PepsiCo

PepsiCo, Inc
legal form	Corporation
ISIN	US7134481081
founding	1965
Seat	Purchase , New York ,
management	Ramon Laguarta ( CEO )
Number of employees	267,000 (2019)
sales	67.1 billion US dollars (2019)
Branch	Beverages and groceries
Website	pepsico.com
As of December 31, 2019

PepsiCo, Inc. is an American beverage and food company based in Purchase , New York . This is currently the largest competitor of the Coca-Cola Company .

In the Forbes Global 2000 of the largest listed companies, the group ranks 102nd (status: FY 2017). The company had a market value of over USD 138 billion in mid-2018.

Company history

The company emerged in 1965 from a merger of Pepsi-Cola , whose roots go back to 1898, and Frito-Lay . In 1990 the company employed around 308,000 people. In 1998 Tropicana was bought. In 2001, in turn, they merged with the Quaker Oats Company , creating the world's fifth largest food and beverage manufacturer.

CEO	Period
Donald Kendall	1971-1986
D. Wayne Calloway	1986-1996
Roger Enrico	1996-2001
Steven Reinemund	2001-2006
Indra Nooyi	2006-2018
Ramon Laguarta	2018–

Investments and subsidiaries

The subsidiary is the Pepsi Bottling Group , which is included in the S&P 500 share index . In May 2005, PepsiCo acquired the German brand Punica from the US beverage manufacturer Sunny Delight Beverages and thus entered the German fruit juice market.

PepsiCo headquarters

Until 1997, some fast food chains belonged to the PepsiCo group under the umbrella brand Tricon Restaurants Inc. (operating as Yum! Brands since 2002 ). These included Kentucky Fried Chicken , Pizza Hut, and Taco Bell .

In 2011, PepsiCo founded a joint venture between its subsidiary Quaker Oats and the dairy company Theo Müller group called Muller Quaker Dairy . In view of the declining demand for sweet drinks, PepsiCo intended to diversify its product range, and Müller intended to enter the American market. In 2013, a yogurt factory was put into operation in Batavia (City, New York) . At the end of 2015, the joint venture was dissolved because sales were too low, and the yogurt plant was sold to Dairy Farmers of America .

Brands

In addition to the six big brands Pepsi , Rockstar (in Germany), Tropicana, Frito-Lay , Quaker and Gatorade, PepsiCo owns many smaller brands .

• Pepsi, with Pepsi -Cola, Caffeine-Free Pepsi, Diet Pepsi , Pepsi Light, Caffeine-Free Diet Pepsi, Caffeine-Free Pepsi Light, Wild Cherry Pepsi, Pepsi BOOM !, Pepsi Vanilla, Pepsi With Lime, Pepsi Max, Pepsi Max Wild Cherry, Pepsi Max Ginger, Pepsi Twist, Pepsi ONE, Pepsi X and Pepsi Ice.
• Mountain Dew
• other American carbonated soft drinks such as Frawg, Mug Root Beer, Sierra Mist, and Tropicana Twister Soda
• 7 Up (in Europe)
• other American drinks such as Aquafina, Dole's juices , Gatorade , Mountain Dew AMP, Propel Fitness Water, SoBe, Quaker Milk Chillers, and Tropicana
• Drinks Marketed Outside the United States: Alvalle, Concordia, Copella, Evervess, Fiesta, Frui'Vita, Fruko, Kas, Loóza, Manzanita Sol, Mauby Fizzz, Mirinda , Paso de los Toros, Punica , Radical Fruit, San Carlos , Schwip Schwap, Shani, Teem, Triple Kola and Yedigün
• Frito-Lay brands: Baken-ets, Barcel, Bocabits, Cheese Tris, Cheetos, Chester's, Chizitos, Churrumais, Cracker Jack , Crujitos, Doritos , Fandangos, Fritos , Funyuns, Gamesa, Go Snacks, Grandma's Cookies, Hamka's, Lay’s , Miss Vickie's, Munchies, Munchos, Nik Naks, Oberto Meat Snacks, Quavers, Rold Gold, Ruffles, Rustler's Meat Sticks, Sabritas, Sabritones, Santitas, Smartfood, The Smith's Snackfood Company, Sonric's, Stacy's Pita Chips, Sun Chips, Tor-tees , Tostitos, Walkers and Wotsits
• Quaker Oats brands: Aunt Jemima, Cap'n Crunch, Coqueiro, Crisp'ums, Cruesli, FrescAvena, King Vitaman, Life, Quake, Quisp, Rice-A-Roni and Spudz

competition

The Coca-Cola Company has always been seen as the main competitor in the grocery market and in December 2005, PepsiCo overtook the Coca-Cola Company in market value for the first time in its 112-year competitive history. In 2009, Coca-Cola had an even larger share of the carbonated drinks market in the United States . In the same year, however, PepsiCo already held a higher market share in soft drinks , which reflects the differences in the product ranges of the two companies. As a result of company takeovers and partnerships by PepsiCo in the 1990s and 2000s, PepsiCo's product portfolio broadened to include beverages as well as edible foods. The majority of PepsiCo's income no longer comes from carbonated beverages. PepsiCo's Frito-Lay and Quaker Oats hold a substantial market share in the US market with approximately 39% of all snacks sold in 2009. One of PepsiCo's main competitors in the overall food market is the Kraft Foods Group , which captured 11% of the American snack market in the same year could.

See also

• Cola war

Individual evidence

1. ↑ ^{a b} PepsiCo veteran Ramon Laguarta to replace Indra Nooyi as CEO. Reuters , accessed October 17, 2018 . 
2. ↑ ^{a b} Annual Report 2019 (PDF) PepsiCo, accessed on May 17, 2020 (English). 
3. ^ The World's Largest Public Companies . In: Forbes . ( forbes.com [accessed July 17, 2018]).
4. ^ PepsiCo, Inc. History at FundingUniverse
5. ^ Andrea Rothman: Can Wayne Calloway Handle The Pepsi Challenge? In: Bloomberg.com . January 27, 1992, accessed June 19, 2016 . 
6. ↑ Theo Müller and PepsiCo group of companies before entering the American milk market with European-style premium yoghurt ( memento of the original from November 17, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
7. ^ PepsiCo Ends US Yogurt Joint Venture With Müller . WSJ, December 10, 2015
8. ↑ Brands: Schwip Schwap
9. ↑ The War of the Bottles. In: Zeit Online. August 13, 1976. Retrieved June 19, 2016 .