Pontiac (make of car)

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Pontiac

logo
legal form Division / brand
founding 1899
resolution 2010
Reason for dissolution Restructuring
Seat Detroit , Michigan , United States
United StatesUnited States 
Branch Automobiles
Website www.pontiac.com

Pontiac logo
Chief Pontiac on a 1948 Pontiac

Pontiac was a brand of the US automobile company General Motors . Traditionally, sporty vehicles in the medium price segment were manufactured under this name, which were intended primarily to appeal to younger customers. After the bankruptcy of General Motors in 2009 and the associated restructuring of the Group's model range, the traditional “Pontiac” brand was given up at the end of 2010.

history

The name "Pontiac" was first used by the Pontiac Spring & Wagon Works , which had existed since 1906 . This name goes back to Chief Pontiac , a chief of the Ottawa Indians who was a leader in the fight against the British colonial rule of the time in the 18th century. The 1907 Oakland Motor Company and the Pontiac Spring & Wagon Works Company merged to form the Oakland Motor Car Company in November 1908 . General Motors acquired half of the company's shares in January 1909 and then acquired the remainder in the summer, following the death of Edward P. Murphy, founder of Oakland. The vehicles were manufactured between 1908 and 1926 under the Oakland brand. The first Pontiac brand vehicle was released by General Motors in 1926 as a cheaper variant of the Oakland Motor Car. Alongside LaSalle , Marquette and Viking, Pontiac was one of four new GM brands designed to fill gaps in the model range. The other brands were abandoned, while Pontiac completely replaced the Oakland brand from 1931.

For the next 25 years, Pontiac represented the middle class in the General Motors group. This placed Pontiac above Chevrolet , where the inexpensive entry-level models were offered, but below the upscale brands Oldsmobile , Buick and Cadillac . In the mid-1950s, Pontiac came under pressure when Chevrolet offered more luxurious cars and a V8 engine for the first time. It was not possible to move upwards, as the corporate brands Oldsmobile and Buick were already there.

Pontiac was then positioned as the sports brand of General Motors. The models Bonneville (1957), LeMans (1961), Grand Prix (1962), GTO (1964) and Firebird (1967) already showed the sporty claim by their name.

This concept was very successful in the 1960s. The GTO in particular became a real trendsetter. In the 1970s, the general conditions deteriorated. Stricter emissions regulations led to a decline in engine performance, which was a particular hit on Pontiac as a sporty brand. The 1973/74 oil crisis led to a collapse in demand for high-displacement cars. Pontiac responded with the introduction of smaller models: Ventura 1971, Astre 1974, finally the T1000 1981, the smallest Pontiac that had been built up to that point. With these cars the brand identity was lost because they were all only slightly modified Chevrolet models. The T1000 was even based on the German Opel Kadett City .

In the 1980s and 1990s, Pontiac did not succeed in building on the success of the 1960s, despite various attempts. The strict rationalization in the General Motors group meant that the model range of all group brands was strongly standardized. Most Pontiac models of this era were just equipment variants of models that could be bought in a very similar form as Chevrolet, Oldsmobile or Buick. One of the few exceptions was the mid-engined sports car Pontiac Fiero (1983 to 1988), but this suffered from the unsuitable four-cylinder engine for a sports car and was not a success.

As part of its restructuring, GM as the parent company ceased production of vehicles of the Pontiac brand at the end of 2009 and announced the complete closure of the “Pontiac” brand by the end of 2010; GM will now concentrate on its core brands GMC , Buick , Cadillac and Chevrolet . On November 25, 2009, a white Pontiac G6 was made as the last model in the USA , which went into regular trade; only the production of the Pontiac G3 in South Korea continued until the end of 2009.

