
Sisko loves [[baseball]], a sport that has largely disappeared by the 24th century but is kept alive by a small group of aficionados. He keeps a [[Baseball (object)|baseball]] in his office (given to him by a strange alien halfway through the first season) and often clutches it and tosses it around when deep in thought. When the Dominion captures the station, he leaves the baseball in his office as a message that he intends to return (this can also be seen in the second-season three-parter, consisting of 'Homecoming', 'The Circle' and 'The Siege' and also the season 5 finale, [[Call to Arms (Star Trek: Deep Space Nine)|"Call To Arms"]]). After [[Tears of the Prophets|"Jadzia Dax's death"]], he takes the baseball with him to Earth, causing [[Kira Nerys|Kira]] to worry that he will not return.
In the late 1980s and early 1990s Wendy's also offered the "Superbar"<ref>[http://query.nytimes.com/gst/fullpage.html?res=9B0DE6DC123EF930A25753C1A961948260 COMPANY NEWS; Wendy's Buffet]</ref>, an all-you-can-eat buffet. These buffets were reasonably-priced and generally consisted of three "pods": a salad pod, a hot items pod with spaghetti, tacos, burritos, garlic bread, etc., and a dessert and other cold items pod. These buffets, while popular and economical, did not fit into Wendy's fast-food oriented mindset. Most restaurants stopped featuring the buffets around 1998. One known location is in Ann Arbor, Michigan. A smaller version of this bar, offering just salad items was called the "Garden Spot".


===Menu items===
Like his father, a chef, Sisko also enjoys cooking. His father owns a restaurant in New Orleans (Sisko's) and specialized in [[creole cuisine]].


* Wendy's features [[French fries]] as its primary side item, but also offers a number of options for side items including [[salad]]s (side Garden and side Caesar), [[Chili con carne|chili]], [[mandarin oranges]], and [[baked potato]]es. In several markets the customer may request any of these be substituted for fries in their value meals. A squeeze yogurt is also recently available for kids meals and as a substitute for combo meals.
==Alter egos==
* In June 2006, Wendy's removed their classic "Biggie" and "Great Biggie" sizes in favor of a more traditional sizing system; "Small", "Medium", and "Large".<ref>{{cite web |title=Wendy's ditches the term "biggie" |url=http://www.adjab.com/2006/06/12/wendys-ditches-the-term-biggie/ |author=Finley,Adam |date=[[2006-06-12]] |accessdate=2006-08-29 |publisher=[http://www.adjab.com Ad Jab]}}</ref>
Benjamin Sisko can also be identified as two other characters in the Star Trek universe:
* [[Frosty (Wendy's)|Frosty]] dessert - a [[soft serve ice cream]] dessert sold in chocolate and vanilla flavors. The Frosty flavors are also sold as a [[root beer float|float]] and a mix-in dessert, called the Twisted Frosty, with Oreo, M&Ms or Nestle Tollhouse Cookie Dough mix-ins. Recently, Frosty Shakes - a Frosty blended with either vanilla bean, strawberry or chocolate fudge syrup - have been served at Wendy's.
* In Japan, Wendy's offers a [[red bean paste]] and cheese sandwich called an "An" Burger (あんバーガー).<ref name="Japanese Wendy's official site">[http://www.nihon-wendies.co.jp/wendys/menu_Campaign/annbgr.html Japanese Wendy's official site]</ref>
* [[Big Classic]] - A sandwich that directly competes with the Burger King Whopper. Mayonnaise, lettuce, tomato, [[pickled cucumber|pickle]], ketchup and onion served on a [[Kaiser roll|Kaiser-style roll]]. A second version with bacon is available, called the Big Bacon Classic.
* [[Baconator]] - with mayonnaise, ketchup, 6 strips of bacon, two 1/4 pound (113.4 gram) patties, and two slices of American cheese. In March 2008, Wendy's unveiled the Spicy Baconator, which consists of 6 strips of bacon, two slices of [[pepperjack cheese]], a [[chipotle]] [[ranch dressing|ranch sauce]], and [[jalapeños]]. However, in late April 2008, the Spicy Baconator is now discontinued.
* The '''Double Stack''' is Wendy's new 99 cent double cheeseburger. It comes with two 1.78-ounce patties, American cheese, ketchup, pickles, onions, and mustard on a regular bun. The Double stack replaced the Stack Attack in August 2008. The Double Stack is essentially the Stack Attack, but with no mayonnaise and with pickles, onions, and mustard added. A Deluxe Double Stack will also be available, featuring an added topping of 1000 Island dressing.
* In December 2006, Wendy's phased out and stopped offering their fried "Homestyle" chicken strips in most U.S. locations. There is now a chicken club combo in the strip's place, which features a Homestyle chicken patty, Spicy chicken patty or a Grilled Chicken patty with Swiss cheese and bacon. The Homestyle chicken strips are still available in [[Canada]].
* There is a 99¢ Four-piece Crispy Chicken Nugget item featured of the Super Value Menu, as well as a 10-Piece combo.
* In the Philippines, Wendy's serves fried chicken, a staple at most fast food restaurants in that country.
* In April 2008, Wendy's introduced a new "Chicken Go Wrap". The Homestyle/Spicy wrap consists of 1/2 Homestyle or Spicy chicken, Ranch sauce, lettuce and grated cheddar cheese. Grilled wrap has 1/2 grilled chicken, Honey mustard sauce, lettuce and grated cheddar cheese.


===Benny Russell===
==Advertising==
After successful early growth of the chain, sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast-food market. This situation would turn around in the mid-1980s. Starting on [[January 9]], [[1984]], elderly actress [[Clara Peller]] was featured in the successful "[[Where's the beef?|Where's the Beef?]]" North American commercial campaign for Wendy's. Her famous line quickly entered the American [[pop culture]] (it was even used by [[Walter Mondale]] in a debate with [[Gary Hart]] in the [[United States Democratic Party|Democratic]] [[primary election]]) and served to promote Wendy's [[hamburger]]s. Peller, age 84, was dropped from the campaign in 1985 because she performed in a commercial for [[Prego]] [[spaghetti]] sauce, saying she "finally found" the beef.<ref>What happened to Clara Peller [http://query.nytimes.com/gst/fullpage.html?res=9B0DE0D61E39F931A2575BC0A961948260]</ref>
In the episode "[[Far Beyond the Stars (DS9 episode)|Far Beyond the Stars]]", Sisko considers resigning his commission after losing an old friend during the [[Dominion War]] and the Prophets intervene making Sisko briefly live the life of "Benny Russell", an [[African-American]] science fiction short story writer in 1950s America. Every day, Russell faces the prejudices of his world - his publisher does not even allow his photograph to be printed. Russell writes a story called "Deep Space Nine" that takes place in a universe without prejudice and bigotry. However, his publisher refuses to release the story because he makes the commander of the [[space station]] a black man. This injustice eventually drives Benny insane; and soon after, Sisko finds himself back in the 24th century, understanding his place is aboard the station but questioning the nature of reality.


