Loud (Rihanna album)

Loud
Studio album by Rihanna
Publication (s)	November 12, 2010
admission	February – August 2010
Label (s)	Def Jam , SRP
Format (s)	CD, digital
Genre (s)	R&B , hip-hop , dance-pop , pop
Title (number)	11
running time	50:48
occupation	Singing : Rihanna Rap : Drake , Eminem , Nicki Minaj
production	Stargate Taio Cruz Sean Garrett Ne-yo Shontelle Drake Nicki Minaj Eminem Timbaland David Guetta Rico Love The Runners Alex da kid
chronology Rated R: Remixed (2010) Loud Talk That Talk (2011)
Single releases October 8, 2010 Only Girl (In the World) November 1, 2010 What's my name? March 17, 2011 S&M May 31, 2011 Man down June 17, 2011 California King Bed August 2, 2011 Cheers (Drink to That)

Loud (. En for: "loud" ) is the fifth studio album of the Barbadian pop - R & B - and hip-hop - singer Rihanna , which in autumn 2010 on Def Jam Recordings was released. The recordings for the album began in February 2010 and lasted until August 2010. The singles released from it became worldwide hits.

background

In June 2010 it was announced that Rihanna was working on her fifth studio album and that it would be released by the end of the year. The songwriters and producers of the album are Taio Cruz , Alex da Kid , Sean Garrett , Ne-Yo , Rico Love, Timbaland , Shontelle , David Guetta and Drake .

• In an interview, Rihanna stated:

“I also miss the Rated R era a lot, but nothing can compare my new album to the others, I made sure that I won't disappoint you with the album. [...] You always stood by me, so now you have some great songs that justify that. […] I don't want to present the successor to Good Girl Gone Bad with this album . I want to continue and take the next step in Rihanna's evolution, and we think it worked out perfectly. [...] Everyone should be loud, crazy, excited because I give everything, because I want a lot more of everything. On the album, I'm just myself, and that's the way you want it, and that's what feels like the best to me. I'm just normal, normal for me is “loud”! Cute, fun, flirty, energetic. […] Loud is the word, the name of the album, which definitely reflects its message, it is really lovable and turning on and demands your attention, that's why I like it that way. The album accompanies you on a really very interesting, colorful journey. "

- Excerpt from the interview with Rihanna from about.com

"I'm gonna miss the rated R era too, but nothing compares to the album I just made, I made sure not to let you down with my music. […] You guys are always defending me, so now you've got some great songs to justify it. [...] I didn't want to go backward and remake Good Girl Gone Bad . I wanted the next step in the evolution of Rihanna, and it's perfect for us. […] Get loud everybody, get crazy, get excited, because I'm pumped. I'm just gonna be me, because that's what you guys love the most, and that's what makes me feel best. Just being normal, normal for me is loud! Sassy, ​​fun, flirty, energetic. [...] Loud is, the word, the name of the album definitely reflects the attitude of it, it's really sassy and flirty and it grabs your attention and that's why I enjoy it. It takes you through a really really interesting ride. So colorful the album. "

- Artwork accessed September 28, 2010.

Music genre

The eleven songs on the album feature Drake on What's My Name? , Nicki Minaj with Raining Men and Eminem with Love the Way You Lie (Part II) three rappers in appearance. In many of the songs, Rihanna raps a few verses herself. In Who's That Chick , a dance oriented track, which affects French DJ and mixer David Guetta with which produced the complete song. StarGate also produced quite complex dance-pop songs with club beats for the album , including the songs Only Girl (In the World) , What's My Name? and S&M . S&M is a Eurodance song with influences from electro and dance pop. What's my name? , a duet with rapper Drake, is an R&B song with electronic influences. In an interview with Rihanna and Drake, the song was described as "young", "fresh" and "cute". Cheers (Drink to That) is an R&B song with funky guitar riffs. The song samples parts of Avril Lavigne's song I'm with You . Fading is a pop / R&B song that includes a sample from Enya's One by One . Only Girl (In the World) is a Eurodance song with strong dance-pop influences and an aggressive hip-hop beat. California King Bed is an acoustic - ballad with rocking chorus. Man Down is a hip hop song with reggae influences. In an interview, Rihanna described the hip-hop / R&B song Raining Men as “a really happy, fun song that puts everyone in a good mood. It's an up-tempo song, with good qualities and a hot rap from my passionate colleague and friend Nicki Minaj, my favorite rapper. “ Complicated is a dance-pop song. Skin is a song with influences from rock , R&B and synthpop .