Models

Timeline

Timeline of Pontiac models since 1945
Type 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010
5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0
Small car Firefly [CDN] Firefly [CDN] Wave [CDN] G3
Compact class Sunburst [CDN]
Astre T1000 / 1000 / Acadian [CDN] LeMans Vibe Vibe
Sunbird J2000 / 2000 Sunbird / Sunbird Sunfire G5
Middle class Ventura / Phoenix Phoenix Grand Am Grand Am Grand Am G6
Tempest Grand Am Grand Am 6000
torpedo Tempest LeMans Tempest LeMans / LeMans LeMans Bonneville Grand Prix Grand Prix Grand Prix
upper middle class Streamliner Grand Prix Grand Prix Grand Prix Grand Prix G8
Chieftain Catalina / Laurentian [CDN] Bonneville Bonneville Bonneville
Ventura / Star Chief Executive Catalina Brougham
Upper class Bonneville / Grand Safari Parisienne / Safari
Grand Ville
SUV Aztec Torrent
Van Trans sports Trans Sport / Montana Montana
Sports car / coupe Firebird Firebird Firebird Firebird GTO
GTO GTO GTO Fiero
Roadster Solstice

[CDN] Mainly offered in Canada

  •  Vehicle from Pontiac or GM
  •  from Suzuki or CAMI (JV from GM and Suzuki)
  •  from Isuzu
  •  from GM-Daewoo
  •  from GM-Holden
  •  by NUMMI (joint venture between GM and Toyota)
  • construction time model series annotation image

    Small car

    1974-1977 Pontiac Astre First small model from Pontiac based on the Chevrolet Vega . Pontiac Astre.jpg
    1981-1987 Pontiac T1000 Based on the Chevrolet Chevette or Opel Kadett C . Pontiac Acadian Scooter.jpg
    1984-1991, 1994-2000 Pontiac Firefly Modification of the Suzuki Swift . '95 -'97 Pontiac Firefly Hatch.JPG
    1988-1993 Pontiac LeMans Revised Opel Kadett E . Pontiac LeMans Hatchback.jpg
    2002-2008 Pontiac Wave Final score on the T200 and T250 platforms , see Daewoo Kalos and Chevrolet Aveo . 04-06 Chevrolet Aveo sedan 2.jpg
    2009 Pontiac G3 Based on the Chevrolet Aveo by GM Daewoo . 2009 Pontiac G3.jpg

    Compact class

    1979-1984 Pontiac Phoenix Sister model of the Chevrolet Citation . '80 -'84 Pontiac Phoenix 5-Door.jpg
    1981-1994 Pontiac J2000
    from 1985
    Pontiac Sunbird
    Sister model of the Chevrolet Cavalier , like this based on the Opel Ascona C emerged. '93 Sunbird Convertible.jpg
    1984-1988 Pontiac sunburst The Sunburst was derived from the Isuzu Gemini and later also offered as Geo Spectrum. Isuzu Gemini PF Osaka JPN 001.jpg
    1995-2005 Pontiac Sunfire The Sunfire replaced the Sunbird from 1995. Body versions: notchback, coupe and convertible. 03-05 Pontiac Sunfire.jpg
    2002-2009 Pontiac vibe A compact crossover model. 2nd Pontiac Vibe 2 - 12-26-2009.jpg
    2004-2009 Pontiac G5 In Canada the G5 was called the Pontiac Pursuit and in Mexico the Pontiac G4 . He was the successor to the Sunfire. However, no open variant was offered by the G5. Pontiac G5 coupe.jpg