Peller was soon after replaced by Wendy's founder Dave Thomas himself. Soft-spoken and cheerful, the "Dave" ads generally focused on Thomas praising his products and offering a commitment to quality service, although there would occasionally be "wackier" ads as well. After Dave Thomas' death in 2002, Wendy's struggled to find a new advertising campaign. After a round of conventional ads describing the food they serve, in 2004 they tried using a character they made called "Mr. Wendy" who claimed to be the unofficial spokesperson for the chain. After seven months, Wendy's returned to an animated campaign focusing on the difference between Wendy's square hamburgers and the round hamburgers of competitors. In 1997, the company pulled its advertising from the sitcom ''[[Ellen (TV series)|Ellen]]'' after the show's main character [[coming out|came out]] as a [[lesbian]]. The result was a [[boycott]] initiated by the gay and lesbian community.<ref>[http://www.turnleft.com/out/boycott.html Ellen Degeneres Boycott]</ref>
Later, in "[[Shadows and Symbols]]", Sisko experiences more flashbacks to his "life" as Benny, now in a mental institution, obsessively writing the episode, synchronously, on the wall. Although it seems to be left ambiguous as to whether Benny is real or the Prophets' creation, at the end of this episode the wormhole alien he was hunting says, "The Kosst Amojan tried to stop you with a false vision" implying that the Kosst Amojan (a very powerful [[Pah-wraith]]) was implanting the Russell fantasy into Sisko's mind to throw him off his mission.


Wendy's marketing arm engages in [[product placement]] in films (such as ''[[The Day After Tomorrow]]'', ''[[Mr. Deeds]]'', ''[[Garfield: The Movie]]'', and ''[[Click (film)|Click]]'') and television and is sometimes seen on ABC's hit [[reality show]] ''[[Extreme Makeover: Home Edition]]'' serving food to the more than 100 construction workers. A recent Wendy's commercial features the tune from the [[Violent Femmes]] song "[[Blister in the Sun]]." The Wendy's franchise outlet featured in ''[[The Day After Tomorrow]]'' is located on Route 4 in [[Paramus, New Jersey]].
In a June 2006 interview, former producer [[Ira Steven Behr]] said that he contemplated making the entire Deep Space Nine series a writing of the character Benny Russell.<ref>{{cite web|url=http://www.startrek.com/startrek/view/news/article/17436.html|date=2006-06-08|title=Behr Compares 4400 to DS9|accessdate=2007-02-16}}</ref>


Other memorable campaigns include the "Ranch Tooth" campaign of 2006. The Ranch Tooth, as voiced by Adam Carolla and created by McCann Erickson Worldwide marketing protege Phil Kollin, reminded average people of their craving for a Monterrey Ranch Chicken Sandwich or Cheeseburger, often at an inconvenient time.
===Gabriel Bell===
Due to a time travel incident depicted in "[[Past Tense (DS9 episode)|Past Tense]]", Sisko unintentionally takes the place of Gabriel Bell, an important figure in early 21st century America. The real Bell dies as a result of Sisko's presence, so Sisko takes his place in order to preserve the timeline. "Bell" instigates the [[Bell Riots]], which helped change the course of human history. Although Sisko is successful in fulfilling Bell's destiny and preserving the timeline, historical images of Bell show Sisko's image.


With their recent "That's right." ad campaign not a success, Wendy's has unveiled a new ad campaign, featuring an animated Wendy that highlights certain menu items. The new ad campaign made its debut in late January 2008, with a new slogan: "It's waaaay better than fast food. It's Wendy's." <ref>[http://money.cnn.com/news/newsfeeds/articles/prnewswire/CLM11028012008-1.htm CNN Money article on news feed]</ref>
==References==
{{Reflist}}


===Corporate sponsorship===
{{cite book|title=[[The Star Trek Encyclopedia]]|author=[[Michael Okuda|Okuda, Mike]] and Denise Okuda, with Debbie Mirek|publisher=Pocket Books|id=ISBN 0-671-53609-5|year=1999}}
Starting in 1994, Wendy's has sponsored the Wendy's High School Heisman Memorial Trophy Award (also known simply as the [[Wendy's High School Heisman]]), named after former college football player and coach [[John Heisman]], to honor high school athletes who also excel in academics and in the community.


==External links==
===Slogans===
====US - Canada====
{{Memoryalpha}}
* [[MemoryAlpha:Emissary|Emissary of the Prophets]] article at Memory Alpha
* [http://www.startrek.com/startrek/view/series/DS9/character/1112421.html StarTrek.com: Benjamin Sisko]