Cover design

On the cover you can see Rihanna's entire face. She has dyed red hair and wears lipstick in the same shade. Rihanna has her eyes closed and her mouth slightly open. Your face is illuminated by a light source. On the neck you can see individual segments of her tattoo , but not the whole tattoo. Rihanna has turned her face to the left and you can see the shoulder in the lower part of the picture. According to Rihanna, the entire image section should represent exactly the opposite of Loud . At the lower edge of the picture in the middle is the white lettering with the title Loud in capital letters. At the top of the picture in the middle is the name of the interpreter Rihanna in white letters.

Track list

#	title	Songwriting	production	length
1.	S&M	Mikkel S. Eriksen, Tor Erik Hermansen, Sandy Wilhelm, Ester Dean	StarGate, Sandy Vee	4:04
2.	What's my name? (feat. Drake )	Hermansen, Eriksen, Tracy Hale, Dean, Aubrey Graham	StarGate	4:23
3.	Cheers (Drink to That)	Andrew Harr, Jermaine Jackson, Stacey Barthe, Laura Pergolizzi, Corey Gibson, Chris Ivery, Lauren Christy	The Runners	4:22
4th	fading	Jamal Jones, Dean	Polow Da Don	3:20
5.	Only Girl (In the World)	Crystal Johnson, Eriksen, Hermansen, Wilhelm	StarGate, Sandy Vee	3:55
6th	California King Bed	Harr, Jackson, Priscilla Renea, Alex Delicata	The Runners	4:12
7th	Man down	Shama Joseph, Timothy Thomas, Theron Thomas , Shontelle Layne	Shama "Sham" Joseph	4:27
8th.	Raining Men (feat. Nicki Minaj )	Melvin Hough II, Rivelino Wouter, Timothy Thomas, Theron Thomas, Onika Maraj	Mel & Mus	3:45
9.	Complicated	Christopher Stewart, Dean	Tricky Stewart, Ester Dean	4:18
10.	skin	Kenneth Coby, Ursula Yancy	Soundz	5:04
11.	Love the Way You Lie (Part II) ( feat.Eminem )	Alexander Grant, Holly Hafferman, Marshall Mathers	Alex Da Kid	4:56

Charts and music sales

Chart placements

Charts	Top ranking	Weeks
Chart placements
Germany (GfK)	2 (56 weeks)	56
Austria (Ö3)	3 (40 weeks)	40
Switzerland (IFPI)	1 (56 weeks)	56
United Kingdom (OCC)	1 (111 weeks)	111
United States (Billboard)	3 (75 weeks)	75

Awards for music sales

Country / Region	Award	Sales
Awards for music sales (country / region, Award, Sales)
Australia (ARIA)	3 × platinum	210,000
Belgium (BEA)	platinum	(30,000)
Brazil (PMB)	platinum	40,000
Denmark (IFPI)	2 × platinum	(60,000)
Germany (BVMI)	3 × gold	(300,000)
Europe (IFPI)	3 × platinum	3,000,000
Golf Cooperation Council (IFPI)	gold	3,000
Ireland (IRMA)	5 × platinum	(75,000)
Italy (FIMI)	platinum	(60,000)
Japan (RIAJ)	gold	100,000
Canada (MC)	3 × platinum	240,000
New Zealand (RMNZ)	platinum	15,000
Austria (IFPI)	gold	(10,000)
Poland (ZPAV)	3 × platinum	(60,000)
Russia (NFPF)	gold	(10,000)
Sweden (IFPI)	2 × platinum	(80,000)
Switzerland (IFPI)	2 × platinum	(60,000)
Spain (Promusicae)	gold	(30,000)
Hungary (MAHASZ)	gold	(3,000)
United States (RIAA)	2 × platinum	2,000,000
United Kingdom (BPI)	6 × platinum	(1,800,000)
All in all	7 × gold 36 × platinum	5,608,000

Main article: Rihanna / Music Sales Awards

Publication and promotion

The album was released on November 12, 2010 as standard and deluxe versions. A Platinum Edition was released on November 16, 2010, it contains a computer program for the album and a DVD with a 30-minute making-of of Loud .