    Middle class

    1960-1970 Pontiac Tempest For the first time in a long time, a slightly smaller car was offered from 1960. Initially with a 3.2 liter four-cylinder engine, later also with 6 and 8 cylinders. Pontiac 2119 Tempest 1961.jpg
    1961-1981 Pontiac LeMans Initially, the LeMans was the luxury version of the Tempest. After this model was discontinued in 1970, the entire series bore this name. 1973 Pontiac Lemans.jpg
    1962-2008 Pontiac Grand Prix It was introduced in 1962 as a so-called “personal luxury car” and was only available as a coupé. In 1988 the fifth generation came on the market, with which the Grand Prix is ​​assigned to the middle class. In addition, a four-door notchback sedan was added as an additional body. 04-07 Pontiac Grand Prix.jpg
    1973-2004 Pontiac Grand Am The first two model generations were sporty versions of the mid-range Le Mans model at the time. In contrast, the vehicles offered from 1985 to 2004 (according to American standards) belonged to the lower middle class, which functioned as the successor to the Phoenix. '03 -'05 Pontiac Grand Am Sedan.jpg
    1975-1980 Pontiac Sunbird The first Sunbird was a parallel model to the Chevrolet Monza, from which it only differed in details, and the Buick Skyhawk and the Oldsmobile Starfire were identical. All models mentioned were based on the General Motors H platform. 1978 Pontiac Sunbird Sport Coupe.jpg
    1981-1990 Pontiac 6000 Successor to the LeMan, which was converted to front-wheel drive. In addition to the coupé, there was also a sedan and a station wagon. Its sister model was the Chevrolet Celebrity . '82 -'84 Pontiac 6000 Coupe.jpg
    2004-2009 Pontiac G6 The G6 was a mid-range car that was introduced to the North American auto market in the fall of 2004. It replaced the Grand Am and, in addition to the sedan and coupé, was even available as a convertible. In November 2009, the entire production of the Pontiac brand with a G6 was ended after 103 years. Pontiac-G6-Sedan.jpg

    Full size

    1935-1951 Pontiac Silver Streak Pontiac Six Silver Streak 2-Door Touring Sedan 1938.jpg
    1949-1958 Pontiac Chieftain Pontiac Chieftain (1954) 1X7A8114.jpg
    1953-1965 Pontiac Star Chief Pontiac Star Chief Catalina 1958.jpg
    1955-1970 Pontiac Executive
    1956-1958 Pontiac Super Chief MHV Pontiac Super Chief 01.jpg
    1957-2005 Pontiac Bonneville The Bonneville was a model built for almost 50 years. Bonneville specifically referred to a high-performance convertible produced in small numbers (1957), a series of full-size models from Pontiac, which in most years marked the top of the model range (1958 to 1981) and a smaller mid-range series with rear-wheel drive as the successor to the Pontiac Le Mans (1981 to 1986) and a large sedan with front-wheel drive (1987 to 2005). Pontiac Bonneville GXP.jpg
    1958-1981 Pontiac Catalina The Catalina was Pontiac's classic large car for over two decades. Pontiac Catalina (1961–1964) IMG 3153.jpg
    1959-1977 Pontiac Ventura
    1970-1988 Pontiac Grand Safari large luxurious station wagon 1977 Pontiac Grand Safari.jpg
    1971-1975 Pontiac Grand Ville Top model of the full-size series, arranged above the Bonneville. Released in 1976 in favor of the Bonneville Brougham. 1972 Pont.jpg
    1982-1986 Pontiac Parisienne Originally, the Parisienne was a Pontiac model that was sold exclusively in Canada. Since the late 1950s, Pontiac has not marketed the models offered in the USA there, but vehicles that combined Chevrolet technology and Pontiac bodies, whereby the technical relationship between the full-size cars of the two brands has always been close. These hybrid models usually also had their own names, for example Pontiac Laurentian (the Canadian counterpart to the Catalina) or Pontiac Parisienne (counterpart to the Bonneville). 1983 Parisienne.jpg
    1986-1989 Pontiac Safari In 1986 Pontiac took the large, rear-wheel drive models of the Parisienne series out of the range, but continued to offer the station wagon under the name Safari. The Safari was the parallel model of the Chevrolet Caprice Kombi, Buick Electra Estate Wagon and Oldsmobile Custom Cruiser. The station wagon was available in a single model version with a five-liter V8 and a four-speed automatic transmission until the summer of 1989. In three years, 23,478 units were produced in the Canadian plant in Oshawa. Pontiac Safari.jpg
    2007-2009 Pontiac G8 Last upper-class model from Pontiac, of which a station wagon and even a sporty truck were actually planned. Due to the financial crisis, this model, which is otherwise reminiscent of old virtues, came too late and had to be discontinued after almost two years. Pontiac G8 V6 - 02-04-2012 2.jpg

