Last year's winner in the singles was the Briton Andy Murray , but he failed in the round of 16 against the Argentine Juan Mónaco . The two Spaniards Marcel Granollers and David Ferrer contested the final , which Ferrer won 7: 5, 6: 3. While it was already the 19th final on the ATP World Tour for Ferrer (he won in Valencia in 2008 , among others ), it was only the second participation in the final for Granollers, who was four years his junior and only entered the main competition as a lucky loser after his triumph in Houston in 2008 . In addition to Murray and Ferrer, two other former Valencia winners took part in the tournament: Nicolás Almagro (2006, 2007) and Fernando Verdasco (2004).
The Czech František Čermák and the Slovak Michal Mertiňák competed in doubles to defend their title. However, they failed in the quarterfinals to the later finalists Mahesh Bhupathi and Max Mirny . The victory went to the British brothers Andy and Jamie Murray , who had only been admitted to the main competition through a wildcard. In the final they won 6: 3, 7: 5 and thus their first joint title.
The field of participants in the individual competition consisted of 32 players, that of the doubles competition consisted of 16 pairs. The total prize money was 1,357,000 euros, the total financial liabilities were 2,019,000 euros.
The qualification took place October 29-30, 2010. Four qualifying places were played, which entitle them to participate in the main draw of the tournament. There were also two lucky losers.
The following prize money and world ranking points were paid out or credited for reaching the respective round. Players who entered the main field from qualification received the specified qualification points in addition to those for reaching the respective round. Otherwise the amounts are not to be understood as cumulative. The amounts for the double competition apply per player.
Andy Murray
František Čermák Michal Mertiňák
Arnaud Clément (60)
Michael Craig Russell
Pablo Cuevas
Teimuras Gabashvili
J. Mónaco
S. Stachowskyj
P. Kohlschreiber
V. Hănescu
P. Starace
R. Soderling
S. Wawrinka
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