*1970 - 1978: ''Quality Is Our Recipe'' (This Slogan is still shown on the Wendy's logo today.)
{{Star Trek regulars}}
*1978 - 1979: ''Juicy hamburgers and lots of napkins''
*1979 - 1980: ''Hot-N-Juicy''
*1980 - 1981: ''Wendy's Has the Taste''
*1981 - 1982: ''Ain't No Reason to Go Anyplace Else''
*1982 - 1983: ''You're Wendy's Kind of People''
*1983 - 1984: ''Parts is parts''<ref name="info"/>
*1984 - 1986: ''[[Where's the beef?]]''<ref name="info"/>
*1986 - 1987: ''Choose Fresh, choose Wendy's''<ref>{{cite web |url=http://query.nytimes.com/gst/fullpage.html?res=9A0DE1DA1230F935A15755C0A960948260 |title=Wendy's Spot Created By Lockhardt & Pettus |author=Philip H. Dougherty |publisher=[[the New York Times]] |date=[[1986-06-26]] |accessdate=2007-12-29 |quote=The group has a song ''Fresh'' that fits in well with the Wendy's theme, ''Choose fresh. Choose Wendy's.''}}</ref>
*1987 - 1993: ''[[Give a little nibble]]''
*1989 - 1998: ''The best burgers and a whole lot more'' (also was printed inside the hamburger wrappers during the 1990s)
*1997 - Present: ''You can eat great, even late''
*2001 - 2005: ''It's hamburger bliss.''
*2002 - 2005: ''It's better here''<ref>{{cite web |url=http://www.forbes.com/2002/04/09/0409wendys.html |title=Wendy's Salad Days |author=Davide Dukcevich |publisher=[[Forbes Magazine]] |date=[[2002-04-09]] |accessdate=2007-12-29 |quote=Earlier this month, Wendy's released a new advertising tagline, "It's Better Here," as part of a campaign that purports to showcase Dublin, Ohio, where it has its headquarters.}}</ref>
*2003 - 2007: ''It's Always Great, Even Late.'' (Canada)
*2005 - 2007: ''Do what tastes right.'' (primary slogan)
*2005 - Present: ''It's good to be square.''
*January 2007 - October 2007: ''That's right.''
*January 2007 - October 2007: ''Uh Huh.''
*2007 - 2008: ''Hot Juicy Burgers''
*February 2008: ''It's waaaay better than fast food... It's Wendy's.'' (US)
*February 2008: ''It's waaaaaaaaaaay delicious. It's Wendy's.'' (Canada)

====International====
*1983: ''It's the best time for...Wendy's'' ([[Philippines]])
*2000 (approx) - Present: ''We don't cut corners'' ([[New Zealand]])
*2000 (approx) - Present: ''Wendy's cuadra contigo'' (Wendy's fits with you). The word ''cuadra'' (fit) is a reference to the word ''cuadro'' that means ''square'' ([[Venezuela]])
*2001 (approx) - Present: ''El Sabor de lo Recien Hecho'' (The Flavor of the Freshly Made) ([[Honduras]])
*2007 (approx) - Present: ''Wendy's es Sensacional'' (Wendy's is Sensational) ([[El Salvador]])
*2008 - Present: ''It is not just about fast food, it is fresh food - made fast'' [http://www.hot-screensaver.com/2008/10/02/wendys-fast-food-restaurant/] ([[Malaysia]])

==International locations==
{{update}}
[[Image:Wendy's 01.jpg|thumb|noframe|Wendy's in Japan]]

{| border="0" cellpadding="5" cellspacing="0" width="80%"
|-
! colspan=2 align="left"|[[Image:Wendy's world locations.PNG|300px|left]]
|-
|Map of Wendy's global locations<br/>
<small>Key:<br/>Red = countries currently with Wendy's<br/>Orange = countries formerly with Wendy's.</small>
|-
|-
! colspan=2 align="left"|Countries currently with Wendy's locations:
|-

! width=50% valign="top" align="left" style="font-weight:normal"|
* {{flagicon|Aruba}} [[Aruba]]
* {{flagicon|Bahamas}} [[Bahamas]]
* {{flagicon|Canada}} [[Canada]]<br/>with some locations co-branded with [[Tim Hortons]]
* {{flagicon|Cayman Islands}} [[Cayman Islands]]
* {{flagicon|Costa Rica}} [[Costa Rica]]
* {{flagicon|Dominican Republic}} [[Dominican Republic]]<br/>Operated until 2002, reopened on June 30th, 2007.
* {{flagicon|El Salvador}} [[El Salvador]]
* {{flagicon|Guam}} [[Guam]]
* {{flagicon|Guatemala}} [[Guatemala]]
* {{flagicon|Honduras}} [[Honduras]]
* {{flagicon|Indonesia}} [[Indonesia]]

! width=50% valign="top" align="left" style="font-weight:normal"|
* {{flagicon|Jamaica}} [[Jamaica]]
* {{flagicon|Japan}} [[Japan]]
* {{flagicon|Malaysia}} [[Malaysia]] - recently opened in Kuala Lumpur.
* {{flagicon|Mexico}} [[Mexico]]
* {{flagicon|New Zealand}} [[New Zealand]]
* {{flagicon|Panama}} [[Panama]]<br/>Operated until the mid-1980s, recently reopened.
* {{flagicon|Philippines}} [[Philippines]]
* {{flagicon|Puerto Rico}} [[Puerto Rico]]
* {{flagicon|Saudi Arabia}} [[Saudi Arabia]]
* {{flagicon|United States}} [[United States]]
* {{flagicon|United States Virgin Islands}} [[US Virgin Islands]]
* {{flagicon|Venezuela}} [[Venezuela]]
* {{falgicon|Vatican City}} [[Vatican City]]
|-
!colspan=2 align="left"|Countries formerly with Wendy's:
|-

! width=50% valign="top" align="left" style="font-weight:normal"|
* {{flagicon|Argentina}} [[Argentina]]<br/>Operated from 1996 to November 2000.<ref>[http://www.bizjournals.com/columbus/stories/2000/11/27/daily5.html Wendy's closes Argentina stores, raises EPS goal] bizjournals.com</ref><ref>[http://www.prnewswire.co.uk/cgi/news/release?id=12649 Wendy's takes strategic action in Argentina market] prnewswire.co.uk</ref>
* {{flagicon|Australia}} [[Australia]]
* {{flagicon|Belgium}} [[Belgium]]
* {{flagicon|Republic of China}} [[The Republic of China]] ([[Taiwan]])<ref>{{cite web |url=http://www.taiwanenglishteacher.com/food.htm |title=Taiwan Food |publisher=TaiwanEnglishTeacher.com |date=2008-03-15 |accessdate=2008-05-22}}</ref>
* {{flagicon|Germany}} [[Germany]]
! width=50% valign="top" align="left" style="font-weight:normal"|
* {{flagicon|Greece}} [[Greece]]<br/>Operated from 1994 to 2002, reopening planned for 2008/2009
* {{flagicon|Hungary}} [[Hungary]]
* {{flagicon|Hong Kong}} [[Hong Kong]]<br/>Operated from 1991 to 2000.<ref>[http://parable07.mysinablog.com/index.php?op=ViewArticle&articleId=387707 Wendy's 等先後結業]</ref>
* {{flagicon|South Korea}} [[South Korea]]
* {{flagicon|Israel}} [[Israel]]
* {{flagicon|Singapore}} [[Singapore]]
* {{flagicon|Spain}} [[Spain]]
* {{flagicon|Turkey}} [[Turkey]]
* {{flagicon|United Kingdom}} [[United Kingdom]]<br/>Operated in 1980's, closed in 1986, operated again from 1992 to 2000, one remaining store operated to 2007, none remaining as of January 2008.
|}
[[Image:Wendys CIMG9282.JPG|thumb|Wendy's headquarters in Dublin, Ohio]]

