Hapag-Lloyd Express
| Hapag-Lloyd Express | |
|---|---|
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| IATA code : | X3 |
| ICAO code : | HLX |
| Call sign : | YELLOW CAB |
| Founding: | 2002 |
| Operation stopped: | 2007 |
| Seat: |
Hanover , Germany
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| Frequent Flyer Program : | bluemiles |
| Fleet size: | see TUIfly |
| Aims: | National and continental |
| Hapag-Lloyd Express ceased operations in 2007. The information in italics refer to the last status before the end of operation. | |
Hapag-Lloyd Express (also known as HLX or hlx.com ) was a German low-cost airline based in Hanover and based at Hanover Airport . It was a forerunner of today's TUIfly .
history
Hapag-Lloyd Express was founded in Hanover in 2002 and was the only non-holiday airline to belong to the TUI Airlines Alliance (which also operated as TUIfly at times ). It started two months after its direct competitor Germanwings at the Cologne / Bonn airport hub with fewer destinations, but within a few months it achieved greater brand awareness and popularity with its "fly at taxi prices" positioning than the Lufthansa offshoot. For this, the airline received the Effie efficiency award in Germany and Europe.
On January 15, 2007, Hapag-Lloyd Express was merged with its sister brand Hapagfly (formerly Hapag-Lloyd Flug ) to form the common umbrella brand TUIfly , which has since appeared externally as a single airline and has been one since July 2010, after Hapag-Lloyd Fluggesellschaft mbH was renamed TUIfly GmbH . The independent Hapag-Lloyd Express last had a seat occupancy rate of 79.5% (summer 2006).
In 2010, Karlheinz Kögel acquired the trademark rights from TUI in order to set up an online tour operator under hlx.com. Kögel has a 95 percent stake in HLX Touristik GmbH, Ralf Usbeck, managing director of peakwork AG, holds 5 percent.
Pricing system
As with many other low-cost airlines, the Hapag-Lloyd Express price system provided for a changing contingent of cheap tickets, which were mostly sold out quickly, for certain flights, while the majority of HLX tickets were sold at a higher price in line with current demand. As a rule, these prices were also below the average price level of conventional scheduled airlines. At Hapag-Lloyd Express, the cheap tickets were advertised with the slogan “Fly for a taxi price” , which should also be reflected in the painting of the aircraft in the design of a Checker Cab . Under the advertising slogan “HLX Happy-Hours” , tickets for unutilized flights at unfavorable times were offered free of charge , but plus taxes and fees .
Destinations
Hapag-Lloyd Express flew from Berlin-Tegel , Düsseldorf , Hamburg , Hanover , Cologne / Bonn , Leipzig / Halle , Munich , Nuremberg , Stuttgart and Sylt airports to around 40 destinations in ten European countries. Cologne / Bonn , Hanover , Leipzig / Halle and Stuttgart served as decentralized fleet bases .
fleet
Under its own brand, Hapag-Lloyd Express used aircraft from sister company Hapag-Lloyd Flug and the charter airline Germania as part of a wet lease . The aircraft types Boeing 737 and Fokker 100 were used. Most recently, HLX no longer had its own fleet. The TUIfly machines were formally assigned to Hapag-Lloyd Flug until it was finally converted to TUIfly GmbH in 2010 and took over the fleet.
See also
Web links
- Website of HLX Touristik GmbH
- TUIfly website (formerly HLX website)
- TUIfly virtual (formerly HLX virtual) website
Individual evidence
- ↑ https://www.adforum.com/award-organization/6650612/showcase/2005/winners Retrieved December 22, 2019
- ↑ Press portal: HLX: Digital natives take over management . Retrieved February 19, 2015