Rihanna first promoted the album on October 1, 2010 in London . She gave an interview to BBC Radio 1 and said: "I just can't believe it's my fifth album [...]". “The album is something new. I've never had this creativity like on this album before and it's just a perfect Rihanna album, every song is inspired by myself, only I can sing these songs, it's something very own. Anyone who hears these songs will immediately know that the real Rihanna sang these songs. The songs are just so complex and so much about me that only I can sing these songs and no one else and that was one of the most important things to me on this album, every song should be such that only I can sing these songs. And my plan worked, I'm really very proud and overjoyed with this album, I think it's my best work so far. […] "While working on the album, Rihanna had only one goal:" I want songs that are Rihanna songs, I really only want songs where the audience knows exactly that they are my songs. I want songs that only I can sing and no one else can. I don't want normal pop songs like those by Kesha or Lady Gaga or my friend Katy Perry , where anyone can create an exact cover version. ”In a club in London, Rihanna presented five songs from the album during her promo tour. Rihanna said during the promo tour that most of the ideas for the songs on the album came to her from a sense of frustration at other people's bad music. She explained, “If you go to a club or a disco and you have to listen to bad music but you want to have fun, all you get is frustrated. This is how the ideas for some songs came about. I hate it when people think my music is bad. So I wanted to make an album that everyone would like. "

country	date	Label
Ireland	November 10, 2010	Universal Music
Australia	November 12, 2010
Germany
Netherlands
New Zealand	November 15, 2010
United Kingdom		Mercury Records
United States	November 16, 2010	Def Jam Records

tour

→ Main article : Loud Tour

On June 4, 2011 Rihanna started her fourth tour . The tour serves to present their fifth album Loud. According to the announcement of December 7, 2010, it will include 93 concerts, starting in Baltimore , United States , and ending in London on December 22, 2011. Due to the demand in Great Britain , the tour was extended several times.

Singles

The first single Only Girl (In the World) was released on September 10, 2010 and reached the top position in many countries. What's my name? , a duet with rapper Drake , was released on October 29, 2010 as the album's second single. S&M was released as the third single. The fourth single is Man Down and was mainly released in the US. The ballad California King Bed was released as the fifth single worldwide. The sixth single was announced on July 24, 2011, Cheers (Drink to That) . In addition, the song Raining Men was released as a promo single .

S&M logo

year	Title album	Top ranking, total weeks, awardChart placementsChart placements (Year, title, album , rankings, weeks, awards, notes)					Remarks
		DE	AT	CH	UK	US
2010	Only Girl (In the World) Loud	DE2 (48 weeks) DE	AT1 (33 weeks) AT	CH2 (39 weeks) CH	UK1 (46 weeks) UK	US1 (27 weeks) US	First published: September 10, 2010 Sales: + 8,505,000
	What's my name? Loud	DE12 (14 weeks) DE	AT13 (17 weeks) AT	CH13 (22 weeks) CH	UK1 (31 weeks) UK	US1 (22 weeks) US	First published: October 26, 2010 Sales: + 4,254,000; feat. Drake
2011	S&M Loud	DE2 (28 weeks) DE	AT4 (28 weeks) AT	CH2 (32 weeks) CH	UK3 (40 weeks) UK	US1 (26 weeks) US	First published: Jan 21, 2011 Sales: + 6,771,500
	Man Down Loud	-	-	CH9 (24 weeks) CH	UK54 (11 weeks) UK	US59 (14 weeks) US	First published: May 3, 2011 Sales: + 2,385,000
	California King Bed Loud	DE8 (20 weeks) DE	AT4 (20 weeks) AT	CH10 (23 weeks) CH	UK8 (17 weeks) UK	US37 (14 weeks) US	First published: May 13, 2011 Sales: + 2,882,500
	Cheers (Drink to That) Loud	-	-	CH66 (1 week) CH	UK15 (13 weeks) UK	US7 (18 weeks) US	First published: August 2nd, 2011 Sales: + 2,425,000