===Former International Locations===
====Australia====

When Wendy's opened stores in [[Australia]], they did not last long. Nine restaurants in [[Victoria (Australia)|Victoria]] were opened in the 1980s and sold to [[Hungry Jack's]] (Australian franchise of [[Burger King]]) in 1986 to help ease debt.<ref>[http://www.hungryjacks.com.au/Story.aspx The Hungry Jack's Story explains in limited detail about the Wendy's Hamburgers acquisition.]</ref>
There is currently another brand of fast-food restaurants called "Wendy's" in Australia and [[New Zealand]]. They are an [[ice cream]], [[hot dog]]s and drinks franchise which is unrelated to the American hamburger chain. (See [[Wendy's Supa Sundaes]]). Both the American and Australian chains' operations coexist in New Zealand.

====Germany====

The first Wendy's location in [[Germany]] was opened in 1979 and at a time there were over 36 restaurants across the country in [[Munich]]/[[Augsburg]]/[[Landshut]], [[Nuremberg]]/[[Fürth]], [[Frankfurt]], [[Cologne]], [[Heidelberg]]/[[Mannheim]]/[[Worms, Germany|Worms]] and [[Baumholder]], all locations had closed by the late 1980s to ease debt. Many former sites are now [[Pizza Hut]].<ref>http://findarticles.com/p/articles/mi_m3190/is_n16_v29/ai_16852288/pg_3?tag=artBody;col1</ref>

====United Kingdom====

Wendy's has tried twice to establish itself in the [[United Kingdom]], with unsuccessful results. The first attempt was made in the 1980s, with 16 restaurants opening. Sales were low and eventually all 16 restaurants were closed in 1986 and were sold off to [[Whitbread]]. The chain sold its UK restaurants (as well as those located in several other countries) with hopes to ease debt.<ref>http://www.highbeam.com/doc/1P2-3777901.html</ref> Wendy's returned to the UK in 1992 for a second try, this time opening sites across the UK in prime locations. These included several in [[London]] (on [[Oxford Street]], [[Shaftesbury Avenue]], [[York Way]], [[Croydon]], [[Uxbridge]], [[Acton, London|Acton]], [[Hounslow]], and [[Wood Green]]) and in other cities such as [[Belfast]], [[Bradford]], [[Birmingham]], [[Leicester]], [[Magor, Monmouthshire|Magor]], [[Manchester]], [[Watford]], [[Stevenage]] and [[Leeds]] ([[Briggate]]). A store was also opened in [[Dublin]], [[Republic of Ireland|Ireland]]. Wendy's was aiming for at least 25-30 initial UK outlets and was open to franchises and joint ventures with hotels and leisure/retail developments. However, growth progressed much slower than anticipated. 10-12 UK openings were predicted for the year 1995 alone, and in 1996 25 openings were planned. In 1997 a modest 6-8 openings were expected, and not even all of those eventually came to fruition. When all was said and done, only 18 restaurants opened total. Wendy's blamed the failure on high rent prices and operating costs (especially in Central London) for slow growth, and on competition with [[McDonald's]], [[Burger King]] and [[KFC]], all of which were already well-established in the highly-developed UK fast food market. In 1998 the company reviewed its UK operations and decided to close many of its badly performing company-owned restaurants; a further review in 1999 led to the closure of 7 remaining company-owned stores by mid 2000, including the company's valuable sites in London. The company pulled out of the UK quickly and most restaurants were sold to rival [[McDonald's]]' or given back to leaseholders and landlords. The [[Croydon]] branch was taken over by an outdoor store, the [[Acton, London|Acton]] and [[Bradford]] branches became [[KFC]] and the [[Hounslow]] branch became a [[Greggs]], The [[Watford]] branch became a [[Burger King]] (which it still is to this day, and the [[Uxbridge]] branch became a test location for [[Taco Bell]], which shortly closed soon afterwards. The sale of these stores generated £1.5 million. A handful of franchised restaurants were unaffected by the closing of company-owned restaurants, and Wendy's promised to support the existing UK franchisees from its headquarters in [[Dublin, Ohio]] although it no longer allowed new franchises to be opened. Over the years the few remaining franchised restaurants closed, and the final (located at Terminal 3 Arrivals at the [[London Heathrow Airport]]) closed in early 2007.<ref>[http://www.caterersearch.com/Articles/2001/07/26/26065/yankee-retreat.html Yankee retreat - 26 July 2001 - CatererSearch<!-- Bot generated title -->]</ref><ref>[http://www.caterersearch.com/Articles/2000/07/23/28286/wendys-uk-pull-out-nets-1.5m.html Wendy's UK pull-out nets £1.5m - 23 July 2000 - CatererSearch<!-- Bot generated title -->]</ref><ref>[http://www.caterersearch.com/Articles/2001/07/26/14068/wendys-to-rethink-uk-position.html Wendy's to rethink UK position - 26 July 2001 - CatererSearch<!-- Bot generated title -->]</ref><ref>[http://www.caterersearch.com/Articles/2001/07/26/22131/wendys-revises-target-for-uk.html Wendy's revises target for UK - 26 July 2001 - CatererSearch<!-- Bot generated title -->]</ref><ref>[http://www.caterersearch.com/Articles/2001/07/26/26204/wendys-euro-push-begins-in-london.html Wendy's Euro push begins in London - 26 July 2001 - CatererSearch<!-- Bot generated title -->]</ref><ref>[http://www.caterersearch.com/Articles/2001/07/26/28340/wendys-cashes-in-on-leasehold-sales.html Wendy's cashes in on leasehold sales - 26 July 2001 - CatererSearch<!-- Bot generated title -->]</ref><ref>http://www.wendys-invest.com/fin/8k/wen8k100899.txt</ref><ref>http://www.heathrowairport.com/assets/B2CPortal/Static%20Files/Heathrow_Terminal3_Map-08-2007.pdf</ref> It is unlikely that the chain will attempt to enter the British market again after two failures. The chain is one of several large US companies that have failed to establish themselves in the UK, including [[Taco Bell]], [[Dunkin' Donuts]], [[Arby's]] and [[Popeye's]].

