Per quota

ProQuote Medien eV (ProQuote)
legal form	registered association
founding	June 9, 2012
Seat	Hamburg
purpose	Gender equality in the media
Chair	Edith Heitkamper
Website	pro-quote.de

There is an equal opportunity initiative founded by more than 300 journalists for each quota . In 2012 the association Pro Quote Medien e. V. founded in Hamburg. The association demands that half of all management positions in the media at all hierarchical levels be occupied by women. From its inception to 2017, the demand was only 30 percent.

requirements

Up until 2017, the goal of pro quota was that 30 percent of management positions in editorial offices at all hierarchical levels would be filled with women of 30 percent on the way to more equality .

Because this was not fulfilled five years after the founding of the association, i.e. in 2017, Pro Quote increased the pressure and since then has demanded half the power for women, i.e. 50 percent of management positions.

Background initiative

An open letter calling for a 30 percent share of women by 2017 was emailed to editors-in-chief, publishers and directors across Germany on February 26, 2012. The reactions were published on the initiative's website.

The initiative gained more than 1500 supporters within a few days. In March 2016, the list of supporters had more than 4,500 entries.

The call was met with broad media coverage at home and abroad.

Well-known signatories of the initiative

The 300 or so first signatories include:

Hatice Akyun Luzia Braun Gabi Bauer Susanne Beyer Anita Blasberg Katrin Blum Rafaela von Bredow Annette Bruhns Wibke Bruhns Bettina Böttinger Constanze von Bullion Silke Burmester Sabine Christiansen Ulrike Demmer Sonja Eismann Carolin Emcke Dagmar Engel Susanne Fischer Ferdos Forudastan Susanne Gaschke Antonia Götsch Christiane Grefe Maria Gresz Tina Grudge Irmela Hanover Kathrin Hartmann Dunja Hayali Ulrike Herrmann

Laura Himmelreich Miriam Hollstein Isabell pods Cathrin Kahlweit Anna Kemper Susanne Kippenberger Susanne Klingner Inge Kloepfer Susanne Koelbl Ingrid Kolb Chris Köver Ursula Kosser Nicola Kuhrt Katja Kullmann Antje Kunstmann Beate Lakotta Annette Leiterer Stefanie Lohaus Frauke Ludowig maedchenmannschaft.net Sandra Maischberger Susanne Mayer Miriam Meckel Christiane Meier Tina Mendelsohn Basha Mika Annette Milz Melanie Mühl

Katrin Müller-Walde Katja Nicodemus Elisabeth Niejahr Lisa Ortgies Britta Petersen Petra Pinzler Anke Plättner Ines Pohl Gemma Pörzgen Ulrike Posche Iris Radisch Annette Ramelsberger Antonia Rados Dagmar rhyme Sabine Rennefanz Anja Reschke Petra Reski Annette Riedel Alexandra Rigos Evelyn Roll Johanna Romberg Jeanne Rubner Katty Salié Britta Sandberg Anna Sauerbrey Paula Scheidt Michaela Schiessl

Patricia Schlesinger Marie Schmidt Elke Schmitter Simone Schmollack Inca tailor Alena Schröder Birgit Schrowange Carolin Schuhler Alice Schwarzer Emilia Smechowski Sabine Stamer Tanja Stelzer Irene Stratenwerth Barbara Streidl Barbara Supp Elisabeth von Thadden Katja Thimm Margarita Tsomou Kia Vahland Anne Volk Julia Voss Annabel Wahba Marianne Wellershoff Julia Westlake Anne Will Eva Wlodarek Martina Zöllner

Pro Quote is also supported by men in the media sector, including a. by Wolfgang Höbel , Michael Jürgs , Thomas Kerstan , Sascha Lobo , Wolfgang Michal , Alan Posener , Jörg Schönenborn , Andreas Wolfers or Ranga Yogeshwar .

Background association Pro Quote Medien e. V.

On March 31, 2012, a good month after the start of the gender equality initiative , it was decided to found an association at the first public meeting of the initiators, which was held in Hamburg . Among the around 200 people who took part in the event were Anne Will , Lisa Ortgies , Iris Radisch , Anja Reschke , Ines Pohl and Gabi Bauer . The evening's guest was the then Federal Labor Minister Ursula von der Leyen , who signaled her support.

On June 9, 2012, the association Pro Quote Medien e. V. founded in Hamburg.

The association should give the Pro Quote initiative a more solid structure in order to actually implement its goal of a 30 percent share of women in management positions in the German media industry within five years. For this purpose, the association wants to set up a database for journalists who have the willingness and qualifications to fill management positions that become vacant. The aim of the database should also be to invalidate the argument when men were filling management positions that suitable women were not available. The establishment of regional groups and thematic working groups was planned to build up the organization of the association. There are now regional groups in Berlin, Hamburg, Munich, Cologne / Düsseldorf and Dresden. The aim is also to conduct a scientific investigation into the question of why female journalists have so seldom reached management positions despite having the best qualifications.