Individual evidence

1. ↑ Jocelyn Vena (March 3, 2010) Rihanna Working On New Album, Producer Confirms MTV News (MTV Networks). Retrieved October 15, 2010
2. ↑ Gil Kaufman (September 7, 2010) Rihanna Reveals Title of New Album MTV News (MTV Networks). Retrieved October 15, 2010
3. ↑ Rihanna's Next Album To Rival 'Thriller'? MTV UK (MTV Networks). June 19, 2010. Retrieved October 15, 2010
4. ^ Rihanna Working With Taio Cruz On New Album MTV UK (MTV Networks). April 30, 2010. Accessed October 15, 2010
5. ^ Cline, Georgette "Rihanna Working with Producer Alex Da Kid on New Album" . Rap-Up.com. Retrieved July 27, 2010
6. ↑ "SEAN GARRET PENS RIHANNA'S NEXT ALBUM" ( Memento of the original from July 14, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. MTV Base (MTV Networks). March 2, 2010. Retrieved October 15, 2010 
7. Jump up ↑ "Rap-Up TV: Ne-Yo Reveals Album Details, Alter-Ego, & Writing for Rihanna" Rap-Up.com - Retrieved July 27, 2010
8. ↑ Timberland and Rico Love Working On New Rihanna Album Rap-Up.com - Retrieved September 21, 2010
9. ↑ Kim Dawson (September 18, 2010) JLS to conquer USA with help of Shontelle Daily Star (Northern and Shell Media Publications). Retrieved October 15, 2010
10. ↑ James Montgomery (September 27, 2010) Rihanna Shoots Video For Loud Track "What's My Name?" MTV News (MTV Networks). Retrieved October 15, 2010
11. ↑ Drake working with Rihanna Billboard Charts . Retrieved October 15, 2010
12. ↑ about.com: LOUD Cover Revealed! ( Memento of the original from October 3, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. www.rihannanow.com - Retrieved October 15, 2010 
13. ↑ Rihanna Unveils Loud Album Cover ( Memento of the original from June 29, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. top40.about.com - September 29, 2010. Retrieved October 15, 2010 
14. ↑ LOUD Cover Revealed! ( Memento of the original from October 3, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. www.rihannanow.com - Retrieved October 15, 2010 
15. ↑ ^{a b} Mark Savage (October 6, 2010) Rihanna premieres fifth album, Loud, in London BBC News Online . Retrieved October 15, 2010
16. ↑ http://www.pop24.de/rihanna/news/detail/article/141173/0/neues-albumcover---loud/
17. ↑ ^{a b c d e} Chart sources: DE AT CH UK US
18. ↑ http://www.amazon.com/Loud-Couture-CD-DVD-Combo/dp/B0047X4926/ref=sr_1_7?ie=UTF8&qid=1287783091&sr=1-7
19. ↑ Rihanna goes for a brightly colored look as she Promotes her new album in London Daily Mail . October 2, 2010. Retrieved October 15, 2010
20. ↑ James Dinh (October 1, 2010) Rihanna Dishes On New Album Loud, Acting In 'Battleship' MTV News (MTV Networks). Retrieved October 15, 2010
21. ↑ ^{a b} Kim Dawson: Rhythm 'n booze: Rihanna Is SO saucy. In: Daily Star . October 7, 2010, accessed October 15, 2010 . 
22. ↑ Loud: Rihanna: itunes.ie: Music Amazon.co.uk. Retrieved September 24, 2010
23. ↑ LOUD | Music, Music Genres, Pop / Rock: JB HI FI JB Hi-Fi . Retrieved September 24, 2010
24. ↑ Loud: Rihanna: Amazon.de: Music Amazon.de - Retrieved September 24, 2010
25. ↑ bol.com | Loud, Rihanna | Muziek www.bol.com - Retrieved October 15, 2010
26. ↑ Archived copy ( memento of the original dated November 22, 2012 on WebCite ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. www.cdwow.co.nz Retrieved October 27, 2010 
27. ↑ Loud: Rihanna: Amazon.co.uk: Music Amazon.co.uk. Retrieved September 24, 2010
28. ^ Loud: Rihanna: Amazon.com: Music Amazon.com . Retrieved September 18, 2010
29. ↑ Tego Sigel: Rihanna reports Loud 2011 UK Arena Tour. (No longer available online.) In: RWD MAGAZIN 2010. December 7, 2010, archived from the original on August 16, 2012 ; Retrieved December 27, 2010 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
30. ↑ Robert Copsey: Rihanna reports UK arena dates. In: Music News. December 7, 2010, accessed December 27, 2010 . 
31. ↑ Robert Copsey: Rihanna Extends UK Arena Tour. In: Music News. December 14, 2010, accessed December 27, 2010 . 
32. ↑ Aidan Cuffe: Rihanna announces two more Irish dates. In: Goldenplec Irish Music Magazine News. December 27, 2010, accessed December 16, 2010 .  
33. ↑ Jason Gregory: Rihanna Adds New Gigs To UK Stadium Tour. In: Music News. January 25, 2011, accessed January 26, 2011 . 
34. ↑ http://twitter.com/#!/rihanna/status/95182451827154944
35. ↑ Jocelyn Vena (September 30, 2010) Rihanna Shoots Video for "What's My Name" Off Upcoming Album, Loud MTV News (MTV Network). Retrieved October 3, 2010