==References==
{{reflist|2}}
*[http://www1.iwon.com/home/careers/company_profile/0,15623,1341,00.html 'Wendy's International, Inc.', ''I Won Careers'' (2000)]. Retrieved [[August 21]], [[2005]].

==External links==
{{wikinewscat|Chili Finger Incident}}
{{Wikinewscat|Wendy's}}
{{commons|Category:Wendy's|Wendy's}}
* [http://www.wendys.com/ Wendy's official website]
* [http://www.hamburgers.ph Wendy's Philippines]
* [http://www.nihon-wendies.co.jp/ Wendy's Japan]
* [http://food.yowazzup.com/tag/wendys Wendy's Malaysia]
* [http://www.youtube.com/watch?v=DWAKtYGJZSM Wendy's famous "Soviet Fashion Show" commercial]
* [http://video.aol.com/video-search/Wendys-Wheres-the-Beef/id/1303556016 Wendy's "Where's the Beef?" classic commercial]
* [http://www.heathrowairport.com/assets/B2CPortal/Static%20Files/Heathrow_Terminal3_Map-08-2007.pdf PDF (see page 2) with reference to only remaining UK location at Heathrow Airport/Terminal 3 Arrivals]
*[http://www.nowpublic.com/tech-biz/wendys-being-sold-arbys Arby's buys Wendy's]
*[http://www.wxyz.com/business/story.aspx?content_id=01bfe31f-935f-4635-86ac-d41f7121c751] "Triarc's 2.34B acquisition of Wendy's closes"
{{Fast food restaurants}}
{{Wendy's}}
{{Wendy's Incorporated}}


[[Category:Companies based in Columbus, Ohio]]
{{DEFAULTSORT:Sisko, Benjamin}}
[[Category:Star Trek: Deep Space Nine characters]]
[[Category:Fast-food hamburger restaurants]]
[[Category:Fictional African-Americans]]
[[Category:Fast-food chains of the United States]]
[[Category:Fictional captains]]
[[Category:Fast-food franchises]]
[[Category:Fictional commanders]]
[[Category:Multinational food companies]]
[[Category:Fictional characters from New Orleans]]
[[Category:Companies established in 1969]]
[[Category:Fictional prophets]]
[[Category:Wendy's International]]
[[Category:Fictional chefs]]


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'''[[Bold text]]'''

Revision as of 02:25, 11 October 2008

Wendy's
Company typeWholly owned subsidiary
IndustryRestaurants
Founded1969 in Columbus, Ohio, USA
HeadquartersDublin, Ohio, USA
Key people
Dave Thomas (founder)
Melinda Lou Thomas, nicknamed Wendy (chain's namesake)
ProductsFast food:
hamburgersTemplate:·w chicken productsTemplate:·wsalads Template:·w french friesTemplate:·wmilkshakesTemplate:·w soft serve ice cream
RevenueIncrease $2.469 billion USD (2006)
Increase $37.0 million USD (continuing operations) (2006)
Number of employees
57,000 (2007)
ParentWendy's International
Websitewww.Wendys.com

Wendy's is an international chain of fast food restaurants founded by Dave Thomas in 1969 in Columbus, Ohio. As of December 2006 Wendy's was the third largest hamburger fast food chain with approximately 6,700 locations after McDonald's (31,000 locations) and Burger King (11,200 locations).[1][2] On April 24, 2008, the company announced a merger with Triarc, the parent of Arby's. Under the new owner the company will remain headquartered in Dublin, Ohio.[3] In addition, the company rejected more than two buyout offers from Triarc Companies Inc.,, Wendy’s was then sold to the owners of Arby’s. Triarc Companies Inc., which is run by billionaire investor Nelson Peltz. Roughly paid out was $2.34 billion in an all-stock deal. Wendy’s had previously rejected offers from Triarc before they gave in to the deal.

Wendy's International is the parent company of Wendy's, and is a publicly traded company. Approximately 77% of Wendy's restaurants are franchised, the majority of which are located in North America. Wendy's and its affiliates employs more than 46,000 people in its global operations. In fiscal year 2006, the firm had $9.45 billion (USD) in total sales.[4] While Wendy's sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages.

In response to the 1986 slowdown, Wendy's restructured its cleanliness standards, menu and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market.[4]

Wendy's menu consists primarily of hamburgers, chicken sandwiches, French fries and beverages. The company does not have a signature product such as the Whopper or the Big Mac, instead the burger patties it uses in preparing its sandwiches are its signature item. The company also advertises that its burgers are made from fresh ground beef, not frozen patties.

Corporate profile

History

Wendy's was founded by Dave Thomas on November 15, 1969 and was named after Dave's fourth child, Melinda Lou Thomas, then eight years old, whom her older siblings nicknamed "Wendy" (originally "Wenda", stemming from the child's initial difficulty saying her own name), as Thomas stated in his A&E Biography show. The corporate headquarters is located in Dublin, Ohio. The first Wendy's restaurant was opened in 1969 and the chain grew rapidly to more than 3,000 restaurants by 1985. However, in the mid-1980s some under-performing Wendy's restaurants were closed. In 1986 Dave Thomas came out of retirement and started doing commercials for Wendy's and helped rebuild the restaurant until his death.[citation needed] There are actually 16,589 people in the U.S. named Dave Thomas, according to the book, The External Assessment, by Tim.[citation needed] January 8 2002.

Original Wendy's Restaurant on East Broad Street in Columbus, now closed

The first Wendy's Restaurant in Columbus, Ohio, opened by Dave Thomas in 1969, was closed on March 2 2007.[5] The signs were removed from the building the morning after its last day in operation. Reasons cited for this closing included a lack of foot traffic by potential customers, the closure of museums within proximity of the restaurant, cost-prohibitive renovations that would have been needed, and the lack of an adequate parking lot in front of the facility.[6] Additionally, there have been several large closures of Wendy's franchise groups in the last few years; most noticeably the closure of its Australian operations and the bankruptcy of the WenAmerica franchise group and closure of its fifty locations in the Midwest region of the US.