Former board members and the current board member

From 2012 to 2014, the association was chaired by the long-time Spiegel editor Annette Bruhns , her deputies were Lisa Ortgies (presenter at Frau TV ), Sabine Kartte (editor-in-chief at Stern ) and Helene Endres (editor at manager magazin ). Other members of the board until September 2016 were Dagmar Engel (editor-in-chief of the global multimedia directorate of Deutsche Welle ), Kathrin Buchner (online team leader at on3 , the youth program of the Bavarian radio ), Nora Jakob (WirtschaftsWoche, WDR), Sylvia Nagel (freelance television director and Producer), Judith Scholter (freelance journalist, Die Zeit ), Birte Siedenburg (freelance business journalist at Capital , Stern, Der Spiegel and Focus ), Ruth Kühn ( Deutsche Welle ), Melanie Ahlemeier (deputy editor-in-chief and newsroom manager at Mannheimer Morgen ), Johanna Lenke ( Saxon newspaper ), Sabine Kartte (star).

The current board of directors: Maren Weber (RTL / n-tv), Liske Jaax (Brigitte), Manon Priebe (FAZ), Antonia Götsch (Deputy Editor-in-Chief of the business magazine impulse), Kristina Maroldt, Sabine Stamer and Edith Heitkämper.

The Pro Quote Medien association has around 200 members nationwide.

Media-effective campaigns

Campaign "Get your pants off the executive chairs - raise your skirts" on September 17, 2012

On November 17, 2012, a weekend edition of the taz, designed by Pro Quote Medien, was published with the headline “Pants down from the executive chairs - skirts up!”. The taz had given the makers of the initiative their editorial rooms to work on the special edition. Anne Will, Dunja Hayali , Lisa Ortgies, Annette Bruhns , Dagmar Engel and Ines Pohl also took part in the “quote taz ”editorial meeting and discussion on the subject of quota , as did Monika Grütters , Doris Schröder-Köpf and Krista Sager on the part of politicians . Articles for the issue were contributed by Meike Bruhns, Wibke Bruhns , Giovanni di Lorenzo , Antonia Rados , Sonia Mikich , Ranga Yogeshwar , Ute Scheub , Roland Tichy and Miriam Meckel , among others . Among the interviewees were the “ Gruner + Jahr ” publishing manager Julia Jäkel , family minister Kristina Schröder and the SPD chancellor candidate Peer Steinbrück, interviewed by Annette Bruhns and Anne Will . In addition, the Italian artist Monica Bonvicini, who lives in Berlin, designed a work of art reproduced on a page size for the campaign. The editorial day and the creation of the "Odds-taz" were accompanied by a live ticker on the taz homepage .

"We have made lasting changes to German journalism," said Annette Bruhns about ProQuote Medien e. V. in June 2014. One of the successes is the change at the top of Bild am Sonntag , which has been headed by Marion Horn since October 2013.

Motivation award "prices with feeling"

Board members regularly advertise the issue when they visit the editor-in-chief so that the number of women in management positions increases. So u got. a. Spiegel editor-in-chief Klaus Brinkbäumer visit by Pro Quote, but also Stern boss Christian Krug. Once a year the Pro Quote board awards so-called motivation prizes in order to denounce grievances in the editorial offices. Editors-in-chief who have not yet been noticed as sponsors of women are “honored”. It also honors men and women who have made a contribution to promoting women in their editorial offices.

Survey on the quota of women in the media

In September 2015, the association published a survey that it commissioned the Emnid Institute to carry out. The results: At least every second German citizen wants more women in the 95 percent male-dominated editors-in-chief of German newspapers. More than half (56 percent) consider a 30 percent quota of women in management positions in the media to be “important” to “very important”. 52 percent of the men voted for a quotation. 60 percent of women and younger respondents (between 14 and 29 years of age) see this as a solution. In the new federal states, 67 percent of those questioned find a quota for women important.

As far as television is concerned, 19 percent of those surveyed were correct with “up to 30 percent”. (15 public broadcasters and two private broadcasters have 22 percent women in leadership.) There is also a need for clarification with regard to online news portals: only 21 percent of those questioned gave the proportion of women editors-in-chief there realistically with "up to ten percent". Because even in the online area, female bosses are severely underrepresented at the major news portals. According to Pro Quote (as of July 2016), there is not a single editor-in-chief of the eight leading German online media. The younger generation in particular imagined reality to be more rosy than it is: 37 percent estimated the proportion of female editors-in-chief on online portals to be over 30 percent. At the top of the daily and weekly newspapers, almost a third of all respondents (31 percent) rate the proportion of women as “up to ten percent” as as bad as it is. Because of 329 daily and weekly newspapers alone, only five percent are run by women.

