MTV Video Music Awards 2010

MTV Video Music Awards 2010
Awarded for	MTV Video Music Awards
date	September 12, 2010
Moderation	Chelsea Handler
Loan location	Nokia Theater , Los Angeles
Country	United States
Awarded by	MTV
Most awards	Lady Gaga (8)
Most of the nominations	Lady Gaga (13)
website	mtv.com/vma

The MTV Video Music Awards 2010 presented by the music broadcaster MTV took place on September 12, 2010 at the Nokia Theater in Los Angeles . The 27th MTV Video Music Awards were hosted for the first time in 16 years by a woman, comedian Chelsea Handler .

Lady Gaga won most of the prizes that evening. She was nominated 13 times in eleven categories and won in eight categories. As promised, she then revealed the name of her 2011 album if she wins in the “Video of the Year” category. The studio album is called Born This Way , just like the first single of the same name .

Music performances

Main Stage - listed chronologically

Eminem (featuring Rihanna ) - Not Afraid / Love the Way You Lie
Justin Bieber - U Smile / Baby / Somebody to Love
Usher - DJ Got Us Fallin 'in Love / OMG
Florence + the Machine - Dog Days Are Over
Taylor Swift - Innocent
Drake (featuring Mary J. Blige and Swizz Beatz ) - Fancy
BoB (featuring Bruno Mars and Hayley Williams ) - Nothin 'on You (Intro) / Airplanes
Paramore - The Only Exception
Linkin Park - The Catalyst
Kanye West (featuring Pusha T ) - Runaway

Winners and nominees

Best New Artist

Justin Bieber (featuring Ludacris ) - Baby
Broken Bells - The Ghost Inside
Jason Derulo - In My Head
Kesha - Tik Tok
Nicki Minaj (featuring Sean Garrett ) - Massive Attack

Best Pop Video

Lady Gaga - Bad Romance
Beyoncé (featuring Lady Gaga ) - Video Phone (Extended Remix)
BoB (featuring Bruno Mars ) - Nothin 'on You
Kesha - Tik Tok
Katy Perry (featuring Snoop Dogg ) - California Gurls

Best rock video

30 Seconds to Mars - Kings and Queens
Florence + the Machine - Dog Days Are Over
MGMT - Flash Delirium
Muse - uprising
Paramore - Ignorance

Best hip-hop video

Eminem - Not Afraid
BoB (featuring Hayley Williams ) - Airplanes
Drake (featuring Kanye West , Lil Wayne and Eminem ) - Forever
Jay-Z (featuring Swizz Beatz ) - On to the Next One
Kid Cudi (featuring MGMT and Ratatat ) - Pursuit of Happiness

Best dance video

Lady Gaga - Bad Romance
Cascada - Evacuate the Dancefloor
David Guetta (featuring Akon ) - Sexy Chick
Enrique Iglesias (featuring Pitbull ) - I Like It (Jersey Shore Version)
Usher (featuring will.i.am ) - OMG

Best collaboration

Lady Gaga (featuring Beyoncé ) - Telephone
3OH! 3 (featuring Kesha ) - My First Kiss
Beyoncé (featuring Lady Gaga ) - Video Phone (Extended Remix)
BoB (featuring Hayley Williams ) - Airplanes
Jay-Z and Alicia Keys - Empire State of Mind

Breakthrough video

The Black Keys - Tighten Up
Dan Black - Symphonies
Coldplay - Strawberry Swing
Gorillaz (featuring Bobby Womack and Mos Def ) - Stylo

Best Direction in a Video

Lady Gaga - Bad Romance (Director: Francis Lawrence)
30 Seconds to Mars - Kings and Queens (Director: Bartholomew Cubbins )
Eminem - Not Afraid (Director: Rich Lee)
Jay-Z & Alicia Keys - Empire State of Mind (Director: Hype Williams )
Pink - Funhouse (Director: Dave Meyers)

Best Choreography in a Video

Lady Gaga - Bad Romance (Choreographer: Laurie Ann Gibson)
Beyoncé (featuring Lady Gaga ) - Video Phone (Extended Remix) (Choreographers: Frank Gatson Jr., Phlex and Bryan Tanaka)
Lady Gaga (featuring Beyoncé ) - Telephone (Choreographer: Laurie Ann Gibson)
Janelle Monáe (featuring Big Boi ) - Tightrope (Choreographers: Janelle Monáe and the Memphis Jookin Community)
Usher (featuring will.i.am ) - OMG (Choreographer: Aakomon “AJ” Jones)

Best Special Effects in a Video

Muse - Uprising (Special Effects: Humble TV, Sam Stephens)
Dan Black - Symphonies (Special Effects: Corinne Bance and Axel D'Harcourt)
Eminem - Not Afraid (Special Effects: Animaholics-VFX)
Green Day - 21st Century Breakdown (Special Effects: Laundry)
Lady Gaga - Bad Romance (Special Effects: Skulley Effects VFX)

Best Art Direction in a Video

Florence + the Machine - Dog Days Are Over (Art Directors: Louise Corcoran and Aldene Johnson)
30 Seconds to Mars - Kings and Queens (Art Director: Marc Benacerraf)
Beyoncé (featuring Lady Gaga ) - Video Phone (Extended Remix) (Art Director: Lenny Tso)
Eminem - Not Afraid (Art Director: Ethan Tobman)
Lady Gaga - Bad Romance (Art Director: Charles Infante)

Best editing in a video

Lady Gaga - Bad Romance (Editor: Jarrett Fijal)
Eminem - Not Afraid (Editor: Ken Mowe)
Miike Snow - Animal (Editor: Frank Macias)
Pink - Funhouse (Editor: Chris Davis)
Rihanna - Rude Boy (Editor: Clark Eddy)

Best Cinematography in a Video

Jay-Z and Alicia Keys - Empire State of Mind (Director of Photography: John Perez)
Eminem - Not Afraid (Director of Photography: Chris Probst)
Florence + the Machine - Dog Days Are Over (Director of Photography: Adam Frisch)
Lady Gaga - Bad Romance (Director of Photography: Thomas Kloss)
Mumford & Sons - Little Lion Man (Director of Photography: Ben Magahy)

Tr3́s Latino Artist of the Year

Individual evidence

↑ ^a ^b MTV Video Music Awards 2010 overview
↑ MTV.com: About the Show (English)
↑ http://www.tr3s.com/micro/vote/

Web links

Commons : MTV Video Music Awards 2010 - Collection of images, videos and audio files

Official VMA 2010 page (German)
Official VMA 2010 Page (English)

[VMAÜbersicht-1] MTV Video Music Awards 2010 overview

[2] MTV.com: About the Show (English)

[3] ttp://www.tr3s.com/micro/vote/