In Canada and Maine, as a result of Wendy's 1995 corporate merger of the Canadian doughnut chain Tim Hortons, many locations were joint Wendy's–Tim Hortons restaurants (although with separate staff at separate order counters). This continued until Wendy's divested itself of Tim Hortons.

A Wendy's in Brantford, Ontario

Key Dates

Products

The chain is known for its square ground beef hamburgers and milkshakes. The idea for Wendy's "old fashioned" hamburgers was actually inspired by Dave Thomas's trips to Kewpee Hamburgers in his home town of Kalamazoo, Michigan. The Kewpee sold square hamburgers and thick malt shakes, much like the famous restaurant that Thomas eventually founded in Columbus, Ohio in 1969.

Wendy's offers two different hamburger patties, a "Junior" 1.78 ounce (50.4 gram) patty and its "Single" 4 ounce (113.4 gram) patty. Both patties are sold in single, double, and triple sandwich sizes. The previous size of 2 ounces per junior patty was altered to its current size in 2007 to save on expenses from rising food costs. Originally Wendy's had only two kinds of chicken sandwiches, fried and grilled. Their spicy chicken sandwich started out as a promotional sandwich but was put on the menu full-time in 1996 due to its popularity and the fact that compared to most promotional sandwiches, it was much simpler to make (it used the same condiments as the standard breaded chicken sandwich).

Also the Frescata line of sandwiches went from promotional items to being main menu items. After going through several revisions the Turkey and Swiss and the Ham and Swiss were put on the menu full-time. However the Frescata sandwiches were discontinued in December 2007.

In 1988, they were the first fast-food chain to create a single price-point value menu where all items listed on that menu were priced exclusively at 99¢. The menu was restructured in 2007 as the Super Value Menu with prices ranging from 99¢ to $2.00 USD.

Breakfast

In mid-2007 Wendy's began a national roll-out of its new breakfast menu in its US and Canadian stores. Wendy's experimented with serving breakfast for a short time in the mid-1980s, but the endeavor was unsuccessful due to several issues.[8][9] While approximately 12 Wendy's restaurants in the US and its territories have been serving breakfast since then, Wendy's has not had a company-wide breakfast offering until 2005 when it began testing the current offerings.[9][10] The new breakfast menu should be fully deployed nationwide (US) by late 2008 or early 2009.

The new breakfast menu differs slightly from the one featured in the 1980s, and is structured similarly to its lunch/dinner menu with value meals and various sides.[10] Menu items include several breakfast sandwiches served on biscuits, frescuit and Kaiser rolls, breakfast burritos and side orders of hash browns, muffins and cinnamon sticks.[11] In order to avoid issues from its original breakfast offerings from the 1980s, the new menu is designed for ease of operation, reduced preparation time and lower costs.[9]

Superbar

In the late 1980s and early 1990s Wendy's also offered the "Superbar"[12], an all-you-can-eat buffet. These buffets were reasonably-priced and generally consisted of three "pods": a salad pod, a hot items pod with spaghetti, tacos, burritos, garlic bread, etc., and a dessert and other cold items pod. These buffets, while popular and economical, did not fit into Wendy's fast-food oriented mindset. Most restaurants stopped featuring the buffets around 1998. One known location is in Ann Arbor, Michigan. A smaller version of this bar, offering just salad items was called the "Garden Spot".

Menu items

  • Wendy's features French fries as its primary side item, but also offers a number of options for side items including salads (side Garden and side Caesar), chili, mandarin oranges, and baked potatoes. In several markets the customer may request any of these be substituted for fries in their value meals. A squeeze yogurt is also recently available for kids meals and as a substitute for combo meals.
  • In June 2006, Wendy's removed their classic "Biggie" and "Great Biggie" sizes in favor of a more traditional sizing system; "Small", "Medium", and "Large".[13]
  • Frosty dessert - a soft serve ice cream dessert sold in chocolate and vanilla flavors. The Frosty flavors are also sold as a float and a mix-in dessert, called the Twisted Frosty, with Oreo, M&Ms or Nestle Tollhouse Cookie Dough mix-ins. Recently, Frosty Shakes - a Frosty blended with either vanilla bean, strawberry or chocolate fudge syrup - have been served at Wendy's.
  • In Japan, Wendy's offers a red bean paste and cheese sandwich called an "An" Burger (あんバーガー).[14]
  • Big Classic - A sandwich that directly competes with the Burger King Whopper. Mayonnaise, lettuce, tomato, pickle, ketchup and onion served on a Kaiser-style roll. A second version with bacon is available, called the Big Bacon Classic.
  • Baconator - with mayonnaise, ketchup, 6 strips of bacon, two 1/4 pound (113.4 gram) patties, and two slices of American cheese. In March 2008, Wendy's unveiled the Spicy Baconator, which consists of 6 strips of bacon, two slices of pepperjack cheese, a chipotle ranch sauce, and jalapeños. However, in late April 2008, the Spicy Baconator is now discontinued.
  • The Double Stack is Wendy's new 99 cent double cheeseburger. It comes with two 1.78-ounce patties, American cheese, ketchup, pickles, onions, and mustard on a regular bun. The Double stack replaced the Stack Attack in August 2008. The Double Stack is essentially the Stack Attack, but with no mayonnaise and with pickles, onions, and mustard added. A Deluxe Double Stack will also be available, featuring an added topping of 1000 Island dressing.
  • In December 2006, Wendy's phased out and stopped offering their fried "Homestyle" chicken strips in most U.S. locations. There is now a chicken club combo in the strip's place, which features a Homestyle chicken patty, Spicy chicken patty or a Grilled Chicken patty with Swiss cheese and bacon. The Homestyle chicken strips are still available in Canada.
  • There is a 99¢ Four-piece Crispy Chicken Nugget item featured of the Super Value Menu, as well as a 10-Piece combo.
  • In the Philippines, Wendy's serves fried chicken, a staple at most fast food restaurants in that country.
  • In April 2008, Wendy's introduced a new "Chicken Go Wrap". The Homestyle/Spicy wrap consists of 1/2 Homestyle or Spicy chicken, Ranch sauce, lettuce and grated cheddar cheese. Grilled wrap has 1/2 grilled chicken, Honey mustard sauce, lettuce and grated cheddar cheese.

