Live Earth was a global concert series that took place on July 7, 2007 on all seven continents for a total of 24 hours , based on the example of Live Aid and Live 8 . It thus became the largest benefit and music event in history to date . The project was launched by former US Vice President and environmental activist Al Gore and the music producer Kevin Wall , who wanted to draw attention to global warming and the Save Our Selves (SOS) climate protection alliance founded by Wall . SOS acted as the umbrella organization for the event and wanted to use the proceeds to set up a foundation for climate protection. In addition, the concert series should encourage people around the world to reduce emissions of climate-damaging carbon dioxide by 90 percent by 2050. The Emmy award winner Wall functioned as early as 2005 at the Live 8 events Select, and his company Control Room as a producer.
At most of the big concerts, the audience had to pay admission. Only at Copacabana and Washington DC was there free admission. The concerts in Kyōto , where the climate protection protocol named after the city was signed in 1997 , and in Antarctica were not open to the public.
|continent||Venue||city||country||Start ( CEST )|
|Oceania||Sydney Football Stadium||Sydney||Australia||3:10 am|
|Asia||Makuhari fair||Chiba||Japan||05:00 am|
|Asia||Oriental Pearl Tower||Shanghai||China||13:00 'O clock|
|Europe||Wembley Stadium||London||Great Britain||2:30 p.m.|
|Asia||Temple Tō-ji||Kyoto||Japan||4:00 p.m.|
|North America||Smithsonian National Museum of the American Indian||Washington, DC||United States||4:30 p.m.|
|Africa||Coca Cola Dome||Randburg||South Africa||6:00 p.m.|
|North America||Giants Stadium||East Rutherford||United States||8:30 p.m.|
|South America||Copacabana||Rio de Janeiro||Brazil||9:00 p.m.|
|Antarctica||Rothera station||Adelaide Island||Antarctic||recording|
Under the motto Friends of Live Earth , there were also over 10,000 smaller satellite events in around 130 countries on July 7; from concerts to public viewing . For this purpose, Live Earth provided a worldwide broadcast and advertising-free TV signal for 22 hours.
Media, tickets and sponsors
At the presentation of the project on February 15, 2007 in Los Angeles , Al Gore stated that the concerts are expected to attract a total of around one million visitors and that they want to reach around two billion viewers and listeners in 120 countries via the various media. Advance ticket sales began in April. On May 12, 2007, Al Gore announced that the free concert at Copacabana, Brazil, would be the biggest event of the day in terms of audience numbers. Here alone he expected at least one million visitors, which would double the first estimate of the worldwide audience numbers to around two million. The local organizers expected around 700,000 spectators, but had to fear that the concert would be canceled at short notice in early July. A judge in Rio de Janeiro had initially banned the event because of safety and environmental concerns, but shortly afterwards, after consulting the police, lifted this ban. The official number of spectators after the concert was given as around 400,000.
The media group Microsoft acted as the main sponsor and broadcast the concerts via a live stream of its Internet service MSN . Other sponsors were the US company PepsiCo , eBay and Philips . The electrical company agreed a long-term partnership with the action alliance. Smart took over the shuttle service and sponsored the concert in Germany, while Chevrolet presented the official English-language “Live Earth” website at msn.com. Critics particularly criticized the strong link between environmental protection and commercial interests.
On May 17, 2007, Madonna released the first official live Earth song "Hey You" as a download. She sang the title on July 7th at London's Wembley Stadium. For each of the first million downloads - free the first week - MSN promised to donate 25 US cents to the Alliance for Climate Protection . Critics complained that the stars themselves use too much energy. The monthly bill for the electricity on Al Gore's property is 1,300 US dollars, which he gets entirely from renewable energies.
Live Earth in Germany
Advance sales for the concert in Hamburg started on May 24th. According to the sales agency, the ticket prices between 47 and 57 euros included a CO 2 tax of 0.30 euros. This tax is intended to finance tree planting in the southern hemisphere to compensate for the CO 2 emissions caused by the concert .
The broadcasters ProSieben and N24 broadcast the concerts live on television. While the news channel reported about the event around the clock, ProSieben began broadcasting at 5:30 p.m. and showed Al Gore's documentary An Inconvenient Truth and a special edition of the science magazine Galileo on climate change at 8:15 p.m. The rights for the radio transmission lay with the ARD state broadcasters .
Shakira opened the concert in Hamburg, which is why the start of the event, which was scheduled for 3:00 p.m., was brought forward to 2:00 p.m. Yusuf Islam (formerly Cat Stevens) had the last appearance of the day at around 11 p.m. The event was presented by the tabloid Bild . A few days before the event, only around half of the 45,000 tickets had been sold; in rainy weather, around 29,000 paying visitors were registered on July 7th. The event therefore ended with a loss of 950,000 euros, which had to be covered by the state company "Hamburg Marketing".