Power quota: study of the weighted proportion of women in eight leading media (online and print)

Since February 2012, Pro Quote has been monitoring the proportion of women in management positions in the eight largest German media (including leading media ). Since May 2015, Pro Quote has also had eight online news portals in its sights. The proportion of women is not determined on the basis of the number of women in management positions, but the power factor is calculated per quota : In order to calculate the influence of women, it is not sufficient to represent the proportion of women in numbers. The number of women in management positions is weighted according to how much power these women have in comparison with their male colleagues. The key figure for this is “The little quays”: The four top management levels are weighted differently - from top to bottom with four, three, two or one quay. From this, the respective power quota or its development is calculated for each medium.

Results

Three leading media ( Die Zeit , Bild and Der Spiegel ) had exceeded the required 30 percent mark five years after the start of Pro Quote, the star was just below. Another two and a half years later, the quota at Bild fell again, especially due to the departure of Tanit Koch . The the time fell back. In June 2019 only three media ( Stern , Spiegel and Süddeutsche ) exceeded the 30 percent mark, while Die Zeit and Bild were just below.

Power quota: Share of women in management positions	Feb. 2012 in %	Jan. 2017 in %	Jun. 2019 in %
star	16.7	28.0	52.2
The mirror	05.9	31.3	38.9
Southgerman newspaper	4.3	19.6	32.6
The time	21.7	37.9	28.4
image	16.3	35.7	26.2
The world	13.6	20.3	18.8
Frankfurter Allgemeine Zeitung	14.1	13.9	17.5
Focus	16.7	17.8	11.8

Action final spurt: “Make it! Us! From! "From March 8, 2016

Under the motto “Create! Us! Off! ”Pro Quote media called on editors and broadcasters to let the association and the Pro Quote initiative become a thing of the past. The abolition of Pro Quote Medien would mean that media companies in Germany would actually have 30 percent women in management levels. The campaign started in March 2016 and was able to achieve a high reach on social media with the hashtags #schetztunsab and #quotenscheiss.

Cooperations

Pro Quote Medien cooperates temporarily or permanently with:

Women in Film and Television Germany FidAR - women on supervisory boards Journalists' Association

German Association of Journalists Business and Professional Women Success factor WOMAN

German Association of Women Lawyers Bookswomen German Association of Women Doctors

ProQuote medicine ProQuote film

See also

• Quota for women
• Berlin declaration
• Nuremberg resolution
• List of proportions of women in the professional world

Web links

• Official homepage of the initiative

Individual evidence

1. ↑ Pro Quote: What we want ( Memento of March 13, 2012 in the Internet Archive )
2. ↑ Peter Thelen: Media industry: female journalists demand a quota for women. In: Handelsblatt. March 8, 2012, accessed June 29, 2019 . 
3. ↑ admin: New study on women in management positions: What about equality in German broadcasting. In: ProQuote - more women to the top! November 19, 2018, accessed June 29, 2019 (German). 
4. ↑ Harald Martenstein: Martenstein: "I would like a boss like Meryl Streep" . In: The time . March 15, 2012, ISSN  0044-2070 ( zeit.de [accessed June 29, 2019]).
5. ↑ The undersigned. ( Memento of March 2, 2012 in the Internet Archive ) In: Pro Quote. February 26, 2012.
6. ↑ Journalists found ProQuote association. In: Tagesspiegel. June 10, 2012, accessed June 29, 2019 . 
7. ↑ angelika: New Board of Directors of ProQuote / " Awareness approaches meaning". In: ProQuote - more women to the top! June 2, 2013, accessed on June 29, 2019 (German). 
8. ↑ ProQuote Vorst: New board of ProQuote / “With a lot of tailwind into the second stage”. In: ProQuote - more women to the top! June 29, 2014, accessed June 29, 2019 (German). 
9. ↑ ProQuote Vorst: Kress: Bruhns says goodbye, ex-dapd boss Ahlemeier is there. In: ProQuote - more women to the top! July 1, 2014, accessed on June 29, 2019 (German). 
10. ↑ ProQuote Vorst: New Board of Directors: Will ProQuote be dissolved? In: ProQuote - more women to the top! September 20, 2016, accessed on June 29, 2019 (German). 
11. ↑ ProQuote Vorst: Final spurt at ProQuote with a new board. In: ProQuote - more women to the top! September 28, 2015, accessed on June 29, 2019 (German). 
12. ↑ Manon Priebe: ProQuote starts its 6th year with a new board. In: ProQuote - more women to the top! November 23, 2017, accessed on June 29, 2019 (German). 
13. ↑ Power quota: The small quays. In: ProQuote. Retrieved April 3, 2017 . 
14. ↑ Jörg Schönenborn presents the development of the proportion of women in power in leading German media. In: ProQuote. February 21, 2017. Retrieved April 3, 2017 . 
15. ↑ Share of female power in the leading media: "Stern" with 52.5 percent single top, "FAZ" and "Focus" remain male domains. In: ProQuote. July 22, 2019.
16. ↑ angelika: Cooperations. In: ProQuote - more women to the top! Retrieved June 29, 2019 (German). 
17. ↑ Homepage of the campaign Top women ask Spitzenkandidaten , 2013, accessed on January 17, 2018.
18. ↑ News Archives. In: ProQuote - more women to the top! Retrieved June 29, 2019 (German).