Advertising

After successful early growth of the chain, sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast-food market. This situation would turn around in the mid-1980s. Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the Beef?" North American commercial campaign for Wendy's. Her famous line quickly entered the American pop culture (it was even used by Walter Mondale in a debate with Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Peller, age 84, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying she "finally found" the beef.[15]

Peller was soon after replaced by Wendy's founder Dave Thomas himself. Soft-spoken and cheerful, the "Dave" ads generally focused on Thomas praising his products and offering a commitment to quality service, although there would occasionally be "wackier" ads as well. After Dave Thomas' death in 2002, Wendy's struggled to find a new advertising campaign. After a round of conventional ads describing the food they serve, in 2004 they tried using a character they made called "Mr. Wendy" who claimed to be the unofficial spokesperson for the chain. After seven months, Wendy's returned to an animated campaign focusing on the difference between Wendy's square hamburgers and the round hamburgers of competitors. In 1997, the company pulled its advertising from the sitcom Ellen after the show's main character came out as a lesbian. The result was a boycott initiated by the gay and lesbian community.[16]

Wendy's marketing arm engages in product placement in films (such as The Day After Tomorrow, Mr. Deeds, Garfield: The Movie, and Click) and television and is sometimes seen on ABC's hit reality show Extreme Makeover: Home Edition serving food to the more than 100 construction workers. A recent Wendy's commercial features the tune from the Violent Femmes song "Blister in the Sun." The Wendy's franchise outlet featured in The Day After Tomorrow is located on Route 4 in Paramus, New Jersey.

Other memorable campaigns include the "Ranch Tooth" campaign of 2006. The Ranch Tooth, as voiced by Adam Carolla and created by McCann Erickson Worldwide marketing protege Phil Kollin, reminded average people of their craving for a Monterrey Ranch Chicken Sandwich or Cheeseburger, often at an inconvenient time.

With their recent "That's right." ad campaign not a success, Wendy's has unveiled a new ad campaign, featuring an animated Wendy that highlights certain menu items. The new ad campaign made its debut in late January 2008, with a new slogan: "It's waaaay better than fast food. It's Wendy's." [17]

Corporate sponsorship

Starting in 1994, Wendy's has sponsored the Wendy's High School Heisman Memorial Trophy Award (also known simply as the Wendy's High School Heisman), named after former college football player and coach John Heisman, to honor high school athletes who also excel in academics and in the community.

Slogans

US - Canada

  • 1970 - 1978: Quality Is Our Recipe (This Slogan is still shown on the Wendy's logo today.)
  • 1978 - 1979: Juicy hamburgers and lots of napkins
  • 1979 - 1980: Hot-N-Juicy
  • 1980 - 1981: Wendy's Has the Taste
  • 1981 - 1982: Ain't No Reason to Go Anyplace Else
  • 1982 - 1983: You're Wendy's Kind of People
  • 1983 - 1984: Parts is parts[4]
  • 1984 - 1986: Where's the beef?[4]
  • 1986 - 1987: Choose Fresh, choose Wendy's[18]
  • 1987 - 1993: Give a little nibble
  • 1989 - 1998: The best burgers and a whole lot more (also was printed inside the hamburger wrappers during the 1990s)
  • 1997 - Present: You can eat great, even late
  • 2001 - 2005: It's hamburger bliss.
  • 2002 - 2005: It's better here[19]
  • 2003 - 2007: It's Always Great, Even Late. (Canada)
  • 2005 - 2007: Do what tastes right. (primary slogan)
  • 2005 - Present: It's good to be square.
  • January 2007 - October 2007: That's right.
  • January 2007 - October 2007: Uh Huh.
  • 2007 - 2008: Hot Juicy Burgers
  • February 2008: It's waaaay better than fast food... It's Wendy's. (US)
  • February 2008: It's waaaaaaaaaaay delicious. It's Wendy's. (Canada)

International

  • 1983: It's the best time for...Wendy's (Philippines)
  • 2000 (approx) - Present: We don't cut corners (New Zealand)
  • 2000 (approx) - Present: Wendy's cuadra contigo (Wendy's fits with you). The word cuadra (fit) is a reference to the word cuadro that means square (Venezuela)
  • 2001 (approx) - Present: El Sabor de lo Recien Hecho (The Flavor of the Freshly Made) (Honduras)
  • 2007 (approx) - Present: Wendy's es Sensacional (Wendy's is Sensational) (El Salvador)
  • 2008 - Present: It is not just about fast food, it is fresh food - made fast [2] (Malaysia)

International locations

Wendy's in Japan
Map of Wendy's global locations

Key:
Red = countries currently with Wendy's
Orange = countries formerly with Wendy's.

Countries currently with Wendy's locations:
Countries formerly with Wendy's:
Wendy's headquarters in Dublin, Ohio

Former International Locations

Australia

When Wendy's opened stores in Australia, they did not last long. Nine restaurants in Victoria were opened in the 1980s and sold to Hungry Jack's (Australian franchise of Burger King) in 1986 to help ease debt.[24] There is currently another brand of fast-food restaurants called "Wendy's" in Australia and New Zealand. They are an ice cream, hot dogs and drinks franchise which is unrelated to the American hamburger chain. (See Wendy's Supa Sundaes). Both the American and Australian chains' operations coexist in New Zealand.

Germany

The first Wendy's location in Germany was opened in 1979 and at a time there were over 36 restaurants across the country in Munich/Augsburg/Landshut, Nuremberg/Fürth, Frankfurt, Cologne, Heidelberg/Mannheim/Worms and Baumholder, all locations had closed by the late 1980s to ease debt. Many former sites are now Pizza Hut.[25]