Live Earth in Antarctica
In order for the concert series to actually take place “on all seven continents”, as announced by the organizers, another concert had to be organized in Antarctica . This was originally announced, but could not be implemented in the planned form. Without knowing the regional flight conditions, Al Gore had suggested that an internationally known star or band be flown in for a performance on the Antarctic Peninsula . Take-offs and landings are not possible there because of the Antarctic winter in July. Contrary to the official Live Earth information, it would not have been the first rock concert in the history of the 7th continent: the McMurdo Station has held the Icestock music festival every year since the 1990s. At the suggestion of the British Antarctic Survey , the house band Nunatak held a very small concert in the British Rothera station with the songs How many people and Would you do it all again? which were recorded on video and broadcast several times worldwide on July 7th. The formation consists of five scientists from the station who are already present and whose music style is called "indie-rock-folk-fusion". The maximum number of spectators was already known before the concert: Since the winter crew of the station only consists of 22 people, minus the musicians, it could be a maximum of 17.
Over 150 of the world's most famous artists had been invited to perform without a fee. The overview shows - in alphabetical order - only the performers and bands of the official "Live Earth" concerts.
In between the performances of the various bands and speakers, video messages (so-called public service announcements , PSA for short) from various celebrities were shown again and again . Messages like this came from Will Ferrell , Naomi Campbell , Jessica Biel , Ken Watanabe , Josh Lucas , Robert Patrick , Julia Louis-Dreyfus , Cameron Diaz , Anna Friel , Jennifer Garner , Pierce Brosnan , Emily Blunt , Holly Hunter , Penélope Cruz , Chris Rock and Jason Biggs .
- The Climate Reality Project
- Consequences of global warming
- Climate justice
- The pop concerts fight for the environment - with all the tricks of marketing. The main message: capitalism is good for us . In: Die Zeit , No. 28/2007, p. 49.
- Official "Live Earth" page (English)
- Antarctica - the coolest Live Earth gig in the world . innovations-report.de, June 13, 2007 (English)
- Live Earth: Climate concerts cause up to 110,000 tons of CO 2 . Mirror online
- Al Gore takes part in the “Live Earth” climate concert . ( Memento of the original from July 1, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. afp , June 29, 2007, at www.news.yahoo.com
- Gore gets last-minute DC venue for Live Earth . Reuters , July 6, 2007 (English)
- Live Earth Turkey concert canceled . starpulse.com, June 22, 2007 (English)
- Press release about Friends of Live Earth . liveearth.org (English)
- Global Screens . ( Memento of the original from June 26, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. liveaerth.org (English)
- about the concert in Rio Associated Press release, May 12, 2007 (English)
- "Live Earth" concert banned by court . welt.de; Retrieved March 8, 2008
- Relief in Rio . ( Memento from March 20, 2012 in the Internet Archive ) netzeitung.de; Retrieved March 8, 2008
- about sponsor Pepsi ( memento of the original from July 5, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. liveearthconcerts.info, April 23, 2007
- Article. Mirror online
- edification . NZZ , July 7, 2007
- "Live Earth" in Hamburg . Abendblatt.de; Retrieved February 4, 2008
- Shakira sings at Live Earth concert . Abendblatt.de, June 15, 2007; Retrieved February 4, 2008
- "The greatest concert of all time" ( Memento of the original from June 18, 2007 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (Bild.de on June 15, 2007)
- Hannes Ross: Live Earth Concert HH - A Kessel Buntes . stern.de; Retrieved February 4, 2008
- Pop Spectacle: Losing Business “Live Earth” . Spiegel Online , July 13, 2007; Retrieved February 4, 2008
- about the music scene of the McMurdo station. ( Memento from February 22, 2007 in the Internet Archive ) Pitchforkmedia.com (English)
- Antarctica gig lined up for Live Earth concerts . msnbc.com, June 14, 2007 (English)
- Official list of artists. ( Memento of the original from June 26, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. liveearth.msn.com (English)
- consisting of drummers Roger Taylor from Queen , Taylor Hawkins from the Foo Fighters , Chad Smith from the Red Hot Chili Peppers and The Dhol Foundation
- with almost all bass players from the other participating bands (except Mike Rutherford from Genesis , John Taylor from Duran Duran and Flea from Red Hot Chili Peppers ) as well as James Hetfield and Kirk Hammett from Metallica on bass
- General Secretary and Managing Director of Civicus ( World Alliance For Citizen Participation , initiator of the Global Caal to Action against Poverty )