Dodge
Dodge
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legal form | Trademark of FCA US LLC |
founding | 1914 |
Seat | Auburn Hills (Michigan) , United States |
Branch | Automobile manufacturer |
Website | www.dodge.com |
Dodge is a US car brand owned by Fiat Chrysler Automobiles .
history
In 1901, John Francis Dodge and Horace Elgin Dodge moved with their brothers Dodge Bicycle and Machine Factory to Detroit , Michigan . Their ball bearings and other parts they produced were urgently needed by the still young automotive industry. They also designed parts for the early Oldsmobile .
In 1902 the Dodge brothers got together with Henry Ford , who asked for help in financing his own automobile factory. With the financing, the Dodge brothers enabled the start of the Ford Motor Company , they also manufactured parts for the early Fords and thus achieved mutual financial benefits.
From 1914 to 1927 the company was called Dodge Brothers Motor Vehicle Company . In 1914 the Dodge brothers started their own automobile factory. The first models were similar to the then famous Ford T , but had some improvements, such as: B. Electric starters (opposite the "T" hand crank) and became popular as mid-range vehicles. The new Dodge were a commercial success.
From 1917 Dodge also built medium-heavy trucks for the US Army in World War I and, after the end, also for civilian use. In 1925, Dodge was bought by the Dillon and Read Company for $ 146 million , the largest financial transaction in history at the time . Dillon and Read sold Dodge to Chrysler on July 31, 1928 .
The Dodge brand served the medium-priced segment between the other brands Plymouth and DeSoto and produced trucks and buses in addition to cars. When the oil crisis hit the USA in 1973, the models were too large and overpowered for buyers' needs, so that from then on models from the Chrysler brand were also sold, which only differed in details. After the merger with Chrysler, Daimler tried to establish the Dodge brand in Europe and began sales in 2003. The Dodge Caliber was sold in Austria and Germany from June 2006 . The brand was unknown to buyers in Europe, so large discounts had to be granted. In Mexico, Dodge started trying to sell the Trazo C , a sister model of the Nissan Tiida , under the Trazo sub-brand . Due to the low response, Dodge discontinued this brand again in the following year.
Since 2010
From 2010 the Dodge brand was repositioned. The successful Ram Pick-Ups division was spun off into the new Ram brand , which also adopted the brand logo with the well-known ram's head in the coat of arms. The Dodge Viper models were spun off into the new, independent brand Viper. From then on, Dodge models bore the “Dodge” logo with two inclined racing stripes, which were intended to symbolize the brand's sportiness.
With the takeover of the Chrysler Group and thus also of the Dodge brand by Fiat, sales of the brand on the European markets were officially discontinued, although dealers continue to import considerable numbers of vehicles from the USA themselves. These models include the Dodge Journey , Dodge Avenger, Dodge Grand Caravan , Dodge Magnum , Dodge Challenger and Dodge Charger and also the neo-muscle cars Dodge Challenger R / T and Dodge Charger R / T z. Some with Hemi engines and full-size SUVs like the Dodge Durango and the Ram pick-ups. The Fiat Freemont is based on the Dodge Journey.
The new Dodge Dart (from 2013) in the USA has the same technical basis as the Alfa Romeo Giulietta . However, there are major differences between the two models from Alfa Romeo and Dodge, e.g. B. regarding the engine and the chassis. The models for Europe are also available with diesel engines , while the models in the USA are equipped with larger gasoline engines.
Brand logos
Models
Cars , sport utility vehicles (SUV), pick-ups and vans are offered under the name Dodge . The brand was discontinued in Europe.
Timeline
Car models (incomplete, only until 1969)
Truck, pick-up and SUV models
- Dodge A-Series (1964-1970)
- Dodge Avenger (since 2007)
- Dodge B-series (1948–1953, 1970–2003)
- Dodge C-Series (1954-1960)
- Dodge Caliber (2006-2011)
- Dodge Caravan (since 1984)
- Dodge D series (1961-1980)
- Dodge Dakota (since 1987)
- Dodge Durango (since 1998)
- Dodge JC (since 2007)
- Dodge JCUV (since 2007)
- Dodge Journey (since 2008)
- Dodge H100 (Mexico, 2004-2008)
- Dodge H100 Van / Wagon (Mexico, 2007-2010)
- Dodge L-Series (1967-1971)
- Dodge Nitro (since 2007)
- Dodge Power Wagon (1945-1968)
- Dodge Raider (1987-1989)
- Dodge Ram 1500, 2500, 3500, SR-10 (1981-2010)
- Dodge Ram 50 (1979-1993, variant of the Mitsubishi pick-up)
- Dodge Ram Daytona (2005 only)
- Dodge Ramcharger (1974-1993)
- Dodge Rampage (1982-1984)
- Dodge Ram Wagon (1979-2003)
- Dodge Sportsman (1971-1978)
- Dodge Sprinter based on the Mercedes-Benz Sprinter (2003-2010)
- Dodge W 200
- Dodge Warlock (1977–1979, US truck in small series)
- Dodge Wrangler TJL (2009-2011)
RVs
- Dodge Titan 1970s
Studies
- Dodge Fantasticar (2007)
- Dodge Tomahawk (2003)
- Dodge Kahuna (2003)
- Dodge Flitewing (1962)
Motorsport
Dodge was represented in the NASCAR factory until the end of the 2012 season and left the racing series as champions with Brad Keselowski ( Team Penske ). In the meantime, only a few privately used Dodge vehicles are used in the Nationwide racing series .