United Kingdom

Wendy's has tried twice to establish itself in the United Kingdom, with unsuccessful results. The first attempt was made in the 1980s, with 16 restaurants opening. Sales were low and eventually all 16 restaurants were closed in 1986 and were sold off to Whitbread. The chain sold its UK restaurants (as well as those located in several other countries) with hopes to ease debt.[26] Wendy's returned to the UK in 1992 for a second try, this time opening sites across the UK in prime locations. These included several in London (on Oxford Street, Shaftesbury Avenue, York Way, Croydon, Uxbridge, Acton, Hounslow, and Wood Green) and in other cities such as Belfast, Bradford, Birmingham, Leicester, Magor, Manchester, Watford, Stevenage and Leeds (Briggate). A store was also opened in Dublin, Ireland. Wendy's was aiming for at least 25-30 initial UK outlets and was open to franchises and joint ventures with hotels and leisure/retail developments. However, growth progressed much slower than anticipated. 10-12 UK openings were predicted for the year 1995 alone, and in 1996 25 openings were planned. In 1997 a modest 6-8 openings were expected, and not even all of those eventually came to fruition. When all was said and done, only 18 restaurants opened total. Wendy's blamed the failure on high rent prices and operating costs (especially in Central London) for slow growth, and on competition with McDonald's, Burger King and KFC, all of which were already well-established in the highly-developed UK fast food market. In 1998 the company reviewed its UK operations and decided to close many of its badly performing company-owned restaurants; a further review in 1999 led to the closure of 7 remaining company-owned stores by mid 2000, including the company's valuable sites in London. The company pulled out of the UK quickly and most restaurants were sold to rival McDonald's' or given back to leaseholders and landlords. The Croydon branch was taken over by an outdoor store, the Acton and Bradford branches became KFC and the Hounslow branch became a Greggs, The Watford branch became a Burger King (which it still is to this day, and the Uxbridge branch became a test location for Taco Bell, which shortly closed soon afterwards. The sale of these stores generated £1.5 million. A handful of franchised restaurants were unaffected by the closing of company-owned restaurants, and Wendy's promised to support the existing UK franchisees from its headquarters in Dublin, Ohio although it no longer allowed new franchises to be opened. Over the years the few remaining franchised restaurants closed, and the final (located at Terminal 3 Arrivals at the London Heathrow Airport) closed in early 2007.[27][28][29][30][31][32][33][34] It is unlikely that the chain will attempt to enter the British market again after two failures. The chain is one of several large US companies that have failed to establish themselves in the UK, including Taco Bell, Dunkin' Donuts, Arby's and Popeye's.

References

  1. ^ Hoovers.com. "McDonald's". answers.com. Retrieved 2007-08-23.
  2. ^ "Burger King Domestic and Global facts". Retrieved 2007-08-23.
  3. ^ Reuters (2008-04-24). "Triarc Buys Wendy's In A $2.3 Billion Deal". the New York Times. Retrieved 2008-04-24. {{cite web}}: |author= has generic name (help); Check date values in: |date= (help)
  4. ^ a b c d e f g h i j k l m n Hoovers.com. "Hoover's profile of Wendy's". Answers.com. Retrieved 2007-06-29.
  5. ^ Wolf, Barnet D. (2007-02-23). "Wendy's in the Midwest closes". The Columbus Dispatch. Retrieved 2007-02-23. {{cite web}}: Check date values in: |date= (help); External link in |publisher= (help)
  6. ^ Associated Press. "Wendy's to close its original restaurant".
  7. ^ Wendys to Sell Itself to Peltzs Triarc - Mergers, Acquisitions, Venture Capital, Hedge Funds - DealBook - New York Times
  8. ^ David Zuckerman (1 July 1985). "Wendy's enters breakfast arena; chain faces fierce competition". Nation's Restaurant News. Retrieved 2007-07-01. {{cite web}}: Check date values in: |date= (help)
  9. ^ a b c Gazette news services (8 March 2005). "Wendy's considers new breakfast menu". the Billings Gazette. Retrieved 2007-07-01. {{cite web}}: Check date values in: |date= (help)
  10. ^ a b Sue Stock (7 April 2006). "Wendy's to try breakfast at three local stores". The News & Observer. Retrieved 2007-07-01. {{cite web}}: Check date values in: |date= (help)
  11. ^ Cheryl V. Jackson (26 June 2007). "Wendy's joins scramble to lure morning diners". the Chicago Sun-Times. Retrieved 2007-07-01. {{cite web}}: Check date values in: |date= (help)
  12. ^ COMPANY NEWS; Wendy's Buffet
  13. ^ Finley,Adam (2006-06-12). "Wendy's ditches the term "biggie"". Ad Jab. Retrieved 2006-08-29. {{cite web}}: Check date values in: |date= (help); External link in |publisher= (help)
  14. ^ Japanese Wendy's official site
  15. ^ What happened to Clara Peller [1]
  16. ^ Ellen Degeneres Boycott
  17. ^ CNN Money article on news feed
  18. ^ Philip H. Dougherty (1986-06-26). "Wendy's Spot Created By Lockhardt & Pettus". the New York Times. Retrieved 2007-12-29. The group has a song Fresh that fits in well with the Wendy's theme, Choose fresh. Choose Wendy's. {{cite web}}: Check date values in: |date= (help)
  19. ^ Davide Dukcevich (2002-04-09). "Wendy's Salad Days". Forbes Magazine. Retrieved 2007-12-29. Earlier this month, Wendy's released a new advertising tagline, "It's Better Here," as part of a campaign that purports to showcase Dublin, Ohio, where it has its headquarters. {{cite web}}: Check date values in: |date= (help)
  20. ^ Wendy's closes Argentina stores, raises EPS goal bizjournals.com
  21. ^ Wendy's takes strategic action in Argentina market prnewswire.co.uk
  22. ^ "Taiwan Food". TaiwanEnglishTeacher.com. 2008-03-15. Retrieved 2008-05-22.
  23. ^ Wendy's 等先後結業
  24. ^ The Hungry Jack's Story explains in limited detail about the Wendy's Hamburgers acquisition.
  25. ^ http://findarticles.com/p/articles/mi_m3190/is_n16_v29/ai_16852288/pg_3?tag=artBody;col1
  26. ^ http://www.highbeam.com/doc/1P2-3777901.html
  27. ^ Yankee retreat - 26 July 2001 - CatererSearch
  28. ^ Wendy's UK pull-out nets £1.5m - 23 July 2000 - CatererSearch
  29. ^ Wendy's to rethink UK position - 26 July 2001 - CatererSearch
  30. ^ Wendy's revises target for UK - 26 July 2001 - CatererSearch
  31. ^ Wendy's Euro push begins in London - 26 July 2001 - CatererSearch
  32. ^ Wendy's cashes in on leasehold sales - 26 July 2001 - CatererSearch
  33. ^ http://www.wendys-invest.com/fin/8k/wen8k100899.txt
  34. ^ http://www.heathrowairport.com/assets/B2CPortal/Static%20Files/Heathrow_Terminal3_Map-08-2007.pdf

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