Maybach manufacture

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Logo of the Maybach manufactory

The Maybach Manufactory was a division of Daimler AG that produced and sold Maybach limousines from 2002 to 2012 .

prehistory

Maybach-Motorenbau GmbH sold luxury automobiles under the Maybach brand from 1921 to 1941. 1960 Daimler-Benz took over Maybach-Motorenbau GmbH and with it the trademark rights. Maybach-Motorenbau GmbH was renamed MTU Friedrichshafen in 1969 .

history

In 2000, the Daimler-Benz successor group DaimlerChrysler (today Daimler AG ) announced that it would be selling vehicles under the Maybach brand again from 2002, and the first vehicles were finally delivered at the end of 2002. Initially, the models 57 and 62 were offered, which differed mainly in terms of vehicle length. In 2005 the additional model variants 57 S and 62 S as well as the concept vehicle Exelero were presented. Also in 2005, DaimlerChrysler sold the successor company to Maybach-Motorenbau GmbH, MTU Friedrichshafen; the trademark rights to Maybach were not affected. In 2007, a landaulet version of the 62 S was presented as a concept vehicle, which, due to the positive response, was custom-made from 2008 onwards.

The Maybach factory was part of the Mercedes-Benz Cars division in the Daimler Group , which brings together all of the Daimler AG passenger car brands. Production took place in a department of the Daimler plant in Sindelfingen, which the manufacturer referred to as a manufacture . The brand emblem (an interwoven double M) was modeled on the emblem that Maybach-Motorenbau GmbH used for its automobiles.

In November 2011, Daimler CEO Dieter Zetsche announced that the Maybach brand would be discontinued in 2012 in favor of further models of the Mercedes S-Class . The Maybach limousines were sold until 2013, after which the Maybach name was no longer to be used.

On December 17, 2012, the last Maybach vehicle left the Maybach factory at the Daimler plant in Sindelfingen.

At the end of 2014, however, the renewed use of the name Maybach by the Daimler Group was announced. Among other things, exclusive derivatives of the Mercedes-Benz S-Class with the Maybach suffix are now on offer . Since then, Maybach has continued to operate as the Mercedes-Maybach premium brand .

Car models

distribution

Sales figures in the United States

year paragraph
2003 166
2004 244
2005 152
2006 146
2007 156
2008 119
2009 66
2010 63

literature

  • Klaus Nesser: Maybach - The relaunch of a unique traditional brand in the brand portfolio of DaimlerChrysler AG. In: Bernd Gottschalk, Ralf Kambach, Jan Dannenberg (Eds.): Brand Management in the Automotive Industry - The Success Strategies of International Top Managers. 2nd, revised edition. Gabler, Wiesbaden 2005, ISBN 978-3-409-22460-4 , pp. 265-292.
  • Harry Niemann : Karl Maybach - his engines and automobiles. Motorbuch Verlag, Stuttgart 2004, ISBN 3-613-02457-8 , pp. 239-257.

Web links

Commons : Maybach-Manufaktur  - collection of images, videos and audio files

Individual evidence

  1. "Outlook". (PDF) Annual Report of DaimlerChrysler AG 2000. (No longer available online.) In: daimler.com. Archived from the original on December 5, 2014 ; Retrieved February 27, 2009 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.daimler.com
  2. ^ Mercedes Car Group. (PDF) Annual Report of DaimlerChrysler AG 2002. (No longer available online.) In: daimler.com. Formerly in the original ; Retrieved February 27, 2009 .  ( Page no longer available , search in web archives )@1@ 2Template: Dead Link / www.daimler.com
  3. Mercedes-Benz Cars Investor Relations Release. (PDF; 97 kB) In: daimler.com. Archived from the original on December 5, 2014 ; accessed on February 27, 2009 .
  4. Harry Pretzlaff: End of the luxury brand: Nothing was too expensive for the Maybach. In: Stuttgarter Zeitung. December 30, 2012, accessed January 25, 2017 .
  5. 2004 Highest Year on Record for Mercedes-Benz USA. In: Theautochannel.com. Retrieved November 23, 2011 .
  6. ^ Mercedes-Benz Rings in the New Year with Record 2006 Sales. In: Theautochannel.com. Retrieved November 23, 2011 .
  7. Mercedes-Benz USA's Sales Drop 32.1 Percent In December 2008. (No longer available online.) In: Emercedesbenz.com. January 5, 2009, archived from the original on July 29, 2012 ; accessed on November 23, 2011 (English). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.emercedesbenz.com
  8. Mercedes-Benz Posts Highest Sales Month for the Year With 20,025 Vehicles Sold in December. In: Prnewswire.com. January 5, 2010, accessed April 5, 2010 .
  9. Highest Sales Month for the Year at 21,469 Brings Mercedes-Benz to an ... In: Prnewswire.com. January 4, 2011, accessed November 23, 2011 .