    Sport utility vehicle

    2001-2005 Pontiac Aztek An unusually designed SUV was to establish Pontiac in this class as well. However, this did not succeed, which means that production of the Aztek was phased out in 2005. Pontiac Aztek IMG 20180408 125514.jpg
    2005-2009 Pontiac Torrent Successor of the Aztec. The torrent was powered by a 3.4-liter 3400 Vortec V6 engine, which is also used in the Chevrolet Equinox. The engine has four valves per cylinder, has an output of 138 kW (188 hp) and is made entirely of aluminum. The Torrent was optionally available with all-wheel drive, but the standard equipment was front-wheel drive. Pontiac Torrent - 08-28-2009.jpg

    Vans

    1990-1999 Pontiac Trans Sport The Pontiac Trans Sport and its sister models Chevrolet Lumina APV and Oldsmobile Silhouette were a trio of vans from the US automobile company General Motors, which came on the market in 1990. In Europe too, attempts were made to be successful, but this failed due to poor body rigidity and quality problems. Wiki cars 209.jpg
    1999-2008 Pontiac Montana Successor to the Trans Sport. Montana initially called an option package with a special fairing and wheel equipment. It was not until the generation introduced in 2005 that it was a completely new vehicle. Pontiac-SV6.jpg

    Sports car

    1964-1974 Pontiac GTO A muscle car and therefore also a trendsetter. From 1964 to 1971 the GTO was a separate model series derived from Le Mans . It was only available as a two-door hardtop, cabriolet (convertible) and pillared coupé (with B-pillar) and large-volume V8 engines. 1964, 1972 and 1973 an equipment variant of the Le Mans (Tempest, A platform) and 1974 sports version of the Pontiac Ventura (X platform). Pontiac GTO (1964-1967) IMG 3193.jpg
    1967-2002 Pontiac Firebird The Firebird was a successful sports car for over 30 years, offered as a coupé and convertible and represented the sister model of the Chevrolet Camaro (F platform). Between 1982 and 1986, the third generation (see photo) played a prime role as a talking car called KITT in the television series Knight Rider . In August 2002 production of the Firebird was discontinued due to the ever-decreasing sales figures. 1979-1981 Pontiac Firebird IMG 3195.jpg
    1983-1988 Pontiac Fiero A mid-engine sports car that is small by American standards . The models built include the 2M4 (stands for 2 seats, mid-engine, 4 cylinders), 2M6, SE, GT, Formula. There was a notchback and a hatchback variant, the latter not being introduced until 1986. All models had pop-up headlights. PontiacFiero.jpg
    2003-2006 Pontiac GTO (2003) The new GTO was built in Australia and is a sister model of the Holden Monaro . The reinterpretation of the former classic was unable to build on old successes. 2006-Pontiac-GTO.jpg
    2005-2009 Pontiac Solstice A relatively small sports car with a front engine. The sister models were the Saturn Sky and the Opel GT . In contrast to these, there was also a coupé of the Solstice, but it was only built for half a year. PontiacSolstice.jpg

    Individual evidence

    1. Autogazette of April 27, 2009 ( Memento of the original of May 5, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.autogazette.de
    2. Cuts at General Motors: Will the Opel GT go under with Pontiac? . RP ONLINE. April 28, 2009. Accessed on January 23, 2010.  ( Page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.rp-online.de  
    3. http://www.detnews.com/article/20091126/AUTO01/911260411/Pontiac-reaches-end-of-the-line

    Web links

    Commons : Pontiac  - collection of images, videos and audio files