MTV Video Music Awards 2012

MTV Video Music Awards 2012
	; Video Music Awards 2012 logo
Awarded for	MTV Video Music Awards
date	September 6, 2012
Moderation	Kevin Hart
Loan location	Staples Center , Los Angeles
Country	United States
Awarded by	MTV
Most awards	One Direction (3)
Most of the nominations	Rihanna (11)
website	mtv.com/vma

The MTV Video Music Awards 2012 presented by the music broadcaster MTV took place on September 6, 2012 at the Staples Center in Los Angeles . The annual event honors the best music videos from the previous year. It was hosted by the American actor and stand-up comedian Kevin Hart. Rihanna got the most nominations at eleven and Drake at five, while Katy Perry and Beyoncé each got four.

The most successful winners of the evening were One Direction , in which they won all three of their three nominations including 'Best New Artist', and Rihanna, who received the award for 'Video of the Year', becoming the first female singer and second person ever ( after Eminem ), who received this award more than once.

Appearances

Pre-show

Demi Lovato - Give Your Heart a Break

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Main show

Rihanna (featuring ASAP Rocky and Calvin Harris ) - Cockiness (Love It) / We Found Love
P! Nk - Get the Party Started (Intro) / Blow Me (One Last Kiss)
Frank Ocean - Thinkin 'Bout You
One Direction - One Thing
Lil Wayne and 2 Chainz - Yuck! / No worries
Green Day - Let Yourself Go
Alicia Keys (featuring Nicki Minaj ) - Girl on Fire (with Gabby Douglas )
Taylor Swift - We Are Never Ever Getting Back Together

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DJ

Calvin Harris

Laudators

Pre-show

Sway Calloway - presented 'Best Video with a Message'
James Montgomery - presented 'Best Electronic Dance Music Video'
Jim Cantiello and Ton Do-Nguyen - presented 'Most Share-Worthy Video'

Main show

Katy Perry - presented 'Best Pop Video'
Dwight Howard - presented the next laudators
Miley Cyrus and Mac Miller - presented P! Nk
Demi Lovato and Rita Ora - presented 'Best Male Video'
Zoë Saldaña - presented by Frank Ocean
Rashida Jones and Andy Samberg - presented 'Best Hip-Hop Video'
The Wanted and Rebel Wilson - Presented 'Best Female Video'
Psy - presented the next laudators
Ezra Miller and Emma Watson - presented Green Day
Ke $ ha and Wiz Khalifa - presented 'Best New Artist'
The Fierce Five ( Alexandra Raisman , Gabby Douglas , McKayla Maroney , Jordyn Wieber and Kyla Ross) - presented Alicia Keys
Kevin Hart - presented 'Video of the Year'

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Awards

The nominees were announced on July 31, 2012.

Video of the Year

Rihanna (featuring Calvin Harris ) - We Found Love

Drake (featuring Badgirlriri ) - Take Care
Gotye (featuring Kimbra ) - Somebody That I Used to Know
MIA - Bad Girls
Katy Perry - Wide Awake

Best Male Video

Chris Brown - Turn Up the Music

Justin Bieber - Boyfriend
Drake (featuring Rihanna ) - Take Care
Frank Ocean - Swim Good
Usher - Climax

Best Female Video

Nicki Minaj - Starships

Beyoncé - Love on Top
Katy Perry - Part of Me
Rihanna (featuring Calvin Harris ) - We Found Love
Selena Gomez & the Scene - Love You Like a Love Song

Best New Artist

One Direction - What Makes You Beautiful

Fun (featuring Janelle Monáe ) - We Are Young
Carly Rae Jepsen - Call Me Maybe
Frank Ocean - Swim Good
The Wanted - Glad You Came

Best Pop Video

One Direction - What Makes You Beautiful

Justin Bieber - Boyfriend
Fun (featuring Janelle Monáe ) - We Are Young
Maroon 5 (featuring Wiz Khalifa ) - Payphone
Rihanna (featuring Calvin Harris ) - We Found Love

Best rock video

Coldplay - Paradise

The Black Keys - Lonely Boy
Imagine Dragons - It's Time
Linkin Park - Burn It Down
Jack White - Sixteen Saltines

Best hip-hop video

Drake (featuring Lil Wayne ) - HYFR (Hell Ya Fucking Right)

Childish Gambino - Heartbeat
Jay-Z and Kanye West - niggas in Paris
Nicki Minaj (featuring 2 Chainz ) - Beez in the Trap
Kanye West (featuring Pusha T , Big Sean and 2 Chainz ) - Mercy

Best Electronic Dance Music Video

Calvin Harris - Feel So Close

Skrillex - First of the Year (Equinox)
Avicii - Levels
Duck Sauce - Big Bad Wolf
Martin Solveig - The Night Out

Best Direction in a Video

MIA - Bad Girls (Director: Romain Gavras )

Coldplay (featuring Rihanna ) - Princess of China (Director: Adria Petty)
Duck Sauce - Big Bad Wolf (Director: Keith Schofield)
Jay-Z and Kanye West (featuring Otis Redding ) - Otis (Director: Spike Jonze )
Frank Ocean - Swim Good (Director: Nabil Elderkin )

Best Choreography in a Video

Chris Brown - Turn Up the Music (Choreographer: Anwar "Flii" Burton)

Avicii - Levels (Choreographers: Richy Greenfield and Petro Papahadjopoulos)
Beyoncé - Countdown (Choreographers: Danielle Polanco, Frank Gatson Jr., Beyoncé and Anne Teresa De Keersmaeker )
Jennifer Lopez (featuring Pitbull ) - Dance Again (Choreographer: JR Taylor)
Rihanna - Where Have You Been (Choreographer: Hi-Hat)

Best Visual Effects in a Video

Skrillex - First of the Year (Equinox) (Visual Effects: Deka Brothers and Tony T. Datis)

David Guetta (featuring Nicki Minaj ) - Turn Me On (Visual Effects: Copa Network)
Linkin Park - Burn It Down (Visual Effects: Ghost Town Media)
Katy Perry - Wide Awake (Visual Effects: Ingenuity Engine)
Rihanna - Where Have You Been (Visual Effects: George Lucas)

Best Art Direction in a Video

Katy Perry - Wide Awake (Art Director: Benji Bamps)

Lana Del Rey - Born to Die (Art Directors: Anna Brun and Audrey Malecot)
Drake (featuring Rihanna ) - Take Care (Art Director: Charles Infante)
Of Monsters and Men - Little Talks (Art Director: Mihai Wilson)
Regina Spektor - All the Rowboats (Art Director: Anthony Henderson)

Best editing in a video

Beyoncé - Countdown (Editors: Jeremiah Shuff and Alex Hammer)

A $ AP Rocky - Goldie (Editor: Samantha Lecca)
Gotye (featuring Kimbra ) - Somebody That I Used to Know (Editor: Natasha Pincus)
Jay-Z and Kanye West - Niggas in Paris (Editor: unknown)
Kanye West (featuring Pusha T, Big Sean and 2 Chainz ) - Mercy (Editor: unknown)

Best Cinematography in a Video

MIA - Bad Girls (Director of Photography: André Chemetoff)

Adele - Someone Like You (Director of Photography: David Johnson)
Coldplay (featuring Rihanna ) - Princess of China (Director of Photography: Stéphane Vallée)
Lana Del Rey - Born to Die (Director of Photography: André Chemetoff)
Drake (featuring Rihanna ) - Take Care (Director of Photography: Kasper Tuxen)