Giorgio Giugiaro

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Giorgetto Giugiaro, 2016
Alfa Romeo Giulia Sprint GT
VW Golf I.
F4 from Nikon
Lotus Esprit

Giorgio Giugiaro or Giorgetto Giugiaro (born August 7, 1938 in Garessio ) is an Italian industrial designer . His most important creations include the style-defining design classics Lotus Esprit , Fiat Panda , Fiat Uno , Fiat Punto , Lancia Delta , VW Golf I and Audi 80 as well as the Nikon F4 in the camera area .


Giugiaro comes from an artistic family and therefore strived for an artistic future from an early age. His grandfather Luigi created church paintings , and his father, Mario Giugiaro , was first active in decorative-religious art, but then switched to oil painting.

During his stay in Turin he switched from studying art at evening classes for technical design and developed a passion for sketching of automobiles . In June 1955, Giugiaro showed some of his designs at the year-end exhibition of his technical drawing course.

Dante Giacosa , technical director at Fiat , discovered the young talent there and recruited Giugiaro. Giugiaro joined Fiat in September 1955 under the leadership of Fabio Luigi Rapi , in the department of design studies of special vehicles. As early as December 1959, he became head of the “ Bertone Styling Center”. Giuseppe Bertone supported the young designer intensively with advice and action and was not disappointed. The years that Giugiaro spent with him were formative for his education and allowed him to secure a place in the Turin designer scene.

Giugiaro designed the Simca 1000 Coupé at the age of 24 . His first high-volume product was the coupe version Sprint of the Alfa Romeo 2000 / 2600 .

In November 1965 he moved to the management of the competitor Carrozzeria Ghia , where he was responsible for the styling center and the prototype department. The Maserati Ghibli and the De Tomaso Mangusta , both of which were presented at the Turin Motor Show, date from this period. For Ghia he developed a. a. the design studies Fiat 850 Vanessa (1960) and Oldsmobile Toronado Thor (1967) as well as the production models Isuzu 117 Coupé (1966) and Iso Fidia (1967). Although his time at the company was extremely successful, he increasingly had a desire for independence.

On February 7, 1967, he founded his own design studio, Ital Styling . There he initially continued his work for Ghia on a freelance basis, but prepared himself for a previously unexplored area. Giugiaro wanted to invest his professional and financial capital in a global challenge, a professional service company for the automotive industry. Together with the engineer Aldo Mantovani, who had been Fiat's production manager for 20 years, he founded the company SIRP (Studi Italiani Realizzazione Prototipi SpA) in February 1968, which was renamed Italdesign that same year . After he took over Aldo Mantovani's shares in 1999, the company name was Italdesign Giugiaro . The company designed more than 200 vehicles, many of which went into series production . At Italdesign he still works today under the direction of his son Fabrizio Giugiaro . In 2010 the family sold 90 percent of the company's shares to the Volkswagen Group, and in June 2015 Audi took over the remaining 10 percent. In the same year, Giorgio and Fabrizio Giugiaro founded the GFG Progetti design studio in Turin , which mainly develops design concepts for electric vehicles on behalf of Chinese companies.


Giugiaro is considered by many of his colleagues - among them Bruno Sacco , Harm Lagaay , Ercole Spada and Tom Tjaarda  - to be the most influential automotive designer of the 20th century. In 1999 he was voted " Car Designer of the Century " (German: " Car Designer of the Century "). In 2013 he received the Antonio Feltrinelli Prize .





  • Beretta Cx4 Storm
  • Seiko Speedmaster (1986)
  • Porto Santo Stefano Waterfront (1983)
  • Series 6 tractors from Deutz-Fahr (2011)
  • Series 7 tractors from Deutz-Fahr (2011)
  • Series 9 tractors from Deutz-Fahr (2013)
  • Deutz-Fahr 11 series tractors (2013)
  • Chain saws of the GST 250 and 360 series from Oleo-Mac and Efco


  • Design by Giugiaro . Motorbuch-Verlag, Stuttgart 2005, ISBN 3-613-02573-6
  • Christian Wüst, Jürgen Petermann: The car is a container . In: Der Spiegel . No. 37 , 1999, pp. 296-300 ( online interview with Giugiaro).

Web links

Commons : Giorgio Giugiaro  - collection of images, videos and audio files

Individual evidence

  1. Fiat Panda: The barren box . In: . ( [accessed December 22, 2016]).
  2. ^ Jan Baedeker: Alfa Romeo Visconti . Classic Driver. Retrieved November 6, 2012.
  3. Alessandro Sannia: Enciclopedia dei carrozzieri italiani , Società Editrice Il Cammello, 2017, ISBN 978-8896796412 , p. 305.
  4. Giugiaro became world famous with rough edges . World online
  5. There are still contracts with others
  6. Dirk Ramackers, Wolfgang Blaube: Form questions . In: Oldtimer Markt , issue 2/2012, p. 12 ff.
  7. ^ Giugiaro Timeline, the iPad app available today on the App Store. ( Memento from April 15, 2012 in the Internet Archive )
  8. Nikon D4
  9. Nikon D800
  10. The new Series 6 from DEUTZ-FAHR. ( Memento from September 5, 2012 in the Internet Archive )
  11. Deutz-Fahr Series 7 Agrotron TTV. ( Memento from September 16, 2012 in the Internet Archive )
  12. Deutz-Fahr Series 9 TTV.
  13. Deutz-Fahr: Series 11 tractors with 440 HP top model comes to Agritechnica 2013.